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Gamers vs Screensgames market research                        Fresh Facts, Trends & Opportunities                         ...
Today is not about fußballgames market research                           Well, maybe a little bit …
Why are we here today?games market research                        Amidst all the change, where to go now?                ...
Why is that?games market research                        What has changed?                                            Fest...
What has changed?games market research                         The road to success has                        2002        ...
What has changed?games market research                         The road to success has                        2008        ...
What has changed?games market research                         The road to success has                        2012        ...
Nice. Endless Possibilities!games market research                          Actually, that is the problem.      Game       ...
Nice. Endless Possibilities!games market research                          Actually, that is the problem.Oh no!I need a gu...
Nice. Endless Possibilities!games market research                        I need a guide through the new galaxy…
Nice. Endless Possibilities!games market research                        I need a guide through the new galaxy…           ...
Nice. Endless Possibilities!games market research                        I need a guide through the new galaxy…           ...
Newwho?games market research                                   Global intelligence. Global clients.                       ...
Newwho?games market research                        Breaking news: Wizards & Newzoo
Market Insightsgames market research                                  Market sizing with whales      Share of SciFi paying...
Market Insightsgames market research                        Marketing partners / Prepaid potential             Popularity ...
Market Insightsgames market research                              Marketing partners / Prepaid potential                  ...
Market Insightsgames market research                             Cross-platform/screen potential             Active use of...
Market Insights games market research                                                Emerging Markets                     ...
Market Datagames market research                          The basics
Market Datagames market research                                The basics                        11% of paying console & ...
Market Datagames market research                          The basics
Market Datagames market research                                        The basics                        36% of console  ...
Market Datagames market research                                       The basics                        43% of console   ...
So, what is happening?games market research                        A real revolution! Multiple changes coincide.          ...
An examplegames market research                                What games are these?         Infinity Blade – Epic Games  ...
An examplegames market research                                What games are these?         Infinity Blade – Epic Games  ...
An examplegames market research                                What games are these?         Infinity Blade – Epic Games  ...
An examplegames market research                                What games are these?         Infinity Blade – Epic Games  ...
An examplegames market research                                What games are these?         PAID FREE         Infinity Bl...
An examplegames market research                                  What games are these?         PAID FREE               Feb...
An examplegames market research                                  What games are these?                                    ...
Mid-Core Gaminggames market research                               The current/next big thing?                Kingdoms of ...
Sneak previewgames market research                        of worlds largest game publisher in 2020
Sneak previewgames market research                        of the view out of the window in 2020                           ...
What about the furure?games market research                        Enough about the past and here & now…
We could leave you by simply writing upgames market research                Key Trends…                             The gl...
What about the furure?games market research                        From Market Data to Insights to Intelligence
there will always begames market research                          Consumers
there will always begames market research                            Screens
people will always wantgames market research                                 Fun
everything (and everyone) ends up in thegames market research                                        Cloud
when things get too complex, focus on:games market research              Consumers
entertainment        Fun          computer                            screen                         screen               ...
Console Boxed ($5.7bn)                                                  Social Netw. ($1.8bn)    Console DLC ($0.8bn)     ...
Lets zoom in on angames market research   European Gamers vs Screens                                                      ...
Lets zoom in on angames market research   European Gamers vs Screens                                                      ...
Lets zoom in on angames market research   European Gamers vs Screens                                                    Th...
Lets zoom in on angames market research   European Gamers vs Screens                                             The Perso...
Lets zoom in on angames market research   European Gamers vs Screens                                                      ...
Lets zoom in on angames market research   European Gamers vs Screens
Lets zoom in on angames market research   European Gamers vs Screens
you are building brands, and big brands…games market research    are Accesible via all screens
In the end its all about                                 Making a F…. Good Game!                        3.games market res...
This is the coolest industry to be in. Let’s havegames market research                        Fun!                        ...
 Gamers vs Screen, Fresh Facts, Trends & Opportunities
 Gamers vs Screen, Fresh Facts, Trends & Opportunities
 Gamers vs Screen, Fresh Facts, Trends & Opportunities
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Gamers vs Screen, Fresh Facts, Trends & Opportunities

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Presentation given by Peter Warman at Thinkgaming Berlin, June 2012

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Transcript of " Gamers vs Screen, Fresh Facts, Trends & Opportunities"

  1. 1. Gamers vs Screensgames market research Fresh Facts, Trends & Opportunities Berlin, Think Gaming, June 2012 Peter Warman, CEO Newzoo
  2. 2. Today is not about fußballgames market research Well, maybe a little bit …
  3. 3. Why are we here today?games market research Amidst all the change, where to go now? Festival of Games 2012
  4. 4. Why is that?games market research What has changed? Festival of Games 2012
  5. 5. What has changed?games market research The road to success has 2002 Festival of Games 2012
  6. 6. What has changed?games market research The road to success has 2008 Festival of Games 2012
  7. 7. What has changed?games market research The road to success has 2012 Festival of Games 2012
  8. 8. Nice. Endless Possibilities!games market research Actually, that is the problem. Game Investor Company “Oh no! “Oh no! What am I What to do investing in?” next?” Festival of Games 2012
  9. 9. Nice. Endless Possibilities!games market research Actually, that is the problem.Oh no!I need a guide
  10. 10. Nice. Endless Possibilities!games market research I need a guide through the new galaxy…
  11. 11. Nice. Endless Possibilities!games market research I need a guide through the new galaxy… games market research
  12. 12. Nice. Endless Possibilities!games market research I need a guide through the new galaxy… games market research
  13. 13. Newwho?games market research Global intelligence. Global clients. research portfolio US UK Germany France Spain Italy Netherlands Belgium Brazil Mexico Russia China Korea Turkey Poland
  14. 14. Newwho?games market research Breaking news: Wizards & Newzoo
  15. 15. Market Insightsgames market research Market sizing with whales Share of SciFi paying F2P MMO gamers that spend over 50 euro per month 120,000 230,000 105,000 11,000 12,000 100,000 43,000 6% of 3.8M Germans that like SciFi MMO games and spend money in F2P MMO games spends more than 50 Source: euro a month on MMO games: 230,000 Germans. 2012 Newzoo Data Explorer
  16. 16. Market Insightsgames market research Marketing partners / Prepaid potential Popularity of retail chains amongst Farmerama and Farmville players 66% of 3.9M Farmerama players in Germany frequently go to Lidl: 2.6M Germans (vs 1.9M Farmville players) Source: 2012 Newzoo Data Explorer
  17. 17. Market Insightsgames market research Marketing partners / Prepaid potential Of all 22.6M (of 49.7M in all US) MMO gamers that frequently visits Target, 48% spends money on MMO games: 10.9M people representing approx 23% of $2.4bn MMO spend: $550M Platform Target Payers Total Payers in M %of gamers reached per platform Mobile 19.9 36.7 54,22% Console 28.6 60.6 47,19% Casual 11.2 24.2 46,28% PC/MAC 16.6 36.8 45,11% Source: Social 9.7 18.9 51,32% 2012 Newzoo MMO 10.9 23.0 47,39% Data Explorer
  18. 18. Market Insightsgames market research Cross-platform/screen potential Active use of iPad amongst US players for several key frachise gamers 650,000 9,000,000 50% of US Farmerama players League of Legends actively use an iPad versus 16% Source: best scoring MMO for Farmville players 2012 Newzoo Data Explorer
  19. 19. Market Insights games market research Emerging Markets fresh 2012 data 21.8M Gamers 11.8M Gamers 52% spends money 53% spends money Turkey $400-500M* Poland $350-450M* Money Money 9% 8% 15% 12% 9% 8% Time Time12% 10% 18% 11% 14% 24%** 21% 23%** 24% 21% 23% 25% 18% 12% 10% 17% 13% 15% 16% 12% launch sponsor *2012 estimate. Further analysis underway. *For time spend PC/Mac boxed and downloaded are one.
  20. 20. Market Datagames market research The basics
  21. 21. Market Datagames market research The basics 11% of paying console & PC gamers buy online abroad most of the time or always: 1,700,000 Germans. Another 10% buys them physically abroad.
  22. 22. Market Datagames market research The basics
  23. 23. Market Datagames market research The basics 36% of console 36% of console gamers never spend gamers never spend money on console money on console games games 45% of PC/Mac 45% of PC/Mac gamers gamers
  24. 24. Market Datagames market research The basics 43% of console gamers never spend money on console games 61% of PC/Mac gamers
  25. 25. So, what is happening?games market research A real revolution! Multiple changes coincide. 2002 2012 “Games are “Games are Paid Products” Free Services” (yes, including console games, remember almost 50% never spends money!) Festival of Games 2012
  26. 26. An examplegames market research What games are these? Infinity Blade – Epic Games The global example for core game sucess on mobile Festival of Games 2012
  27. 27. An examplegames market research What games are these? Infinity Blade – Epic Games The global example for core game sucess on mobile
  28. 28. An examplegames market research What games are these? Infinity Blade – Epic Games Lords & Knights – Xyrality The global example for core game Hardly known by US/Global press and sucess on mobile investors
  29. 29. An examplegames market research What games are these? Infinity Blade – Epic Games Lords & Knights – Xyrality The global example for core game Hardly known by US/Global press and sucess on mobile investors
  30. 30. An examplegames market research What games are these? PAID FREE Infinity Blade – Epic Games Lords & Knights – Xyrality The global example for core game Hardly known by US/Global press and sucess on mobile investors
  31. 31. An examplegames market research What games are these? PAID FREE February 2012 – US + EU aggr. February 2012 – US + EU aggr. iPad Gross Rank: 44 (19) iPad Gross Rank: 6 (9) iPhone Gross Rank: 26 (16) iPhone Gross Rank: 6 (11)
  32. 32. An examplegames market research What games are these? in-game revs in-game revs $1X February 2012 – US + EU aggr. $2.5X February 2012 – US + EU aggr. iPad Gross Rank: 44 (19) iPad Gross Rank: 6 (9) iPhone Gross Rank: 26 (16) iPhone Gross Rank: 6 (11)
  33. 33. Mid-Core Gaminggames market research The current/next big thing? Kingdoms of Camelot April 19 2012 - US. – Kabam iPad Gross Rank: 2 (new) The core social game giant does it iPhone Gross Rank: 1 (new) again. On mobile this time. Festival of Games 2012
  34. 34. Sneak previewgames market research of worlds largest game publisher in 2020
  35. 35. Sneak previewgames market research of the view out of the window in 2020 Festival of Games 2012
  36. 36. What about the furure?games market research Enough about the past and here & now…
  37. 37. We could leave you by simply writing upgames market research Key Trends… The global games market is growing with >10% in terms of spending and Global Growth & >25% per year in terms of number of consumers and time spent. 60% of Mass audience the population in Western territories plays games, evenly split in age and gender. Emerging markets are fueling global growth. Boxed game sales are going down fast with >25% per year. Online Games as Services & connectivity and successful monetization of free-to-play games have led to New Business Models games being viewed and managed as services that are continuously improved and extended. As all games move towards the cloud, game platforms become less Cross-Screen Gaming relevant. Now it is about games as brands and providing access to games & Connected TVs through one or more screens surrounding a consumer. The big (TV) screen, traditionally ruled by consoles is now the new battlefield. The huge changes in the market lead to big losses (TakeTwo, Nintendo, Competition & Sony) as well as enormous growth (Zynga, Wargaming). Online and mobile Consolidation gaming has quickly become very competitive boosting marketing spend and M&A activity.
  38. 38. What about the furure?games market research From Market Data to Insights to Intelligence
  39. 39. there will always begames market research Consumers
  40. 40. there will always begames market research Screens
  41. 41. people will always wantgames market research Fun
  42. 42. everything (and everyone) ends up in thegames market research Cloud
  43. 43. when things get too complex, focus on:games market research Consumers
  44. 44. entertainment Fun computer screen screen (Your Brand)games market research floating the cloud personal screen screen social networks the real world
  45. 45. Console Boxed ($5.7bn) Social Netw. ($1.8bn) Console DLC ($0.8bn) Casual websites ($2.8bn) TV Apps (n.a.) US | 2011 MMOs ($2.6bn) Total: $21.5bn Total: $6.5bn PC/Mac Boxed ($1.8bn) 30% PC/Mac Downl. ($2.5bn) Total: $11.5bn 53% entertainment Fun computer screen screen (Your Brand) games market research floating the cloud personalHandh. Console ($1.5bn) screen screen Smartphones ($1.4bn) Tablets ($0.7bn) social networks (incl. iPod) Total: $2.2bn Total: $1.4bn 10% 7% the real world
  46. 46. Lets zoom in on angames market research European Gamers vs Screens Players Time Payers Money Find infographics on newzoo.com.
  47. 47. Lets zoom in on angames market research European Gamers vs Screens Only 14% of game time is spent on TV
  48. 48. Lets zoom in on angames market research European Gamers vs Screens The Computer Screen is well balanced and easily the biggest with 50% of money but pretty close to max potential
  49. 49. Lets zoom in on angames market research European Gamers vs Screens The Personal Screen attracts almost as many players and time as the Entertainment Screen. 32% of paying gamers also spends on Personal Screen
  50. 50. Lets zoom in on angames market research European Gamers vs Screens PER SCREEN: Work in 50% of users progress: actively plays games Theories sizing growth
  51. 51. Lets zoom in on angames market research European Gamers vs Screens
  52. 52. Lets zoom in on angames market research European Gamers vs Screens
  53. 53. you are building brands, and big brands…games market research are Accesible via all screens
  54. 54. In the end its all about Making a F…. Good Game! 3.games market research May the force be with you!
  55. 55. This is the coolest industry to be in. Let’s havegames market research Fun! peter@newzoo.com
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