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Newzoo Keynote on Content marketing in a multi-screen world: consumers vs metrics [a]list summit

by on Jan 29, 2013

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Games are by far the most popular downloadable content on mobile devices, accounting for one in every three app downloads. Even more impressive is that games take two out of every three dollars spent ...

Games are by far the most popular downloadable content on mobile devices, accounting for one in every three app downloads. Even more impressive is that games take two out of every three dollars spent on tablets and smartphones. Game companies have been quick to jump on the opportunities afforded by these new screens, but are also facing new challenges.

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Newzoo Keynote on Content marketing in a multi-screen world: consumers vs metrics [a]list summit Newzoo Keynote on Content marketing in a multi-screen world: consumers vs metrics [a]list summit Presentation Transcript