Welcome to NextBee media’s online marketing brownbag. We have created this short video as a webinar for businesses in our community that use our software platform for their word of mouth marketing campaigns. We hope everyone involved in the online marketing field finds this introduction helpful. If you have any questions about the content covered in this session or would like to know more about NextBee media and how we can help you get the most from your word of mouth campaigns, then please, feel free to call us at 415 738 8290 or visit us at NextBee.com.
In this presentation we will look at forum marketing, the resources required, along with the program management, tips, and additional considerations in running your campaign.
Introduction to forum marketing Forums are great places for people from all industries, walks of life, and from all backgrounds, to meet online and discuss any imaginable topic. Forum marketing is not an exact science like other types of online marketing, so requires some creativity, effective social interraction.
Resources The only investment that you need to make is time. You can join a forum by signing up and creating a profile. This can be done in a few minutes. Forums cost nothing to join, but to be truly effective, time must be spent building credibility and making your product’s or company’s presence known.
Execution details Joining a forum is as easy as signing up, creating a profile, and participating in people’s discussions. You must note that a certain sense of good manners and decorum will serve you well in such a setting. Build up a credibility on forums and then use that credibility to make recommendations, build a network of interested parties, and mildly promote your products or company.
Practical tips When you are on forums for business purposes, it is important that you stay professional. Recommendations are the most powerful tool you will have in your arsenal on the forum. After spending some time on the forum, and your credibility is good, then you can feel more secure in talking about the opportunities that your business has to offer.
Additional considerations Forums allow members to create a digital signature which appears after each post you make. A good idea is to use a link to your website as your signature. This will help in drawing more traffic to your site.
We hope this video has answered key questions you have in mind. Incase you have further questions then please visit us at NextBee.com.
<ul><li>Introduction to forum marketing </li></ul><ul><li>Resources </li></ul><ul><li>Execution details </li></ul><ul><li>Practical tips </li></ul><ul><li>Additional considerations </li></ul>Outline
<ul><li>Place to meet people from all industries or backgrounds </li></ul><ul><li>Place to discuss any imaginable topic </li></ul><ul><li>Different from other types of marketing </li></ul>Introduction to forum marketing
<ul><li>Time is the only investment </li></ul><ul><li>Forums can be joined in minutes </li></ul><ul><li>Building credibility and spreading your presence takes time </li></ul>Resources
<ul><li>Join a forum </li></ul><ul><li>Start conversations in a good manner and decorum </li></ul><ul><li>Mildly promote your company and product </li></ul>Execution details
<ul><li>Stay professional </li></ul><ul><li>Give recommendations and advice </li></ul>Practical tips
<ul><li>Add a link of your website to your signature </li></ul>Additional considerations