Welcome to NextBee media’s online marketing brownbag. We have created this short video as a webinar for businesses in our community that use our software platform for their word of mouth marketing campaigns. We hope everyone involved in the online marketing field finds this introduction helpful. If you have any questions about the content covered in this session or would like to know more about NextBee media and how we can help you get the most from your word of mouth campaigns, then please, feel free to call us at 415 738 8290 or visit us at NextBee.com.
In this presentation we will look at community marketing, the cost time it takes along with the other intricacies in running your community marketing campaign.
Introduction to community marketing Community marketing aims at marketing to existing customers by creating online communities where users discuss and exchange ideas about your company and products. It is a powerful way to gather feedback and opinions straight from customer who are using your product. It is a strong trust building tool which makes the customer’s voice heard .
Timeframe and cost involved Community marketing should be looked at as a long term effort. You must allow some time for discussions to begin and flow. Monitoring and moderating forums can be time consuming. Cost in this type of marketing can vary. You can add a forum to your website which is really a negligible cost.
What you must know You must always know what is being said about your company and product. Community marketing is the right way to find out. In this case you can become a resource for your customer and guide discussions and exchange information among all parties. With the help of a community or forum a two way conversation of the customer and the company can be accomplished.
Tips and tactics The key to successful community marketing is to know your customer and to always be honest and transparent with them. Always focus on cementing a good relationship with your client and carry out discussions in a respectful manner.
Alternatives to consider Social network sites like Facebook and Myspace have gained traction in the marketing world. Communities on these sites will definitely gain exposure. Social book marking has recently caught up and making your presence on sites like Stumbledupon and Google bookmarks can turn out to be a good idea.
We hope this video has answered key questions you have in mind. Incase you have further questions then please visit us at NextBee.com.