Welcome to NextBee media’s online marketing brownbag. We have created this short video as a webinar for businesses in our community that use our software platform for their word of mouth marketing campaigns. We hope everyone involved in the online marketing field finds this introduction helpful. If you have any questions about the content covered in this session or would like to know more about NextBee media and how we can help you get the most from your word of mouth campaigns, then please, feel free to call us at 415 738 8290 or visit us at NextBee.com.
In this presentation we will look at Cost per action advertising, the execution strategies of such campaign, the cost and time it takes along with tips and additional consideration in running your campaign.
Introduction CPA Advertising means cost per action. Here you pay only for the actions performed by the visitors. This is a very flexible type of campaign where you only pay for actions that you decide. You can set a sales or traffic oriented target and continue the campaign till the targets are met.
Execution advice In a CPA campaign you must decide on your target, whether it is to draw traffic, gather leads or to make a certain number of sales. The advertisers must decide whether to pay per click, impression, sales or other variables. Like in any campaign you must not forget to track the conversion rate and test newer techniques to improvise on your campaign.
Cost and time You are in complete control of the budget here as you decide the grounds of payment. CPA advertising is a very suitable form for advertisers with small budgets. You can expect immediate results or they can take an unspecified amount of time depending on the targets fixed. Your campaign will keep running till your targets are met.
Tips and tactics In case results in other campaigns have been bad, you can switch to CPA which is cost effective and flexible. A CPA program will definitely get a boost in your business in case you organization is leads based. Getting subscribers for newsletters, ezines, contests is very easy through such campaigns.
Additional consideration Web analytics will help you in tracking traffic, visitors, and their behavior. You can thus review the performance of your partner sites and analyze as to which site is performing and which one is not. Adjusting your campaign according to these analytics will further help you in meeting your targets sooner and more efficiently.
We hope this video has answered key questions you have in mind. Incase you have further questions then please visit us at NextBee.com.
<ul><li>NextBee Media </li></ul><ul><li>Software Platform For Word of Mouth Marketing </li></ul>
<ul><li>Introduction to CPA advertising </li></ul><ul><li>Execution advice </li></ul><ul><li>Cost and time </li></ul><ul><li>Tips and tactics </li></ul><ul><li>Additional consideration </li></ul>Outline
<ul><li>Cost per action advertising </li></ul><ul><li>Pay only when an action is performed by a visitor </li></ul><ul><li>You decide what you pay for </li></ul><ul><li>Target oriented campaign </li></ul>Introduction
<ul><li>Set realistic targets </li></ul><ul><li>Decide whether to pay per click, impression or sale </li></ul><ul><li>Track conversions </li></ul><ul><li>Test new techniques </li></ul>Execution advice
<ul><li>Advertiser controls the budget </li></ul><ul><li>Good option for tight budget advertisers </li></ul><ul><li>Results show immediately but sometimes can take unspecified amount of time </li></ul><ul><li>Campaign continues till targets are achieved </li></ul>Cost and time
<ul><li>Switch to CPA program in case other types of campaigns have failed </li></ul><ul><li>Sign up for a CPA program if you run a lead based enterprise </li></ul>Tips and tactics
<ul><li>Web analytics </li></ul><ul><li>Review performances of partner site </li></ul><ul><li>Adjust your campaign accordingly </li></ul>Additional consideration