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London, 9 April 2013          www.windowsazure.comMicrosoft Windows AzureGaming SummitOverview of and Future Outlookon the...
What single thing do People and Games have in common?everything (and everyone) ends up in theCloud
Newzoo
Newzoo
Newzoo
Clients                                    several key clients cannot be disclosed          “We work with Newzoo because o...
Services   US   UK   GER   FR   IT   ES   BE   NL   RU   BR   PL   TR   AUS   CHN   KOR   TW   JP
35% of 2.7M Polish paying mobilegamers has a Nokia: 950,000 consumers
Wp.pl reaches 43% of 950,000 payingPolish mobile gamers thathave aNokia phone: 409,000 consumers.
Per Region2012
Per Segment2012
SpendAsian and othergrowth marketssurpassing Western“Mature” markets on   In January 2013 Russians spend 50% more money on...
CountryRankingsBased on spending on gamesper store in the full calender        Korea                United States    Unite...
Market Segmentation
The Key Trends
The Cloud Connects
ServicesNew companiesset up to managegames as aservice on aglobal scalecurrently benefitmost from the(r)evolution.
ServicesHow to getgamers to spendmore time on myIP / game?.
Big publisherscathcing up….Real Racing 3 F2P enters at #14 globally
But still learning ….      Sim City Launch Blows up in EAs Face
Ready for launch? Game launch and beta periods crucial to success
Candy Crush (YTD till March 21, for a “large” number of countries)                          Downloads                     ...
Two neighbouring countries with different profiles
to 30% YoY (US)SpreadAs consumers spreadtheir time and budget                          29%        64%                     ...
… It is all about a bloody cool game
London, 9 April 2013Microsoft Windows AzureGaming Summit             THANX!Overview of and Future Outlookon the Global Gam...
London, 9 April 2013Microsoft Windows AzureTech Briefings and LabsWindows Azure Gaming Technical BriefingsOne day technica...
Azure Gaming Summit 2013: Overview of and Future Outlook on the Global Games Market
Azure Gaming Summit 2013: Overview of and Future Outlook on the Global Games Market
Azure Gaming Summit 2013: Overview of and Future Outlook on the Global Games Market
Azure Gaming Summit 2013: Overview of and Future Outlook on the Global Games Market
Azure Gaming Summit 2013: Overview of and Future Outlook on the Global Games Market
Azure Gaming Summit 2013: Overview of and Future Outlook on the Global Games Market
Azure Gaming Summit 2013: Overview of and Future Outlook on the Global Games Market
Azure Gaming Summit 2013: Overview of and Future Outlook on the Global Games Market
Azure Gaming Summit 2013: Overview of and Future Outlook on the Global Games Market
Azure Gaming Summit 2013: Overview of and Future Outlook on the Global Games Market
Azure Gaming Summit 2013: Overview of and Future Outlook on the Global Games Market
Azure Gaming Summit 2013: Overview of and Future Outlook on the Global Games Market
Azure Gaming Summit 2013: Overview of and Future Outlook on the Global Games Market
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Azure Gaming Summit 2013: Overview of and Future Outlook on the Global Games Market

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Azure hosted to an exclusive Gaming Summit in London Heathrow on the 9th of April with authoritive panelists and speakers discussing all key trends. Peter Warman, CEO of Newzoo, provided an insightful keynote.
Read more at http://www.newzoo.com/news/azure-gaming-summit-on-april-9th-the-cloud-connecting-screens-trends-infographic/#fYIIxyMXha5xO5A9.99

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Transcript of "Azure Gaming Summit 2013: Overview of and Future Outlook on the Global Games Market"

  1. 1. London, 9 April 2013 www.windowsazure.comMicrosoft Windows AzureGaming SummitOverview of and Future Outlookon the Global Games MarketPeter Warman, CEO at Newzoo
  2. 2. What single thing do People and Games have in common?everything (and everyone) ends up in theCloud
  3. 3. Newzoo
  4. 4. Newzoo
  5. 5. Newzoo
  6. 6. Clients several key clients cannot be disclosed “We work with Newzoo because of their innovative insight of the entire gaming marketplace, including free-to-play, across all platforms” Corey Rosemond, Plantronics, Business Development Director – Gaming
  7. 7. Services US UK GER FR IT ES BE NL RU BR PL TR AUS CHN KOR TW JP
  8. 8. 35% of 2.7M Polish paying mobilegamers has a Nokia: 950,000 consumers
  9. 9. Wp.pl reaches 43% of 950,000 payingPolish mobile gamers thathave aNokia phone: 409,000 consumers.
  10. 10. Per Region2012
  11. 11. Per Segment2012
  12. 12. SpendAsian and othergrowth marketssurpassing Western“Mature” markets on In January 2013 Russians spend 50% more money on iPad games than Germanssmartphones andtablets. In February 2013 Japan surpassed the US in Google PlayStore spending. iPhone soon. In March 2013 China surpassed the UK in iOS game spending
  13. 13. CountryRankingsBased on spending on gamesper store in the full calender Korea United States United Statesmonth of March 2013. Japan Japan United Kingdom© Newzoo / Distimo United States China China United Kingdom United Kingdom Australia Germany Australia Canada Australia Canada Russia France France Germany Russia Germany France Canada Korea Japan Spain Taiwan Italy Netherlands www.newzoo.com/free/rankings
  14. 14. Market Segmentation
  15. 15. The Key Trends
  16. 16. The Cloud Connects
  17. 17. ServicesNew companiesset up to managegames as aservice on aglobal scalecurrently benefitmost from the(r)evolution.
  18. 18. ServicesHow to getgamers to spendmore time on myIP / game?.
  19. 19. Big publisherscathcing up….Real Racing 3 F2P enters at #14 globally
  20. 20. But still learning …. Sim City Launch Blows up in EAs Face
  21. 21. Ready for launch? Game launch and beta periods crucial to success
  22. 22. Candy Crush (YTD till March 21, for a “large” number of countries) Downloads Revenues
  23. 23. Two neighbouring countries with different profiles
  24. 24. to 30% YoY (US)SpreadAs consumers spreadtheir time and budget 29% 64% 71% 50%across double the Screensnumber of screens games ENTERTAINMENT COMPUTERneed to follow. SCREEN SCREEN MONEY PAYERS MONEY PAYERS>15 million more CONSUMERAmericans game 14% 37% 32% 7%on all screens FLOATING PERSONALthan one year ago SCREEN SCREEN 37% of all US Connectors 7% of all money(2013 vs 2012). paying gamers also 50% spent on games spend money on a YoY by US gamers Floating screen goes through the SOCIAL THE CLOUD THE REAL WORLD Personal screen NETWORKS
  25. 25. … It is all about a bloody cool game
  26. 26. London, 9 April 2013Microsoft Windows AzureGaming Summit THANX!Overview of and Future Outlookon the Global Games MarketPeter Warman, CEO at Newzoo, peter@newzoo.com
  27. 27. London, 9 April 2013Microsoft Windows AzureTech Briefings and LabsWindows Azure Gaming Technical BriefingsOne day technical briefings on the Windows Azure Platform are designed to help games companies explore the opportunities presented by Windows Azure as a rich,extensible, scalable, resilient and geo-replicated games platform. The briefings will help games companies understand the Windows Azure Platform and how great gamesand cloud based applications can exploit this powerful new platform.April 29, 2013 in HamburgApril 30, 2013 in ParisMay 1, 2013 in ReadingMay 3, 2013 in AmsterdamWindows Azure Games Acceleration Lab – May 21 & 22, 2013 / ReadingDesigned to help create highly-available, highly performing, scalable applications and services to cover a wide range of game scenarios. We are also particularly interestedin developers who are keen to exploit any of the following themes:-• Create highly-available, infinitely scalable, multi-tier, highly performing games and services using a rich Platform as a Service environment• Optimising game performance with machine scale out, extensible caching and CDN• Develop with a wide range of language and tools• Create real time and turn based multiplayer game support with SignalR, Windows Azure Service Bus, sockets, etc.• Analysing post game data and usage through Big Data and Hadoop/HDInsight• Manage cross device platform devices and social network authentication with Windows Azure Mobile Services• Stream and managing video with Windows Azure Media Services www.windowsazure.com
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