Welcome to NextBee media’s online marketing brownbag. We have created this short video as a webinar for businesses in our community that use our software platform for their word of mouth marketing campaigns. We hope everyone involved in the online marketing field finds this introduction helpful. If you have any questions about the content covered in this session or would like to know more about NextBee media and how we can help you get the most from your word of mouth campaigns, then please, feel free to call us at 415 738 8290 or visit us at NextBee.com.
In this presentation we will look at local internet marketing , the resources required, along with the action plan, tips, and additional considerations for running your campaign.
Introduction to local Internet marketing Local internet marketing is same as regular internet marketing, but for companies who have a certain percentage of their sales done on a local scale. This type of marketing uses local directories, local as well as global search engines, and geo-targeting keywords to reach a local audience.
Cost and timeframe Compared to a global campaign, local internet marketing is typically cheaper, and finding directories and local search engines that are less known than Yahoo and Google can further lower your advertising costs. A few hours is really all that you will need to set up a local internet marketing campaign. Researching keywords and economic models can take some time.
Action plan Setting a budget and sticking to it will help your local internet marketing campaign, and help you keep your finances in order. You should create a localized webpage, which is a service offered by most of the search engines. Buying keywords in search engines and finding bargains is another key step.
Tips Starting a blog and targeting your local audience is another way to draw attention to your company. Inviting customers to leave testimonials and feedback will attract others and allow clients to be invested in your business.
Additional considerations In addition to marketing on a local level, joining a global or national program can help your business appear as a major player, even if it really is more of a local operation.
We hope this video has answered key questions you have in mind. Incase you have further questions then please visit us at NextBee.com.
<ul><li>Introduction to local Internet marketing </li></ul><ul><li>Cost and timeframe </li></ul><ul><li>Action plan </li></ul><ul><li>Tips </li></ul><ul><li>Additional considerations </li></ul>Outline
<ul><li>Targeted towards local audience </li></ul><ul><li>Local directories, local search engines and geo-targeting keywords are used </li></ul>Introduction to local Internet marketing
<ul><li>Comparatively cheaper </li></ul><ul><li>Resources like directories and local search engines are low in cost </li></ul><ul><li>Set up can be done in a few hours </li></ul><ul><li>Researching keywords can take time </li></ul>Cost and timeframe
<ul><li>Set a budget and stick to it </li></ul><ul><li>Create a localized webpage </li></ul><ul><li>Buy keywords which will help you get found in local searches </li></ul>Action plan
<ul><li>Start a blog </li></ul><ul><li>Encourage feedbacks and testimonials </li></ul>Tips
<ul><li>Join a global or national program </li></ul>Additional considerations