Welcome to NextBee media’s online marketing brownbag. We have created this short video as a webinar for businesses in our community that use our software platform for their word of mouth marketing campaigns. We hope everyone involved in the online marketing field finds this introduction helpful. If you have any questions about the content covered in this session or would like to know more about NextBee media and how we can help you get the most from your word of mouth campaigns, then please, feel free to call us at 415 738 8290 or visit us at NextBee.com.
In this presentation we will look at email newsletters, the resources required, along with the action plans, tips and additional consideration in running your campaign.
Introduction to Email newsletter Email newsletters is a powerful marketing tool. It is a great way to keep your customers abreast with the latest developments and offers of your company. Email newsletters can be used to target a specific group of customers who are potential buyers.
Cost and timeframe The only major cost in email marketing is the cost of renting or buying leads. Buying from a reputed agency can cost you a few hundred dollars for a few thousand email addresses. You will end up spending a great amount of time in creating, compiling and finalizing your newsletters. Typically, you will see results from newsletter campaign within one week.
Action plan Finalize on the plan and format of your newsletter along with what messages you want to convey. Newsletter templates are readily available either free or at very low cost. Use of templates will save you a lot of time. You can follow unique ideas such as only posting 1/3rd piece in the newsletter and providing links to your website for accessing the entire story.
Tips and tactics Make sure your newsletters are precise and to the point. Short paragraphs that focus on just the primary benefit of your offering is the way to get most returns from your campaigns. Providing useful information about not just your product but also the industry will keep readers interested in your newsletters. Running contests, offering give aways, asking referrals are good ways to keep users engaged with your campaign.
Alternatives to consider You can enhance the value delivered through these newsletter using NextBee's award framework but the better approach is to get users start pulling information about your offering as need basis. NextBee provides an excellent platform specifically tuned for eCommerce merchant needs.
We hope this video has answered key questions you have in mind. Incase you have further questions then please visit us at NextBee.com.
<ul><li>Introduction to Email newsletter </li></ul><ul><li>Cost and timeframe </li></ul><ul><li>Action plan </li></ul><ul><li>Tips and tactics </li></ul><ul><li>Alternatives to consider </li></ul>Outline
<ul><li>Powerful marketing tool </li></ul><ul><li>Great way to keep customers updated </li></ul><ul><li>Targets potential customers </li></ul>Introduction to Email newsletter
<ul><li>Cost on email list rental </li></ul><ul><li>Time required to compile newsletters </li></ul><ul><li>Results seen in a week or more </li></ul>Cost and timeframe
<ul><li>Finalize on plan </li></ul><ul><li>Use newsletter templates </li></ul><ul><li>Add links </li></ul>Action plan
<ul><li>Write short and precise articles </li></ul><ul><li>Provide interesting and informative content </li></ul><ul><li>Run contests and referrals </li></ul>Tips and tactics
<ul><li>Nextbee’s award framework </li></ul>Alternatives to consider