Newzoo Trend Report: Casual Social Games - February 2012

console console pc/mac pc/mac casual social mobile mmo connected retail digital retail digital websites networks devices games TVtrend report Online Casual & Social Games Trend Report Key facts on the most popular games market segment © 2012 Newzoo www.newzoo.com games market research

Online Casual & Social Games. Key facts on on the most popular games market segment games market research 2011 portfolio new in 2012 Global Time & Money Spend | 2011 US UK Germany France Spain Italy Netherlands Belgium Brazil Mexico Russia China Korea Online casual, social and mobile gaming take Poland Turkey 49% of time spent and 27% of money. Free- About this Newzoo Trend Report to-play business models are closing this gap. At Newzoo, we are dedicated to providing the total picture when it comes to the games market. This means we specialize in analyses across platforms, business models and hours/day countries. Our Trend Reports take a market segment as starting point and give insight across topics and countries. The facts and figures included in this report are a snaphot of our 2011 research results. Our clients enjoy continuous access to the full data through our Newzoo Data Explorer. This reports covers gaming within social networks and on dedicated (casual) game websites such as King.com, Yahoo, Y8, Miniclip, Pogo, BigFish and AddictingGames. An amazing 76% (Europe) to 93% (Asia) of all gamers also plays here. Combined they take 36% of all time spent on games, globally. The online game destinations are often overlooked by press and market analysts, who dedicate their attention to MMO, mobile and social gaming or are caught up in their retail sales legacy. Online casual game destinations attract an enormous and diverse audience and therefore can play a key role as marketing channel for any type of game. The websites $/year have evolved from a purely advertisement-driven business to serious consumer monetization destinations, driven by the uptake of free-to-play business models. For social networks and game websites alike, you need to know the local champions and the profile of their audience to effectively benefit from the traffic. That is one of the things we can help you with. Peter Warman CEO Newzoo, peter@newzoo.com +31 (0)20 6635816 linkedin.com/in/warmanNewzoo Trend Report | Online Casual & Social | February 2012 © 2012 Newzoo | www.newzoo.com | 2

Free Services in 2012 games market research Global B2B Marketplace & Aggregated Market Intelligence Gamesindustry.com, now 100% free NEW: Gamesindustry.com/blog With >15,000 B2B visitors a month, gamesindustry.com has become a key destination Daily updated publications with games market data and for anyone seeking to expand their international business or career in the games investment news, aggregated from across the globe. Smartly industry. Showcasing your jobs, company, games etc is now completely free and self- tagged. Already >600 articles. 100% focused on market and service: www.gamesindustry.com/register business intelligence. Black Book Pick up the print version at events or use the e-mag at gamesindustry.com €990/yr to be in.Newzoo Trend Report | Online Casual & Social | February 2012 © 2012 Newzoo | www.newzoo.com | 3

Key Take-Aways. 87% of US Gamers plays online Casual or Social Games games market research Online casual & social gaming facts Key Take-Aways87% United States Online casual and social gaming takes 39% of allof all 145M gamers in the 215 million hours spent on gaming each day inUS play games on online the US and 29% of money.casual websites or social Share of time and money is comparable in Asia,networks. Europe and Emerging markets except for the Time share of money in Europe which is considerably Share of time lower: 16% 39% 87% of all 145M US gamers aged between 10 215m and 65 play on casual websites or social hrs/day networks. 22% of 126M US online casual or social gamers also spend money doing so. Europeans are less likely to spend money (18%) The share of paying online players is highest in Money Asia (46%) Share of126M money Only 8% of online casual or social US gamersOnline casual orsocial gamers 22% $21.5bn 21% spends all his or her online game time within social networks. This is higher in Europe (19%) of all 126M online 2011E casual or social gamers and Emerging markets (15%). spends money: 87% of US Facebook gamers also plays games 28M Americans on casual websites.Newzoo Trend Report | Online Casual & Social | February 2012 © 2012 Newzoo | www.newzoo.com | 3

Time & Money per Market Segment Will the gap between time and money close? games market research US UK Germany France Spain Italy Netherlands Belgium Brazil Mexico Russia China Korea US Europe* Emerging* Asia*Newzoo Trend Report | Online Casual & Social | February 2012 © 2012 Newzoo | www.newzoo.com | 5

Online Casual/Social Players and Payers 87% of US Facebook gamers also play on casual game websites games market research US UK Germany France Spain Italy Netherlands Belgium Brazil Mexico Russia China Korea US Europe* Emerging* Asia*Newzoo Trend Report | Online Casual & Social | February 2012 © 2012 Newzoo | www.newzoo.com | 6

Key Demographics. More (mid-)core games on “casual” game websites and social games market research networks have increased the share of male paying players. Demographics of Paying Online Casual and Social Gamers US Emerging Gender Gender 44% 41% female female 56% 59% Age male Age male Europe* Gender Gender Asia** 35% 40% female female 65% 60% male male Age AgeNewzoo Trend Report | Online Casual & Social | February 2012 © 2012 Newzoo | www.newzoo.com | 7

What do online “casual” gamers buy? games market research Uptake of in-game business models higher in Asian/Emerging markets Money spent per business model on casual game websites Germany South-Korea Source: Newzoo 2011 Market Data / Newzoo Data ExplorerNewzoo Trend Report | Online Casual & Social | February 2012 © 2012 Newzoo | www.newzoo.com | 8

Facebook vs Local social networks Is Facebook enough to support your global social game ambitions? games market research Share of all social gamers that acively uses Facebook Source: Newzoo 2011 Market Data / Newzoo Data ExplorerNewzoo Trend Report | Online Casual & Social | February 2012 © 2012 Newzoo | www.newzoo.com | 9

Local social networks. Which local champions suit your ambitions best? games market research Share of all gamers using specific social networks Russia China Source: Newzoo 2011 Market Data / Newzoo Data ExplorerNewzoo Trend Report | Online Casual & Social | February 2012 © 2012 Newzoo | www.newzoo.com | 9

The Mid-Core Market. Sizing and profiling the opportunity. games market research What is mid-core gaming? US Europe At Casual Connect Europe, Newzoo Mid-core market1) gave a keynote on mid-core gaming Spend $1.2bn €1.1bn including an estimate of the size of this “opportunity” that combines an Players 21.6M 24.0M immersive experience and casual gameplay. These game are expected Spenders 13.1M 15.7M to particularly appeal to the older male demographic between 30 and Mid-core opportunity2) 50 whose time becomes scarce. 1) The Spend $280M €260M current size of the mid-core market is based on an analysis of Players 13.3M 10.2M people spending money on core genre games on PC/Console AND on Spenders 3.2M 3.6M casual, social or mobile games. 2) The Total Market growth potential is based on the assumption that mid-core games Share of total market Share of total market can limit the drop (e.g. 43% in Europe) in number of core gamers 5.5% 6.7% $21.5bn €16.5bn that occurs in the age group 30-50 compared to 10-20 year olds. 23% growth 2011E 2011E 24% growth The full keynote presentation can be found on www.newzoo.com/keynotesNewzoo Trend Report | Online Casual & Social | February 2012 © 2012 Newzoo | www.newzoo.com | 9

A Question of Definition. Online Casual & Social Gaming games market research Because we aim to provide the total picture when it comes to money Amsterdam, and time spent on games we maintain definitions of market segments that leave no cracks in between. The key facts presented in this report the perfect city for your game company are based on the scope described below. Four reasons why game companies such as PerfectWorld, Gamania and DeNA have chosen the Amsterdam Metropolitan Area for their A question of definition: “Social” Gaming European office. It is hard to find a game nowadays without social features, regardless of genre or platform. When we refer to social gaming in this report we ■ Central location in Europe The Netherlands sits nicely and independently in between Europe’s include all games played within the framework of a social network, largest markets: the UK, Germany and France and is known to be a including “mid-core” games from publishers such as Kixeye and Kabam perfect test market for new digital media products. and the various casino and poker games. Our player and payer ■ Excellent Infrastructure demographics therefore skew more male than reported by others, Amsterdam is home to the Amsterdam Internet Exchange, the partially driven by the desire to propagate a “typical” female casual and world’s largest internet hub in terms of both traffic and members ■ Multilingual Workforce social gamer profile or have a different definition as starting point. Amsterdam has always been very international in terms of people, languages and business. It is also easy to attract talent from other A question of definition: Online “Casual” Game Websites parts of Europe to spend some years in Amsterdam. We define these game destinations as websites that offer a large ■ Financial Framework portfolio of games and enjoy high traffic volume because of the Many international companies, such as IKEA have set up their financial HQ in the Netherlands possibility to play numerous games for free. In that respect the term casual is misleading as this is generally related to a certain game genre. Please contact me to see what advantages Since the uptake of free-to-play business models in “core-type” online apply to your specific situation. gaming these previously purely “casual” websites have extended their portfolio to cater to this . Consumer revenues provide the growth potential on top of their advertising business model. This is reflected in our data as it shows a growing share of male players and payers. We also Annelies in t Veld include skill-gaming as a genre. Senior Manager Foreign Investments City of Amsterdam | Economic Affairs veld@ez.amsterdam.nl, +31 (0)20 552 3204Newzoo Trend Report | Online Casual & Social | February 2012 © 2012 Newzoo | www.newzoo.com | 3

http://www.newzoo.com	6425
http://newzoo.com	574
http://www.gamingandbranding.blogspot.com	223
http://gamingconceptz.blogspot.com.br	178
http://blog.simplelifeforms.com	96
http://gamingandbranding.blogspot.com	75
http://gamingconceptz.blogspot.com	44
http://daniellammon.posterous.com	24
http://cms2.ipsum-cms.nl	17
http://newzoonew.poort80.net	15
http://gamingandbranding.blogspot.co.uk	13
http://gamingandbranding.blogspot.se	12
http://translate.googleusercontent.com	12
http://feeds.feedburner.com	11
http://www.gamingandbranding.blogspot.ca	10
http://files.carpenter.nl	9
http://www.brandnewgame.nl	8
http://www.gamingandbranding.blogspot.mx	8
http://gamingandbranding.blogspot.it	8
http://gamingandbranding.blogspot.in	7
http://gamingconceptz.blogspot.fr	6
http://www.gamingandbranding.blogspot.in	6
http://www.gamingandbranding.blogspot.nl	6
http://gamingandbranding.blogspot.nl	6
http://gameadn.wordpress.com	6
http://www.gamingandbranding.blogspot.co.uk	5
http://gamingconceptz.blogspot.sg	5
http://gamingandbranding.blogspot.de	5
http://gamingconceptz.blogspot.nl	4
http://gamingconceptz.blogspot.co.uk	4
http://gamingandbranding.blogspot.com.au	4
http://us-w1.rockmelt.com	4
http://gamingandbranding.blogspot.com.br	4
http://gamingandbranding.blogspot.com.es	4
http://gamingandbranding.blogspot.mx	4
http://gamingconceptz.blogspot.in	3
http://gamingandbranding.blogspot.fr	3
http://gamingandbranding.blogspot.kr	3
http://gamingconceptz.blogspot.ca	3
http://www.gamingandbranding.blogspot.de	3
http://www.gamingandbranding.blogspot.sg	3
http://gamingandbranding.blogspot.ch	2
http://cms3.ipsum-cms.nl	2
http://gamingandbranding.blogspot.jp	2
http://audc-spoint-01	1
http://gamingandbranding.blogspot.ro	1
http://172.18.105.229	1
http://webcache.googleusercontent.com	1
http://www.excite-webtl.jp	1
http://207.46.192.232	1
http://gamingconceptz.blogspot.pt	1

Newzoo Trend Report: Casual Social Games - February 2012

by Newzoo on Feb 28, 2012

Accessibility

Categories

Upload Details

Usage Rights

57 Embeds 7,879

Statistics

Newzoo Trend Report: Casual Social Games - February 2012 Presentation Transcript