Welcome to NextBee media’s online marketing brownbag. We have created this short video as a webinar for businesses in our community that use our software platform for their word of mouth marketing campaigns. We hope everyone involved in the online marketing field finds this introduction helpful. If you have any questions about the content covered in this session or would like to know more about NextBee media and how we can help you get the most from your word of mouth campaigns, then please, feel free to call us at 415 738 8290 or visit us at NextBee.com.
In this presentation we will look at magazine advertising , the resources required, along with the action plan, tips, and additional considerations for running your campaign.
Introduction to magazine advertising Magazine advertising is a powerful way for businesses and advertisers to reach a wide audience of potentially interested customers. Each magazine caters to a specific group of readers, so by running an ad in a magazine you can be sure that readers may be, at least somewhat interested in your business or service. Magazine ads can be anything from a small text ad located in the classified section, or an elaborate graphic laid out over a few pages.
Cost and timeframe Depending on the publication, size of the ad, length of time to run it, and how elaborate the ad is, prices for magazine advertising can run from tens of dollars to hundreds of thousands. Hiring designers and photographers, locating talent, and coming up with a story or concept, and then executing it can take as much time and money as can be invested. Ads should be run for several months to see their full results.
Action plan Deciding whether or not to produce the commercials in house or whether to hire outside entities, should be your primary concern. Analyzing the demographics, and understanding who your magazine ad will and should cater to, is a step that should be undertaken early on.
Tips Coming up with a fresh, new idea that will stick in the readers' minds is tough, but is something that will pay off in the long run. Contacting agencies and seeing what they offer can be a great way to generate ideas. Finally, You should analyze and decide whether it is better for your business to spend the budget on one large ad, or to take out several smaller ads.
Additional considerations Combining magazine advertising with an online campaign is a powerful way to make sure that your company, services, and products are being viewed by as many people as possible.
We hope this video has answered key questions you have in mind. Incase you have further questions then please visit us at NextBee.com.
<ul><li>Introduction to magazine advertising </li></ul><ul><li>Cost and timeframe </li></ul><ul><li>Action plan </li></ul><ul><li>Tips </li></ul><ul><li>Additional considerations </li></ul>Outline
<ul><li>Powerful way for businesses and advertisers to reach a wide audience </li></ul><ul><li>Caters to a specific group of readers </li></ul><ul><li>Ads can be anything from a small text ad to elaborate graphic lay out </li></ul>Introduction to magazine advertising
<ul><li>Cost depends on the size of the ad </li></ul><ul><li>Other factors are color, size, and length of time the ad will run </li></ul><ul><li>Cost of hiring designers </li></ul><ul><li>Ads need to run for several months to show results </li></ul>Cost and timeframe
<ul><li>Decide if ad has to be produced in-house or agency is to be hired </li></ul><ul><li>Understand demographics and readership of the magazine </li></ul>Action plan
<ul><li>Come up with unique ideas for your ad </li></ul><ul><li>Contact agencies and calculate cost effectiveness </li></ul><ul><li>Decide on the ad size and the time frame to run it </li></ul>Tips
<ul><li>Combining magazine advertising with an online campaign </li></ul>Additional considerations