Welcome to NextBee media’s online marketing brownbag. We have created this short video as a webinar for businesses in our community that use our software platform for their word of mouth marketing campaigns. We hope everyone involved in the online marketing field finds this introduction helpful. If you have any questions about the content covered in this session or would like to know more about NextBee media and how we can help you get the most from your word of mouth campaigns, then please, feel free to call us at 415 738 8290 or visit us at NextBee.com.
In this presentation we will look at direct marketing campaign, the methods of execution, cost and time involved, tips and alternatives to your direct marketing campaign.
Introduction to direct marketing Direct marketing is an easy way to speak to customers who have signed up to your mailing list. You can send newsletters, ezines or emails containing articles about your product or company. It is an in-house task and low on cost.
Successful campaign execution Much of the focus should be on putting together a great contact list. Whether you are planning on purchasing addresses or have your own system in place, getting quality leads on a regular basis will keep your campaign running successfully. Remember, your focus should be on writing quality content and ad copy.
Cost and timeframe The main cost in direct marketing is the cost in generating leads and contacts which is really not very high. You must be ready to spend some time in the set up tasks of creating articles for your newsletters or ezines. Using readymade templates can save you a lot of time.
Tips and tactics The articles should be short and precise and hard selling should be avoided. Interesting and informative writing will keep the reader interested in your newsletters or ezines. You must always give your link below the articles to direct traffic to your website. Finally, offer rewards to customers who refer people who turn out to be a potential sale.
Additional consideration Some ways to generate leads which are necessary to run a direct marketing campaign are signing up for a pay per click program. In case of a lower budget you can also go with cost per action campaign. Arranging contest will also help in generating leads in a cost effective way.
We hope this video has answered key questions you have in mind. Incase you have further questions then please visit us at NextBee.com.
<ul><li>Introduction to direct marketing </li></ul><ul><li>Successful campaign execution </li></ul><ul><li>Cost and timeframe </li></ul><ul><li>Tips and tactics </li></ul><ul><li>Additional consideration </li></ul>Outline
<ul><li>Speak directly to customers who have signed up for mailing list </li></ul><ul><li>Send newsletters, ezines, emails </li></ul><ul><li>In-house and cost effective </li></ul>Introduction to direct marketing
<ul><li>Create contact list </li></ul><ul><li>Generate quality leads on a regular basis </li></ul><ul><li>Write quality content and ad copy </li></ul>Successful campaign execution
<ul><li>Cost in generating leads </li></ul><ul><li>Time required in compiling articles, ezines, newsletters </li></ul><ul><li>Templates can save time </li></ul>Cost and timeframe
<ul><li>Short and precise messages </li></ul><ul><li>Interesting and informative writing </li></ul><ul><li>Link of your website </li></ul><ul><li>Referrals </li></ul>Tips and tactics
<ul><li>Pay per click campaign </li></ul><ul><li>Cost per action campaign </li></ul><ul><li>Contests </li></ul>Additional consideration