Welcome to NextBee media’s online marketing brownbag. We have created this short video as a webinar for businesses in our community that use our software platform for their word of mouth marketing campaigns. We hope everyone involved in the online marketing field finds this introduction helpful. If you have any questions about the content covered in this session or would like to know more about NextBee media and how we can help you get the most from your word of mouth campaigns, then please, feel free to call us at 415 738 8290 or visit us at NextBee.com.
In this presentation we will take a look at creative advertising, the method of execution, tips and related marketing programs to be considered in your campaign.
Introduction to creative advertising Creative advertising creates an artistic expression of your business and product. It will add style and flair to your advertising campaign which helps in creating an impression on the observer’s mind. Be it through any medium, online, television, radio or print media, a creative ad makes your campaign memorable.
Execution details Decide the product image which is to be put across to audience through your campaign. The scale of your campaign will depend upon the budget that you finalize. Hiring a creative team through an agency will help in drawing a professional approach towards your campaign. Finally decide on the mediums that you want to use in your campaign like television, radio, online and print media.
Cost and timeframe Cost in this type of advertising depends on what scale you plan to run the campaign. Budget usually depends on the execution of your creative ideas and the scale in which you wish to take your campaign. Creative ads can vary enormously in time depending on the type, medium and the budget of your campaign.
Tips and tactics You must browse television, newspapers or radio and pick examples of campaigns which interest you as examples of the campaign you might be interested in running. Organizing contests is a great way to draw attention and specially if your business benefits from gathering leads. These leads can help in distributing newsletters or emails. Team up with companies which offer services or products to related to yours. This helps both parties in referring customers to each other.
Related marketing programs Cause marketing is an out of the box way of looking at advertising. Here a For-profit organization teams up with a nonprofit organization to raise funds for a social cause. Sponsoring such causes builds philanthropic image of your company and at the same time helps in raising funds for the non profit organization.
We hope this video has answered key questions you have in mind. Incase you have further questions then please visit us at NextBee.com.
<ul><li>Introduction to creative advertising </li></ul><ul><li>Execution details </li></ul><ul><li>Cost and timeframe </li></ul><ul><li>Tips and tactics </li></ul><ul><li>Related marketing program </li></ul>Outline
<ul><li>Artistic expression of your business or product </li></ul><ul><li>Adds style and flair to your campaign </li></ul><ul><li>Ubiquitous - Online, television, radio, print </li></ul>Introduction to creative advertising
<ul><li>Visualize the idea of your campaign </li></ul><ul><li>Decide your budget </li></ul><ul><li>Hire a creative team </li></ul><ul><li>Finalize mediums to run your campaign </li></ul>Execution details
<ul><li>Cost depends on the size of campaign </li></ul><ul><li>Time for results depends on the medium, type, and budget. </li></ul>Cost and timeframe
<ul><li>Browse creative campaigns in newspapers, television or radio and pick examples of your interest </li></ul><ul><li>Organize contests </li></ul><ul><li>Team up with companies which offer related services </li></ul>Tips and tactics