Welcome to NextBee media’s online marketing brownbag. We have created this short video as a webinar for businesses in our community that use our software platform for their word of mouth marketing campaigns. We hope everyone involved in the online marketing field finds this introduction helpful. If you have any questions about the content covered in this session or would like to know more about NextBee media and how we can help you get the most from your word of mouth campaigns, then please, feel free to call us at 415 738 8290 or visit us at NextBee.com.
In this presentation we will look at the benefits of catalog marketing, the cost involved, the time it takes, and the other intricacies of running your campaign.
Introduction to Catalog Marketing Catalog marketing has always been the most widely used and successful form of marketing. Studies show that a higher percentage of catalog sales occurs when it is accompanied by an online campaign.
Cost for running a catalog marketing campaign It can cost you a few hundred or thousands of dollars per month to print your own catalogue and mail it out to customers. For a cheaper preposition you can buy out space in other popular catalogues. In case you have the spending capacity to print your own catalogue, you can sell space in it and offset the cost.
Steps to set up you campaign The process of photographing your products, writing description, publishing and distributing is very lengthy process. You will need to spend a few weeks before these tasks are complete.
Suggested approach You must set up an online store before distributing catalog as 10 – 20 % of all catalogue buyers eventually become internet buyers. It is important to target the right audience and set up a proper distribution channel so that you advertise to the right people.
Tips and additional channels You can use a consumer level camera for photography and a home end editing software to create a catalog. This will help in saving your designing cost. Remember to employ a software program which keeps track on cost, data and revenue flow. Finally, to drive your sales up, build a good e-commerce website and sign up with programs like Google Adwords.
We hope this video has answered key questions you have in mind. Incase you have further questions then please visit us at NextBee.com.