Welcome to NextBee media’s online marketing brownbag. We have created this short video as a webinar for businesses in our community that use our software platform for their word of mouth marketing campaigns. We hope everyone involved in the online marketing field finds this introduction helpful. If you have any questions about the content covered in this session or would like to know more about NextBee media and how we can help you get the most from your word of mouth campaigns, then please, feel free to call us at 415 738 8290 or visit us at NextBee.com.
In this presentation we will look at link building , the resources required, along with the suggested approach, tips, and alternative considerations for link building effort.
Introduction to link building If you wish to get your site indexed and ranked highly on the search engines, a link building effort is imperative. The most important key to high rankings is the number of links that other sites have pointing to your site. A website with a link pointing to your site can be thought of as a vote for your site. The more votes your site has the higher it will be ranked.
Cost and timeframe Link building can be done alone, in house, or a professional agency can be hired to manage and run your campaign. The major cost is time, as you must rely on other web sites, and other webmasters, to place a link on their sites. Link building is a time consuming proposition.
Suggested approach While it is important to have many sites pointing to your site, and voting for your site, it is also important to have quality sites doing so. Search engines do not give weight to a link unless it stays on a site for a while and the longer the link stays the more weight you get. NextBee's unique approach of facilitating your network of closely knit businesses with whom you can share links can turn out to be highly beneficial.
Tips You must add a link as your signature as each time you post you'll be creating a link pointing to your site. Remember, a careful eye should always be kept on the sites that are linking to you.
Additional considerations In addition to the link building campaign, your website should be fully optimized internally. A fully optimized website does both these things: has links pointing to it and has good landing pages.
We hope this video has answered key questions you have in mind. Incase you have further questions then please visit us at NextBee.com.