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Do and Don'ts for a Successful Loyalty Program
Do and Don'ts for a Successful Loyalty Program
Do and Don'ts for a Successful Loyalty Program
Do and Don'ts for a Successful Loyalty Program
Do and Don'ts for a Successful Loyalty Program
Do and Don'ts for a Successful Loyalty Program
Do and Don'ts for a Successful Loyalty Program
Do and Don'ts for a Successful Loyalty Program
Do and Don'ts for a Successful Loyalty Program
Do and Don'ts for a Successful Loyalty Program
Do and Don'ts for a Successful Loyalty Program
Do and Don'ts for a Successful Loyalty Program
Do and Don'ts for a Successful Loyalty Program
Do and Don'ts for a Successful Loyalty Program
Do and Don'ts for a Successful Loyalty Program
Do and Don'ts for a Successful Loyalty Program
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Do and Don'ts for a Successful Loyalty Program

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Best Practices for a Successful Loyalty Program and the pitfalls to avoid. This presentation will help make your loyalty program a whole lot better!

Best Practices for a Successful Loyalty Program and the pitfalls to avoid. This presentation will help make your loyalty program a whole lot better!

Published in: Marketing
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Transcript

  • 1. NextBee Media LOYALTY PROGRAMS: DO’s and DON’T s
  • 2. L O Y A L T Y P R O G R A M S
  • 3. Give away instant reward on sign-up Offer shortterm achievable rewards Encourage users in lower tiers to level up
  • 4. Reward desirable customer behaviour Gather Data on Consumers Increase sales during lull periods Gain traction for new products & services
  • 5. Measure the effectiveness of the Program Identify customer preferences and habits Differentiate customers based on their characteristics. Design program accordingly.
  • 6. Make your program fun and engaging Keep user updated on progress and next milestone Recognize and reward highscorers
  • 7. Make it Spread the word on social media Recognize your patrons over social media Award points for shares, check-ins, brand mentions etc. Give exclusive privileges and VIP offers for members
  • 8. Excite Your Employees Incentivize signing up customers – Reward top performers each week Train employees on the program and encourage them to speak to customers Enrol all employees in the program
  • 9. L O Y A L T Y P R O G R A M S
  • 10. DON’T COMPLICATE IT Make redeeming easy Keep the points high to encourage earning Keep a simple points system
  • 11. Don’t Stay Silent Regularly update users about the program Get feedback and improve Take care NOT to OverCommunicate or Spam Open up Communicate
  • 12. DON’T CHOOSE REWARDS FOR YOUR CUSTOMER Offer choices on how to redeem points Partner with related businesses to offer a wider pool of rewards Always give the option to avail discount of equivalent dollars on purchases
  • 13. Don’t Reward for the Sake of Rewarding Always keep cost and returns balanced Give away rewards that benefit the business and the customer Reward only desirable customer behaviour
  • 14. DON’T COMPROMISE ON PRIVACY Don't sell/share customer data Protect customer data at all costs Trust lost once, is lost forever
  • 15. Don’t Mislead Don't make promises you can’t fulfil Be clear, on all communications Avoid fine print as much as possible
  • 16. THANK YOU! www.nextbee.com

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