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Cause Marketing
 

Cause Marketing

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  • Welcome to NextBee media’s online marketing brownbag. We have created this short video as a webinar for businesses in our community that use our software platform for their word of mouth marketing campaigns. We hope everyone involved in the online marketing field finds this introduction helpful. If you have any questions about the content covered in this session or would like to know more about NextBee media and how we can help you get the most from your word of mouth campaigns, then please, feel free to call us at 415 738 8290 or visit us at NextBee.com.
  • In this presentation we will look at the benefits of Cause marketing, the cost involved, the time it takes, and the other intricacies of running your campaign.
  • Introduction to Cause marketing Cause marketing is a relatively new form of advertising wherein you can partner nonprofit or charitable organizations. Your company builds a philanthropic and caring image and the partnered organization gains financially support. This raises awareness for both parties.
  • Cost and skills for a social cause campaign Cost involved in this type of a campaign is not specific, it can vary from small donations, auctions, product licensing to donation from sales. You can hire a specialized advertising agency who possess skills related to such campaign.
  • Suggested approach Decide on a business plan and stick to it. Look for a partner who is well established, non controversial and who has similar mission statements and values. Remember to communicate the mode and percentage of donations clearly and maintain understanding between both parties. This will lead to a effective campaign.
  • Tips and tactics Decide upon the goals and results of the campaign jointly to avoid later disagreements. Always look towards designing a campaign which focuses on sales pitches and educational material. You may also consider allocating funds to partners and lending sponsorships in charity events. Finally collaborating with celebrities or influential personalities will bring attention to charities and your campaign.
  • We hope this video has answered key questions you have in mind. Incase you have further questions then please visit us at NextBee.com.

Cause Marketing Cause Marketing Presentation Transcript

  •  
    • NextBee Media
    • Software Platform For Word of Mouth Marketing
    • Introduction to Cause marketing
    • Cost and skills for a social cause campaign
    • Suggested approach
    • Tips and tactics
    Outline
    • For profit companies partner with nonprofit companies
    • For profit companies build a philanthropic and caring image
    • Nonprofit get financial support
    Introduction to Cause marketing
    • Cost incurred can vary from small donations to a large undertaking
    • Advertising agencies might be required
    • Good marketing skills, dedication to public relation skills and a creative mindset is required
    Cost and skills for a social cause campaign
    • Decide on a business plan and the form of donation
    • Partner with a well established and non controversial organization
    • Partner with an establishment with a similar mission
    • Communicate freely and understand each other’s culture
    Suggested approach
    • To avoid disagreement decide the goals and objectives mutually
    • Develop a campaign focused on sales pitch and information about your business
    • Lend sponsorships
    • Collaborate with celebrities or famous personalities
    Tips and tactics
    • In a snap, host
    • Referral Widgets
    • Reward Programs
    • Product Reviews
    • Contests
    • and much more…
    NextBee Media © Next Bee LLC - Visit us at NextBee.com
  • Thank you Do visit us at www.nextbee.com today ..