Welcome to NextBee media’s online marketing brownbag. We have created this short video as a webinar for businesses in our community that use our software platform for their word of mouth marketing campaigns. We hope everyone involved in the online marketing field finds this introduction helpful. If you have any questions about the content covered in this session or would like to know more about NextBee media and how we can help you get the most from your word of mouth campaigns, then please, feel free to call us at 415 738 8290 or visit us at NextBee.com.
In this presentation we will look at direct marketing campaign, the methods of execution, cost and time involved, tips and alternatives to your direct marketing campaign.
Introduction to direct marketing campaign Direct marketing is an extremely valuable tool which targets specific customers who have a high likelihood of purchasing your product. This type of marketing is low on cost and can be set up rather quickly.
Cost and timeframe Direct marketing is a low cost scheme. Online campaign is much cheaper than print campaign as print campaigns require paper, ink, postage and handling costs involved. The main cost in an online campaign is leads in case you plan to buy them. It will take you a few weeks to prepare the initial set up like designing the campaign and collecting leads.
Successful campaign execution The core of direct marketing is leads. You should find a source of leads, contacts and addresses which is reliable and will last as long as the campaign runs. You can also purchase leads or generate new through other campaigns. Remember to aim for a campaign which runs for a long time.
Tips and tactics You can test your own strategies by performing a focus group testing to decide on a standard pattern to follow for the forthcoming campaigns. You must reuse the leads as much as possible but keeping in mind that they get fresh information. Offer rewards to customers who refer friends who turn out to be a potential sale.
Alternatives to consider Search engine advertising works by matching advertisements with related content and places them along side search results on the users screen. This form is a great add on to direct marketing campaigns.
We hope this video has answered key questions you have in mind. Incase you have further questions then please visit us at NextBee.com.
<ul><li>Introduction to direct marketing campaign </li></ul><ul><li>Successful campaign execution </li></ul><ul><li>Cost and timeframe </li></ul><ul><li>Tips and tactics </li></ul><ul><li>Alternatives to consider </li></ul>Outline
<ul><li>Targets specific customers </li></ul><ul><li>High likelihood of sale </li></ul><ul><li>Low on cost </li></ul>Introduction to direct marketing campaign
<ul><li>Low on cost </li></ul><ul><li>Online campaigns- leads </li></ul><ul><li>Print - paper, ink, handling, postage </li></ul><ul><li>Few weeks required for initial set up </li></ul>Cost and timeframe
<ul><li>Source out leads, addresses and contacts </li></ul><ul><li>Generate or purchase leads </li></ul><ul><li>Target for a long running campaign </li></ul>Successful campaign execution
<ul><li>Perform focus group testing </li></ul><ul><li>Use and reuse leads </li></ul><ul><li>Run referral programs </li></ul>Tips and tactics
<ul><li>Search engine advertising. </li></ul>Alternatives to consider