Welcome to NextBee media’s online marketing brownbag. We have created this short video as a webinar for businesses in our community that use our software platform for their word of mouth marketing campaigns. We hope everyone involved in the online marketing field finds this introduction helpful. If you have any questions about the content covered in this session or would like to know more about NextBee media and how we can help you get the most from your word of mouth campaigns, then please, feel free to call us at 415 738 8290 or visit us at NextBee.com.
In this presentation we will look PPC software , the cost and skills required, implementation concerns, along with the selection checklist, tips and additional tools.
Overview of PPC software As a website owner you may face certain problems like high traffic and loss of time in research. High traffic can either raise your advertising costs, or use a month's budget in a short amount of time. Keyword bid analysis can be a time consuming process as well, especially when dealing with a large number of keywords. Luckily, PPC software has been developed to help deal with these and other problems.
Cost and skills required PPC software solutions roughly cost $150 per year, for small company usage. Users should be familiar with web analytics, keywords, advertising programs, and should be able to implement the changes that the software recommends.
Implementation concerns PPC and online advertising can be a very time consuming business, and as your website and networks grow, so will the amount of time needed to spend monitoring your ad campaigns. It can also cost a lot of money when you are constantly being outbid for the most popular keywords.
Checklist before selection You must be sure that the PPC software consists of the following features before selection :- Automated bidding, Target ranking, Maximum bidding, Multiple accounts, and Gap surfing.
Tips PPC software can make sure that your campaign stays in a good position by combining several of the features in the program. By setting the target rank that you want, such as number one and by constantly bidding on that position, you can be sure that your ads stay in the best possible position.
Additional tools to consider Some additional tools to consider are :- Google AdWords, or AdSense account, Affiliate advertising programs, Keyword tools, and Web analytics.
We hope this video has answered key questions you have in mind. Incase you have further questions then please visit us at NextBee.com.
<ul><li>Overview of PPC software </li></ul><ul><li>Cost and skills required </li></ul><ul><li>Implementation concerns </li></ul><ul><li>Checklist before selection </li></ul><ul><li>Tips </li></ul><ul><li>Additional tools to consider </li></ul>Outline
<ul><li>Governs advertising cost or budget </li></ul><ul><li>Saves time in processes like keyword bid analysis </li></ul>Overview of PPC software
<ul><li>PPC software solutions roughly cost $150 per year </li></ul><ul><li>Knowledge of web analytics, keywords, advertising programs needed </li></ul>Cost and skills required
<ul><li>PPC can be a very time consuming </li></ul><ul><li>PPC can cost a lot of money when you are constantly being outbid </li></ul>Implementation concerns