Newzoo 2014 Subscriptions: Market Sizing & Profiling

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Our subscribers get access to a selection of countries and segments of choice giving them the possibility to cross-analyze over 200 topics per country. The Newzoo Data Explorer allows clients to …

Our subscribers get access to a selection of countries and segments of choice giving them the possibility to cross-analyze over 200 topics per country. The Newzoo Data Explorer allows clients to perform endless analysis themselves but custom analaysis support by Newzoo analysts is also included in the subscriptions. Key information on our flagship subscriptions and pricing of the most popular packages can be found in the document below. More possibilities and pricing are available in the subscriptions section. Feel free to contact us for a demo of the Newzoo Data Explorer using fresh research results.

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  • 1. www.newzoo.comwww.newzoo.com Newzoo Introduction Matching Your Priorities With Our Services © 2014 Newzoo June2014 Newzoo: Wybe Schutte | VP BusinessDevelopment GLOBAL COUNTRIES FRANCHISES CUSTOM
  • 2. www.newzoo.comwww.newzoo.com The Latest © 2014 Newzoo NEXT:
  • 3. www.newzoo.comwww.newzoo.com The Latest © 2014 Newzoo
  • 4. www.newzoo.comwww.newzoo.com Key Clients Newzoo assists in decision making on a strategic, product or marketing level. We provide global overview and deep local insights. Our data is based on a mix of financial analysis of company revenues, primary consumer research and transaction data. 80% of our clients are global headquarters. several key clients cannot be disclosed Who do we serve?
  • 5. www.newzoo.comwww.newzoo.com Newzoo Products & Services © 2014 Newzoo In-Depth Country Insights Global / Regional Revenues Benchmarking Franchises Custom Research Projects REGIONAL SCOPE MARKET SCOPE CLIENT INTERFACE SUBSCRIPTIONS/ANALYSISSUPPORT SUPPORT Global Global All Segments All Segments All Segments All Segments
  • 6. www.newzoo.comwww.newzoo.com Global / Regional Revenues Introduction © 2014 Newzoo June2014 Newzoo: Wybe Schutte | VP Business Development COUNTRIES FRANCHISES CUSTOM
  • 7. www.newzoo.comwww.newzoo.com© 2014 Newzoo Global Market Data CLIENT INTERFACE Global Games Market Report (PDF) Granular Data Add-ons (XLS) Quarterly updates (PDF & XLS) TYPICAL USE Strategy: Strategic Decision Making and realistic business plans Sizing: Size the market on gamers and revenues REGIONAL SCOPE Global Subregions 18 Key Countries DATA SCOPE Revenues & Gamers 2013-2017 All Segments SERVICES Unlimited #Users Analysis Support PR & Marketing Use PRICING Single Report €1,490 ($ 2,100) Year Service €4,900 ($ 6,700) MORE INFO: www.newzoo.com/global-games-serviceDATASETS GLOBAL REPORT (JUNE) QUARTERLY UPDATES SUB-REGIONS: NAM, W-EU, E-EU, MEA, LATAM, JP, CN, KOR, REST-ASIA, OCEANIA CUSTOMCOUNTRIESGLOBAL
  • 8. www.newzoo.comwww.newzoo.com Our clients use the Global Games Data for sizing the Global, Regional and Local markets and spot opportunities and trends using the forecasts and insights provided. With Quarterly updates our clients are always up-to- date. Our data is based on a mix of financial analysis of company revenues, primary consumer research and transaction data. several key clients cannot be disclosed Key Clients Using the Global Games Data
  • 9. www.newzoo.comwww.newzoo.com 2014 Global Games Market Report Includes projections 2013-2017 Data per region, country, segment and screen Featuring 18 key countries with additional insights global data & insights Key global trends Launched June 6th
  • 10. www.newzoo.comwww.newzoo.com Global Games Market Service 1. 2014 Global Games Market Report Essential 45-page reference report with 2013 to 2017 projections Global Games Market Report + Data Sets + Quarterly Updates The service combines our 2014 global games market report and granular 2013- 2017 datasets with 12 months of service including quarterly updates and custom analysis support. 1. 2014 Global Games Data Report (PDF) 2. Global Granular Data Set (XLS) 3. Quarterly Updates & Analysis Support Our global games market data model that powers our annual report and the add- on datasets is reviewed every quarter. The review is based on our own primary research, transactional app store data, public company performance and secondary research. Clients will receive a brief quarterly update on: 1. Key trends and changes influencing the global games market 2. Changes in gamer and revenue projections if needed based on our quarterly review At no additional costs, clients can also request assistance in performing custom analysis based on the data in the report and the granular data add-ons. Price € 4,900 / $ 6,700 MORE INFO AT www.newzoo.com/globalreport www.newzoo.com 2. Global Granular Data Set Granular data set with forecast per region, sub region and top 100 countries 3. Quarterly Updates Key trends and changes influencing the global games market
  • 11. www.newzoo.comwww.newzoo.com Global Games Market Service MORE INFO AT www.newzoo.com/globalreport www.newzoo.com Global Revenues & Gamer Numbers 1. Forecasts per region: 2013 – 2017 2. Top 100 Country revenues 3. Granular data set 4. PDF Report
  • 12. www.newzoo.comwww.newzoo.comwww.newzoo.com Public growth KPIs, e.g. online population Financial results public and non- public companies Transactional data, e.g. mobile games (Distimo) Third party research and Newzoo global analysis Combining Data in the Global Model 5 yrs of primary research in 18 countries, representing 87% of the global market A continuous research effort and service to our annual subscribers An annual report covering the global market
  • 13. www.newzoo.comwww.newzoo.com© 2014 Newzoo Global Market Data CLIENT INTERFACE Global Games Market Report (PDF) Granular Data Set (XLS) Quarterly updates (PDF & XLS) TYPICAL USE Strategy: Strategic Decision Making and realistic business plans Sizing: Size the market on gamers and revenues REGIONAL SCOPE Global Subregions 18 Key Countries DATA SCOPE Revenues & Gamers 2013-2017 All Segments SERVICES Unlimited #Users Analysis Support PR & Marketing Use PRICING Single Report €1,490 ($ 2,100) Year Service €4,900 ($ 6,700) MORE INFO: www.newzoo.com/global-games-serviceDATASETS GLOBAL REPORT (JUNE) QUARTERLY UPDATES SUB-REGIONS: NAM, W-EU, E-EU, MEA, LATAM, JP, CN, KOR, REST-ASIA, OCEANIA CUSTOMCOUNTRIESGLOBAL
  • 14. www.newzoo.comwww.newzoo.com In-Depth Country Insights © 2014 Newzoo GLOBAL FRANCHISES CUSTOM Introduction June2014 Newzoo: Wybe Schutte | VP Business Development
  • 15. www.newzoo.comwww.newzoo.com© 2014 Newzoo RU PL BR AUS In-depth Country Insights US TR CN KOR VN JP CAN CLIENT INTERFACE Online Analysis Tool, Newzoo Data Explorer Custom Analysis Support by Newzoo Staff TYPICAL USE Strategy: Sizing Opportunities, Benchmarking Countries Marketing: Profiling Players, Zooming in on Spenders Product Development: Genre Preferences, Business Models REGIONAL SCOPE 18 Countries Other at request UK GER FR BE NL IT ES DATA SCOPE 200+ Variables Nation-wide All Segments All Business Models SERVICES Unlimited #Users Analysis Support PR & Marketing Use Feedback on Topics PRICING 12 Months Access & Support 1 Country €4,000 ($5,500) 8 Countries €18,000 ($24,900) 18 Countries €39,500 ($54,600) MORE INFO: www.newzoo.com/country-insights CUSTOMCOUNTRIESGLOBAL
  • 16. www.newzoo.comwww.newzoo.com eSports interest and participation: e.g. video, competitions, events, franchises In-depth media behavior across screens: e.g. music & video streaming, ebooks, on-demand & pay TV Social / Chat applications: e.g. Instagram, Twitter, Vine, Pinterest, Snapchat, Whatsapp, Kakao Subscriptions: e.g. Xbox Live Gold, PlayStation Plus, Steam, Spotify, Netflix, HBO Global payment brands: e.g. Visa, MasterCard, PayPal, PaySafe Card Hardware peripheral brands: e.g. Plantronics, Razer, Kingston, Roccat, Madcatz, Steel series Hardware peripheral outlets: e.g. e-tail versus retail, store brands Headsets: e.g. use, buying intention, desired features, brand, budget, e-tail vs retail, platform Source to discover new games: e.g. friends or family, magazines, rankings in app store Customer journey: e.g. reason to start playing games, start spending, reasons to stop Plus 200 “regular” variables: www.newzoo.com/topic-list Key New Primary Research Topics
  • 17. www.newzoo.comwww.newzoo.com Topics to (cross-)analyze (I) www.newzoo.com Demographics Base: Total online population aged 10-65  Gender  Age  Education*  Income  Work situation  Home situation  Hobbies and general interests  Age oldest child Media, Retail & Technology Base: Total online population • Media usage (print, radio, TV, social networks, internet) • Social network or chat apps preference* • Mobile phone brand • Mobile phone provider* • Tablet brands: e.g. iPad, Kindle Fire, Galaxy Tab, Windows: Microsoft Surface RT/Pro tablet • Internet / TV provider* • Preferred TV channels* • Preferred generic websites* • Preferred retail chains* • General use of prepaid cards / gift vouchers / promotional codes Game behaviour Base: Total online population / gamers  Total number of (non-)gamers  Players per market segment:  Casual game websites/Social networks: e.g. Pogo, MiniClip, King.com, Yahoo, Facebook  Mobile devices: smartphones and tablets  MMO games: F2P/P2P  Consoles: including Vita and DS  PC/Mac: downloaded or boxed  Play frequency per marketsegment  Time spent playing per market segment  Genre preferences per market segment  Gamers segmentation  Own a headset (corded vs. wireless)  Share of time using headset while gaming  Playing games on TV without a console Game spending Base: All gamers  Paying players per market segment  Business model preference per market segment (Casual/Social, Mobile, MMO)  Preferred payment method per market segment (Casual/Social, Mobile) MMO-specific Base: MMO gamers  Free-to-play (F2P) versus Pay-to-Play (P2P)  In-game spending in F2P / P2P  Preferred MMO type: e.g. RTS, RPG, Shooter, Sports, Battle Arena, Resource/Casual  Populair MMO franchises played (see list in box) MMO Franchises  World of Warcraft  League of Legends  Eve Online  Star Wars the Old Republic (SWTOR)  Lord of the Rings Online (LOTRO)  Runescape  World of Tanks  Dungeons & Dragons  Lineage  Darkfall  Allods Online  DC Universe Online  DotA 2  Guild Wars  Rift  EverQuest  Dofus  Final Fantasy  WolfTeam  CrossFire Social Network/Casual Game Site Franchises  FarmVille  CityVille  Diamond Dash  Candy Crush Saga  Words with Friends  Zynga Poker: Texas HoldEm Poker  Dragon City  Bubble Witch Saga  Pet Rescue Saga  Draw Something  Bejeweled Blitz  War Commander  Criminal Case  Farm Heroes Saga  Papa Pear Saga  8 Ball Pool  Top Eleven  Pepper Panic Saga  Tetris Battle/Blitz  Monster Legends  Jelly Splash  Angry Birds (any game)  Megapolis  Big Fish Casino – FREE slots SIZE AND PROFILE SPECIFIC FRANCHISES IN TERMS OF ITS PLAYERS * Country-specific topics
  • 18. www.newzoo.comwww.newzoo.comwww.newzoo.com Social/Casual-specific Base: All online casual or social gamers  Preferred online game destinations (social networks, Casual game sites)*  Social franchises played (see list in box) Mobile-specific Base: All tablet and (smart)phone gamers  Mobile device used to play: e.g. tablet, smartphone, iPod  Share of spending on multiple devices  Popularity of mobile browser games  Popularity of pre-installed games  Popularity of download / app store games  Download source for mobile games  App stores used  Mobile franchises played (see list in box) PC/Mac and Console-specific Base: All PC/Mac and/or Console gamers  Boxed vs. Downloaded PC/Mac games  Console used & owned  Console franchises played + own or play (see list in box)  Download source PC/Mac games: e.g. Steam, Origin, Filesharing  Share of pre-owned in total spending  Share of digital downloads in total spending  Importance of game extensions as buying reason  Source console or pc/mac boxed games New topics in 2014  Share of time spent reading/listening music/watching TV – allocated to various activities  Device used reading digital books, magazines, news(papers) & blogs  Device used listening broadcast radio vs. music stored on a device vs. music streamed over internet  Device used watching broadcast TV vs. demand films or TV programs vs. online video vs. live video streams  Type of mobile games played (Intense graphic, Casual, other)  Active use of PC/Apple Mac laptop vs. desktop to play PC games  Share of money spend on games paid via prepaid card  Brand considered when buying a new headset  Budget for new headset  Most important features when buying a new headset  Gaming platform headset is/will be used for  Ownership accessory or gaming peripheral of various brands  Source accessory or gaming peripheral  Subscription: Xbox Live Gold, PlayStation Network, PlayStation Plus, Steam Subscription Plan, Spotify, Netflix, HBO  Payment provider per market segment (Casual/Social, MMOs, PC/Mac)  Source to discover new games  Main reason to start playing games  Main reason to start paying for games  Main reason to stop playing games  eSports awareness and involvement  General gaming statement: Eat or drink while playing video games  General gaming statement: Make use of gamer community services  General gaming statement: View add or participated in brand- sponsored promotions to unlock content or advance  General gaming statement: View video game content Mobile Franchises  FarmVille  CityVille  Diamond Dash  Candy Crush Saga  Words with Friends  Zynga Poker: Texas HoldEm Poker  Dragon City  Bubble Witch Saga  Pet Rescue Saga  Draw Something  Bejeweled Blitz  Farm Heroes Saga  Papa Pear Saga  8 Ball Pool  Top Eleven  Tetris Battle/Blitz  Monster Legends  Jelly Splash  Angry Birds (any game)  Clash of Clans  Hay Day  The Simpsons: Tapped Out  Kingdoms of Camelot:  FIFA  Minecraft – Pocket Edition  The Hobbit: Kingdoms of Middle Earth  Puzzle & Dragons  Plants vs. Zombies 2  Real Racing 3  Megapolis  Game of War – Fire Age  Big Fish Casino – FREE slots  Infinity Blade PC/Mac/Console Franchises  Need for Speed  Battlefield  Sims  Medal of Honor  Dragon Age  Far Cry  Mario (any game)  SimCity  Assassins Creed  Just Dance  Call of Duty  Mass Effect  Pro Evolution Soccer  Gran Turismo (GT)  Forza Motorsport  Crysis  Grand Theft Auto (GTA)  Halo  Bioshock  NHL  Madden NFL  Magic the Gathering  Destiny  The Witcher  Bioshock  Watch_Dogs  Batham: Arkham  The Elder Scrolls SIZE AND PROFILE SPECIFIC FRANCHISES IN TERMS OF ITS PLAYERS * Country-specific topics Topics to (cross-)analyze (II)
  • 19. www.newzoo.comwww.newzoo.com Market Sizing & Profiling Data Endless Analysis We provide access to all primary research results through our Newzoo Data Explorer. Clients can analyze over 200 variables (see next two slides) in endless combinations, comparing 18 countries and all market segments and business models. Results are directly shown (as absolute and relative numbers) in graphs and tables that can be exported to powerpoint and excel. US UK GER FR IT ES BE NL RU BR PL TR AUS CHN KOR VN JP www.newzoo.com CAN MORE INFO www.newzoo.com/subscriptions
  • 20. www.newzoo.comwww.newzoo.com Typical Examples from the Explorer www.newzoo.com Franchises: size markets, profile players, franchise/screen overlap Payment methods: maximize ROI, effective localization Cross-media behaviour: efficient marketing, targeting payers Demographics: who are your gamers? What sets paying players apart,
  • 21. www.newzoo.comwww.newzoo.com© 2014 Newzoo RU PL BR AUS In-depth Country Insights US TR CN KOR VN JP CAN CLIENT INTERFACE Online Analysis Tool, Newzoo Data Explorer Custom Analysis Support by Newzoo Staff TYPICAL USE Strategy: Sizing Opportunities, Benchmarking Countries Marketing: Profiling Players, Zooming in on Spenders Product Development: Genre Preferences, Business Models REGIONAL SCOPE 18 Countries Other at request UK GER FR BE NL IT ES DATA SCOPE 200+ Variables Nation-wide All Segments All Business Models SERVICES Unlimited #Users Analysis Support PR & Marketing Use Feedback on Topics PRICING 12 Months Access & Support 1 Country €4,000 ($5,500) 8 Countries €18,000 ($24,900) 18 Countries €39,500 ($54,600) MORE INFO: www.newzoo.com/country-insights CUSTOMCOUNTRIESGLOBAL
  • 22. www.newzoo.comwww.newzoo.com Franchise Data © 2014 Newzoo GLOBAL COUNTRIES CUSTOM Introduction June2014 Newzoo: Wybe Schutte | VP Business Development
  • 23. www.newzoo.comwww.newzoo.com BE NL © 2014 Newzoo PL Game Franchise DataCUSTOMCOUNTRIESGLOBAL US TR CN KOR VN JP TYPICAL USE Profiling: Franchise Gamers Profiles Marketing: Zooming in on Spenders and platforms Quality Development: Experience of the Franchises REGIONAL SCOPE In-Depth: US, UK, GER, FR High-Level: 12 countries UK GER FR DATA SCOPE 100 Franchises 100 Variables Nation-wide All Segments SERVICES Unlimited #Users Analysis Support PR & Marketing Use PRICING Price per Franchises per year 10 - 29 Franchises €1,100 ($1,500) 30 – 49 Franchises € 900 ($1,200) 50 – 99 Franchises € 750 ($1,000) All 100 Franchises € 600 ($ 800) MORE INFO: www.newzoo.com/franchises DEEP DIVE EXTRA: BROAD WAVE CLIENT INTERFACE Data set, Online Analysis Tool, Newzoo Data Explorer Custom Analysis Support by Newzoo Staff
  • 24. www.newzoo.comwww.newzoo.com Introduction www.newzoo.com Newzoo’s franchise profile service offers continuous insight into the popularity of 100 key global game franchises and the gamers that play them. It also assists in understanding the success factors behind each individual franchise. Our approach differs from other suppliers on the following points: Topics and franchises alligned to the ever-changing market in terms of screens, genres and business models. Deep dives into key markets in combination with annual updates across a wider range of countries reflecting the globalization of the games market. Data presented in easy-to-understand franchise dashboards as well as available in raw format (Excel) to perform additional custom analysis. Subscriptions include 12 months of custom analysis support by Newzoo data analysts.
  • 25. www.newzoo.comwww.newzoo.com Franchises 1. Age of Empires 2. Angry Birds 3. Assassin´s Creed 4. Batman (not Lego) 5. Battlefield 6. Battlefield Heroes 7. BioShock 8. Borderlands 9. Call of Duty 10. Candy Crush Saga 11. CityVille 12. Civilization 13. Clash of Clans 14. Crysis 15. Dance Central 16. Dark Souls 17. Dead Space 18. Deus Ex 19. Devil May Cry 20. Diablo 21. Dishonored 22. Disney Infinity 23. DOTA 2 24. Dragon Quest 25. Fable 26. Fallout 27. Far Cry 28. Farmville 29. FIFA 30. Final Fantasy 31. Flight Simulator 32. Football Manager 33. Forza Motorsport 34. Game of War – Fire Age 35. Gears of War 36. God of War 37. Gran Turismo 38. Grand Theft Auto 39. Guild Wars 40. Halo 41. Infamous 42. Infinity Blade 43. Just Dance 44. Killzone 45. Kinect Sports 46. Kinect Zumba 47. Kinectimals 48. Kingdom Hearts 49. Lara Croft – Tomb Raider 50. League of Legends 51. Lego Franchise 52. LittleBigPlanet 53. Madden NFL 54. Mario Kart 55. Mario Party 56. Mass Effect 57. Max Payne 58. Medal of Honor 59. Minecraft 60. Monster Hunter 61. NBA2K 62. Need for Speed (not NFS World) 63. NHL 64. Peggle 65. Persona 66. Planetside 67. Plants vs. Zombies 68. Pokemon 69. Pro Evolution Soccer 70. Ratchet & Clank 71. Raving Rabbids 72. Rayman 73. Red Dead Redemption 74. Resident Evil 75. Saints Row 76. Sim City 77. Skylanders 78. Skyrim 79. Sonic 80. Star Wars (not Lego) 81. Star Wars the Old Republic 82. StarCraft 83. State of Decay 84. Street Fighter 85. Super Mario (Galaxy) 86. Super Mario Bros 87. Team Fortress 88. The Last of Us 89. The Settlers 90. The Simpsons: Tapped Out 91. The Sims 92. Total War 93. UFC 94. Uncharted 95. Warface 96. Warframe 97. Wii Sports 98. World of Tanks 99. World of Warcraft 100.Zelda www.newzoo.com
  • 26. www.newzoo.comwww.newzoo.com BE NL © 2014 Newzoo PL Game Franchise DataCUSTOMCOUNTRIESGLOBAL US TR CN KOR VN JP TYPICAL USE Profiling: Franchise Gamers Profiles Marketing: Zooming in on Spenders and platforms Quality Development: Experience of the Franchises REGIONAL SCOPE In-Depth: US, UK, GER, FR High-Level: 12 countries UK GER FR DATA SCOPE 100 Franchises 100 Variables Nation-wide All Segments SERVICES Unlimited #Users Analysis Support PR & Marketing Use PRICING Price per Franchises per year 10 - 29 Franchises €1,100 ($1,500) 30 – 49 Franchises € 900 ($1,200) 50 – 99 Franchises € 750 ($1,000) All 100 Franchises € 600 ($ 800) MORE INFO: www.newzoo.com/franchises DEEP DIVE EXTRA: BROAD WAVE CLIENT INTERFACE Data set, Online Analysis Tool, Newzoo Data Explorer Custom Analysis Support by Newzoo Staff
  • 27. www.newzoo.comwww.newzoo.com Custom Research Projects Introduction © 2014 Newzoo April2014 Newzoo: Peter Warman | CEO Wybe Schutte | Manager New Business GLOBAL COUNTRIES CUSTOM
  • 28. www.newzoo.comwww.newzoo.com© 2014 Newzoo Custom Research Projects US CAN CLIENT INTERFACE Online Analysis Tool, Newzoo Data Explorer TYPICAL USE Strategy: Sizing Opportunities, Benchmarking Countries Marketing: Motivation of Players, Spending Behavious Product Development: Functionalities, Business Models REGIONAL SCOPE Global Qualitative: US, EU UK GER FR BE NL IT ES DATA SCOPE Custom Variables Nation-wide Focus groups All Segments SERVICES Quantitative Qualitative PRICING At request At request MORE INFO: www.newzoo.com/country-insights CUSTOMCOUNTRIESGLOBAL
  • 29. www.newzoo.comwww.newzoo.com Quantitative Custom Research © 2014 Newzoo Newzoo offers quantitative custom research through online and/or mobile surveying of consumers in practically any country in the world. Research results are not only delivered as relative data but also in absolute number of people, based on our nation-wide research in eighteen key countries and global census data. In this way we do not only profile behavior but also size the results and opportunities. Clients benefit from Our expertise being a games market specialist. A strict requirement in our ever-changing market, especially when defining objectives, setting up surveys and interpreting results. The ability to benchmark results with our syndicated primary research, putting results in perspective. Our best-of-breed partner network, required for survey programming, translation & respondent sampling. Our unique ability to present results in an understandable, attractive and actionable manner. The possibility to cross-analyze all results endlessly using our online tool, the Newzoo Data Explorer. The competitive prices we have negotiated with partners based on our continuous research effort. Our speed of service valued highly by our clients.
  • 30. www.newzoo.comwww.newzoo.com Quantitative Custom Research © 2014 Newzoo Every custom research project is different in scope; in terms of research objectives as well as our involvement in the various steps of the process. To provide a competitive quote and planning we will need to know the objective, target group, geographical focus and the desired end deliverable. In brief, the following key factors determine budget and planning: Target Group; e.g. online population aged 15-50, MMO gamers. Number of Respondents; also determined by selectiveness of target group Geographical Focus; localization and pricing of field work can differ per country Number of Topics; this influences programming, localization and field work effort Type of Reporting; e.g. custom reports, availability in the Newzoo Data Explorer Additional Analysis; e.g. comparison with Newzoo research and data Newzoo Responsibility; e.g. setting up complete survey based on objectives
  • 31. www.newzoo.comwww.newzoo.com Quantitative Custom Research © 2014 Newzoo From start to end, quantitative custom research projects will generally have a duration between 3 and 12 weeks depending on the scope as mentioned above. Each project will typically go through the following phases Kick-off Call / Meeting Survey Set Up Survey Localization, Programming and Testing Field Work and Respondent Quality Assurance Data Collection, Processing and Validation Report Development / Newzoo Data Explorer Import Delivery Report & Presentation / Direct Data Access
  • 32. www.newzoo.comwww.newzoo.com Qualitative Custom Research © 2014 Newzoo Together with its partners, Newzoo offers qualitative custom research solutions delivering insights that can be difficult to gather through quantitative research. The research project can involve in-person interviews or game testing on location as well as online research. Typically, this research approach is used for game (concept) testing and understanding personal motivations of gamers. Depending on your objectives and desired end deliverables, we will work together with one or both of our our specialist research partners Insights Meta and VG Market. Clients benefit from Our and our partners’ expertise of being a games market specialist. A strict requirement in our ever-changing market, especially when defining objectives, setting up surveys and interpreting results. The ability to benchmark results with our syndicated primary research, putting results in perspective. The fact that game-specific results can be benchmarked against a normative database of competitive mobile, social, PC or console titles. The extensive experience of our qualitative research partners who have worked the majority of game publishers and developers. Crucial for prioritizing and interpretation of results. The direct availability of any type of gamer from a unique invitation-only database that is continuously screened and updated. Our unique ability to present results in an understandable, attractive and actionable manner. Competitive pricing maintaining a high quality standard. Our speed of service valued highly by our clients. Newzoo Qualitative Research Partners
  • 33. www.newzoo.comwww.newzoo.com Qualitative Custom Research © 2014 Newzoo Every custom research project is different in scope; in terms of research objectives as well as the desired execution of and reporting on the research . To provide a competitive quote and planning we will need to know the objective, target group, geographical focus and the desired end deliverable. In-person research can be set-up at our clients’ location or in-house in our facilities. In brief, the following key factors determine budget and planning: Number of Respondents; in general n=30-200 respondents for in-person research Research Approach; e.g. interviews versus game testing Target Group; e.g. Male 18-34 playing PS3/PS4 or Xbox360/Xbox One, no industry affiliation Number of Games; e.g. in-depth feedback on single game versus comparison of five competing games Sensitivity of Materials; e.g. testing of highly-confidential material can only be done on client location Number of Topics; obviously the extent of topics to be researched influences time and budget Type of Reporting; e.g. level of interpretation by experts, highly designed reports / infographics Newzoo Qualitative Research Partners
  • 34. www.newzoo.comwww.newzoo.com Qualitative Custom Research © 2014 Newzoo From start to end, qualitative custom research projects will generally have a duration between 3 and 7 weeks depending on the scope as mentioned above. Each project will typically go through the following phases: Kick-off Call / Meeting Research Set-Up Planning & Recruiting Execution On Location / Online Data Collection, Processing and Interpretation Report Development Delivery Report & Presentation Newzoo Qualitative Research Partners
  • 35. www.newzoo.comwww.newzoo.com© 2014 Newzoo Custom Research Projects US CAN CLIENT INTERFACE Online Analysis Tool, Newzoo Data Explorer TYPICAL USE Strategy: Sizing Opportunities, Benchmarking Countries Marketing: Motivation of Players, Spending Behavious Product Development: Functionalities, Business Models REGIONAL SCOPE Global Qualitative: US, EU UK GER FR BE NL IT ES DATA SCOPE Custom Variables Nation-wide Focus groups All Segments SERVICES Quantitative Qualitative PRICING At request At request MORE INFO: www.newzoo.com/country-insights CUSTOMCOUNTRIESGLOBAL