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  • Welcome to NextBee media’s online marketing brownbag. We have created this short video as a webinar for businesses in our community that use our software platform for their word of mouth marketing campaigns. We hope everyone involved in the online marketing field finds this introduction helpful. If you have any questions about the content covered in this session or would like to know more about NextBee media and how we can help you get the most from your word of mouth campaigns, then please, feel free to call us at 415 738 8290 or visit us at NextBee.com.
  • In this presentation we will look at B2B marketing, the cost and time it takes along with the execution tips and tactics to run your B2B campaign.
  • Introduction to B2B Marketing B2B marketing or Business to Business marketing aims at selling to companies or corporate executives rather than to individual customers. For example, in this type of marketing you may deal with a buyer who is in charge of buying an item for all the employees in the company. B2B marketing is also known as Institutional marketing.
  • Cost structure and Time frame You can set the budget as per your requirements. Cost for online B2B advertising depends on the competitiveness of the keywords. Cost for B2B marketing in print media depends on the design, size, and complexity of the ad. Results of the online ads show up very quickly, specially, if you go with programs like Google Adwords. On the other hand print ads can take a few days or even weeks to just get published.
  • How do you execute a B2B Marketing campaign ? Knowing your product and understanding your client’s needs and corporate environment is the key to successful B2B marketing. You must include creating a series of brochures and pamphlets in your B2B strategy. Finally, if you sell to clients with similar values and culture then marketing efforts will turn out to be more productive.
  • Tips for better efficiency and Alternatives Signing up with the Adword campaign, affiliate, and referral programs will allow you acquire a large database of potential customers. Also testimonial ads are also a powerful way to show real life examples of businesses who have grown with the help of your product or service. You must have a personalized approach in the ad which highlights the needs of your customer. Apart from online campaigns, a traditional approach can be taken by advertising on radio and print media to spread the word in an uncovered territory.
  • We hope this video has answered key questions you have in mind. Incase you have further questions then please visit us at NextBee.com.

Transcript

  • 1.  
  • 2.
    • NextBee Media
    • Software Platform For Word of Mouth Marketing
  • 3.
    • Introduction to B2B Marketing
    • Cost structure
    • How long does it take to see results?
    • How do you execute a B2B Marketing campaign ?
    • Tips for better efficiency
    Outline
  • 4.
    • Business to Business marketing
    • Aims at selling to companies and/or corporate executives
    • Also called institutional marketing
    Introduction to B2B Marketing
  • 5.
    • Budget can vary as per requirements
    • Online B2b marketing - Cost depends on the chosen keywords
    • Print B2b marketing - Cost depends on design, size and complexity
    • How long does it take to see results?
    • Online - immediate
    • Print – a few days or weeks
    Cost structure
  • 6.
    • Know your product
    • Understand your client and his/her corporate environment
    • Create brochures, pamphlets
    • Look for clients with similar mission statements and values
    How do you execute a B2B Marketing campaign ?
  • 7. Tips for better efficiency
    • Adword campaign, affiliate program, and referrals help in generating leads
    • Testimonial ads
    • Personalized campaign
    • Alternatives
    • Offline advertising – radio, print
    Tips for better efficiency
  • 8.
    • In a snap, host
    • Referral Widgets
    • Reward Programs
    • Product Reviews
    • Contests
    • and much more…
    NextBee Media © Next Bee LLC - Visit us at NextBee.com
  • 9. Thank you Do visit us at www.nextbee.com today ..