Welcome to NextBee media’s online marketing brownbag. We have created this short video as a webinar for businesses in our community that use our software platform for their word of mouth marketing campaigns. We hope everyone involved in the online marketing field finds this introduction helpful. If you have any questions about the content covered in this session or would like to know more about NextBee media and how we can help you get the most from your word of mouth campaigns, then please, feel free to call us at 415 738 8290 or visit us at NextBee.com.
In this presentation we will look at press releases, the cost and time it takes along with the action plan, tips and additional consideration for running your PR campaign.
Introduction to press releases Press releases are used every day by companies, people, and organizations around the world to quickly, efficiently, and accurately let the public know news about the company, new products, or any other information that they would like to spread. The Internet has allowed press releases to be released and circulated extremely quickly.
Cost and time The cost of press releases is basically nothing, if done in house. Perhaps the services of a professional writer may be needed. Distribution and circulation of a press release can be instant if the internet is used, or various times depending on other distribution methods.
Action plan The first step is to know exactly what information you wish to release. A good press release for a company will mention a few lines regarding the history, purpose, and direction of the company's history and future path, in addition to dealing with the major subject. You can send it to news organizations, directly to consumers, customers, shareholders, and other distribution outlets.
Tips and tactics Press releases should be a written in a professional style much like a typical newspaper article is written, and should include all relevant information about your company, product, or service. Since press releases are sent to media outlets, attaching samples, photos, graphics, or even videos will help reporters, readers, and others to better understand the news that you are releasing.
Additional consideration In addition to sending out a press release to news organizations, you can also send mass e-mail to customers or clients to further spread the word or follow up with personal calls.
We hope this video has answered key questions you have in mind. Incase you have further questions then please visit us at NextBee.com.
<ul><li>Introduction to press releases </li></ul><ul><li>Cost and time </li></ul><ul><li>Action plan </li></ul><ul><li>Tips and tactics </li></ul><ul><li>Additional consideration </li></ul>Outline
<ul><li>Used around the world to quickly, efficiently, and accurately let the public know news about the company </li></ul><ul><li>Internet allows press releases to be released and circulated extremely quickly </li></ul>Introduction to press releases
<ul><li>Cost involved is low </li></ul><ul><li>Cost of professional writer </li></ul><ul><li>Distribution and circulation of a press release is generally instant </li></ul>Cost and time
<ul><li>Finalize the information you wish to publish </li></ul><ul><li>Mention history, product lines and future plans of the company </li></ul><ul><li>Send it to news organizations, customers, distributors and shareholders </li></ul>Action plan
<ul><li>Write professionally and include relevant information </li></ul><ul><li>Attach media files </li></ul>Tips and tactics