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Ebay Listing Optimization
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Ebay Listing Optimization

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  • Welcome to NextBee media’s online marketing brownbag. We have created this short video as a webinar for businesses in our community that use our software platform for their word of mouth marketing campaigns. We hope everyone involved in the online marketing field finds this introduction helpful. If you have any questions about the content covered in this session or would like to know more about NextBee media and how we can help you get the most from your word of mouth campaigns, then please, feel free to call us at 415 738 8290 or visit us at NextBee.com.
  • In this presentation we will look at eBay listing optimization, the resources required, along with the action plans, tips and additional consideration for eBay listing optimization.
  • Introduction to eBay listing optimization eBay sellers are now using search engines to optimize their sales. eBay has a self contained search engine which is used to search within the pages. Skilled merchants create their own network within eBay and interlink all their products, pages along with links to external blogs or websites. Optimization on eBay requires the same optimization techniques as regular sites.
  • Resources The main resource required in eBay listing optimization is time. You must spend a few hours everyday to optimize your listing. You may also hire a professional at a cost per hour Hiring an optimization consultant would be a good idea in case you have a model example ready to share with him/her.
  • What you must know Search engine would look for three things. You must write fresh content. Writing the content using relevant keywords is important. You must avoid repetitive use of words and phrases as they can show up as spam. Adding links to your website or blogs will add on to the optimization.
  • Tips and tactics for listing optimization Read about regular SEO techniques. This can shed some light on how professionals optimize their sites. Meta tags are 20-30 word descriptions of web pages. You should fill it with applicable keywords to help optimize the site. Signing up for programs like Google Product Search is a great way to combine the power of Google with eBay. This will really boost your site ranking and sales.
  • Additional considerations Targeting higher ranking means higher traffic and higher sales. Also advertise your item on as many sites as possible like craigslist.
  • We hope this video has answered key questions you have in mind. Incase you have further questions then please visit us at NextBee.com.

Ebay Listing Optimization Presentation Transcript

  • 1.  
  • 2.
    • NextBee Media
    • Software Platform For Word of Mouth Marketing
    © Next Bee LLC - Visit us at NextBee.com
  • 3.
    • Introduction to eBay listing optimization
    • Resources required
    • What you must know
    • Tips and tactics for listing optimization
    • Additional considerations
    Outline
  • 4.
    • Search engines used to drive sales higher
    • Self-contained search engine
    • Merchants create own network within eBay
    • Related pages and products are interlinked within eBay
    Introduction to eBay listing optimization
  • 5.
    • Spend a few hours everyday
    • Hire professional
    • Use optimization consultant services
    Resources required
  • 6.
    • Write fresh content
    • Make use of relevant keywords
    • Avoid repetition of words or phrases
    • Add links
    What you must know
  • 7.
    • Be updated with SEO techniques
    • Fill meta tabs with relevant keywords
    • Sign up for Google Product Search
    Tips and tactics for listing optimization
  • 8.
    • Target for higher ranking
    • Advertise on other sites like Craigslist
    Additional considerations
  • 9.
    • In a snap, host
    • Referral Widgets
    • Reward Programs
    • Product Reviews
    • Contests
    • and much more…
    NextBee Media © Next Bee LLC - Visit us at NextBee.com
  • 10. Thank you Do visit us at www.nextbee.com today ..