Email Newsletter Marketing Software

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Welcome to NextBee media’s online marketing brownbag. We have created this short video as a webinar for businesses in our community that use our software platform for their word of mouth marketing campaigns. We hope everyone involved in the online marketing field finds this introduction helpful. If you have any questions about the content covered in this session or would like to know more about NextBee media and how we can help you get the most from your word of mouth campaigns, then please, feel free to call us at 415 738 8290 or visit us at NextBee.com.

In this presentation we will look email newsletter marketing software, the cost and skills required, program management details, along with the selection checklist, tips and additional tools.

Overview of email newsletter marketing software Email newsletter marketing is a great way to reach out to your loyal customers and to keep them in touch with company events, new products, reports, and much more. Creating and mailing newsletters is not necessarily a complex endeavor, but having software at your disposal, especially for bulk emailing, and tracking the success of a campaign, is highly important and beneficial.

Cost and skills required Different components can be purchased for varying prices, such as bulk email senders, email delivery monitors, and link checking software, newsletter marketing software pulls all of these parts together in one package, which should cost around $100 for small businesses. The skills needed for using email newsletter software require mid to high level computing skills.

Program management details You can use the templates to create interesting articles complete with photos, video, and graphics to explain in-depth what makes your company so special. You can then send out your newsletter to your opt-in list, and monitor and track the delivery, reporting back to you the statistics of who clicked on the links, who made purchases, and who asked to be removed from the mailing list.

Checklist before selection Some features to check before finalizing on an email newsletter marketing software program are : - Newsletter templates, Tracking reports, Link checker, Creates both HTML and text newsletters, Can embed media , Database integration, Mailing scheduling, Delivery testing, and Customizable continuous retry.

Tips One good way of driving traffic to your site is by giving your newsletter readers a teaser paragraph in your main article, then including a link for them to click so that they can read the rest of the article. Email newsletters are great ways to tell readers about your products and company and to make them understand how your company fits into the industry as a whole.

Additional tools to consider Some additional tools to consider along with email newsletter marketing software are :- Autoresponder, Email delivery monitor, and Web analytics.

We hope this video has answered key questions you have in mind. Incase you have further questions then please visit us at NextBee.com.

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Email Newsletter Marketing Software - Presentation Transcript

- Overview of email newsletter marketing software
- Cost and skills required
- Program management details
- Checklist before selection
- Tips
- Additional tools to consider
Outline
- Great way to reach out to your loyal customers and to keep them in touch with company events, new products, and reports
- Using software for bulk emailing, and tracking the campaign, is highly important and beneficial
Overview of email newsletter marketing software
- Costs around $100 for small businesses
- Email newsletter software require mid to high level computing skills
Cost and skills required
- Create interesting articles complete with photos, video, and graphics
- Send out your newsletter to your opt-in list, and monitor and track the delivery
Program management details
- Newsletter templates
- Tracking reports
- Link checker
- Creates both HTML and text newsletters
- Can embed media
- Database integration
- Mailing scheduling
- Delivery testing
- Customizable continuous retry
Checklist before selection
- Give your newsletter readers a teaser paragraph
- Explain how your company fits into the industry as a whole
Tips
- Autoresponder
- Email delivery monitor
- Web analytics
Additional tools to consider
- In a snap, host
- Referral Widgets
- Reward Programs
- Product Reviews
- Contests
- and much more…
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