Welcome to NextBee media’s online marketing brownbag. We have created this short video as a webinar for businesses in our community that use our software platform for their word of mouth marketing campaigns. We hope everyone involved in the online marketing field finds this introduction helpful. If you have any questions about the content covered in this session or would like to know more about NextBee media and how we can help you get the most from your word of mouth campaigns, then please, feel free to call us at 415 738 8290 or visit us at NextBee.com.
In this presentation we will look at B2B advertising, the investment and resources required, the time it takes and a suggested way to run the program along with tips and tactics.
B2B Advertising B2B is an abbreviation of business to business advertising. In this type of advertising, advertiser directly targets corporate or business buyers rather than individual customers. B2B is also known as Institutional sales.
Investments and resources B2B is a flexible way of advertising in terms of cost. There are two types of advertising mediums in this case, print media and electronic media. Cost would generally depend on the size, layouts and the complexity of the designs in both cases. The expenditure on a B2B campaign can be as much or as little as you want.
Time Online B2B advertising is quick whereas through print media takes a fair amount of time. This is because of the designing and printing process that you will need to go through. Advertising in print media may take days or even weeks to start off on the other hand online advertising can take at the most a days time.
Suggested approach You will need to understand the corporate culture and the need of your targeted customers. The client needs to be explained the importance of your product and how it will positively affect his/her business. Remember designing an eye catching and creative ad will always help.
Tips on B2B advertising For precise understanding always make bullet points in your advertisements. Testimonial ads are also a powerful way to show real life examples of businesses who have grown with the help of your product or service. You must have a personalized approach in the ad which highlights the needs of your customer. Cross referencing is a good way to influence your clients. Asking them to visit your website in the printed advertisements and referring them to your printed ads through your website will help them know about your presence in different mediums.
We hope this video has answered key questions you have in mind. Incase you have further questions then please visit us at NextBee.com.
B2 B Advertising Revised
<ul><li>NextBee Media </li></ul><ul><li>Software Platform For Word of Mouth Marketing </li></ul>
<ul><li>B2B Advertising </li></ul><ul><li>Investments and resources </li></ul><ul><li>Time </li></ul><ul><li>Suggested approach </li></ul><ul><li>Tips on B2B advertising </li></ul>Outline
<ul><li>Business to Business advertising </li></ul><ul><li>Targeted towards corporate </li></ul><ul><li>or business buyers </li></ul><ul><li>Also called as institutional sales </li></ul>B2B Advertising
<ul><li>B2B advertising is flexible in terms of cost </li></ul><ul><li>B2B advertising is categorized as print media and electronic media </li></ul><ul><li>Print media campaign – cost depends as per size, colors, layouts, and complexity </li></ul><ul><li>Electronic media campaign – cost depends upon designs, websites, and the amount of creativity involved </li></ul>Investments and resources
<ul><li>Online B2B campaign – </li></ul><ul><li>a few hours or a day </li></ul><ul><li>Print B2b campaign – </li></ul><ul><li>Time consuming </li></ul>Time
Suggested approach <ul><li>Understand your client and the corporate culture </li></ul><ul><li>Explain your product’s importance in your client’s business </li></ul><ul><li>Design a creative and attractive ad. </li></ul>Suggested approach
<ul><li>Bullet points for better understanding </li></ul><ul><li>Testimonial ads </li></ul><ul><li>Personalized gestures in advertisements </li></ul><ul><li>Cross referencing </li></ul>Maintaining network of leads and potential sale is a good tactic Tips on B2B advertising