• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Global Monetization of Games: Emerging Markets as Drivers of Growth
 

Global Monetization of Games: Emerging Markets as Drivers of Growth

on

  • 7,917 views

Newzoo's CEO Peter Warman gave a key note at the Games Monetization Europe Summit in London. The presentation is entitled "Global Monetization of Games: Emerging Markets as Drivers of Growth".

Newzoo's CEO Peter Warman gave a key note at the Games Monetization Europe Summit in London. The presentation is entitled "Global Monetization of Games: Emerging Markets as Drivers of Growth".

Statistics

Views

Total Views
7,917
Views on SlideShare
3,757
Embed Views
4,160

Actions

Likes
14
Downloads
176
Comments
0

7 Embeds 4,160

http://www.newzoo.com 4118
https://twitter.com 19
http://elbarvudo.blogspot.com.es 15
http://translate.googleusercontent.com 3
http://elbarvudo.blogspot.com 2
http://webcache.googleusercontent.com 2
https://m.facebook.com&_=1386002353957 HTTP 1
More...

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Global Monetization of Games: Emerging Markets as Drivers of Growth Global Monetization of Games: Emerging Markets as Drivers of Growth Presentation Transcript

    • www.newzoo.comwww.newzoo.comPeter WarmanCEO at NewzooLondon, 14 May 2013© 2013 Newzoo
    • www.newzoo.comPeter WarmanCEO at NewzooLondon, 14 May 2013www.newzoo.com© 2013 Newzoo
    • Newzoo, Focused & Forward LookingClients“We work with Newzoo because of their innovative insight of the entiregaming marketplace, including free-to-play, across all platforms”Corey Rosemond, Plantronics, Business Development Director – Gamingseveral key clients cannot be disclosedwww.newzoo.com
    • Additional ServicesCommunication &ConsultancyEnsuring outsiders maximize potential.www.newzoo.com
    • Core BusinessSubscription-based onlineaccess to data. 80% do ityourself, 20% customanalysis. Entry level staticPDF reports.US UK GER FR IT ES BE NL RU BR PL TR AUS CHN KOR TW JPNEW:Mobile Games DataReport: €749,-Global Games MarketReport: €1,490,-Newzoo, Global Picture, Local Insightswww.newzoo.comAnnualsubscriptions at€4k per country
    • Exploring | Franchise Popularitywww.newzoo.com26% of 6.0M Polish MMOGamers play World ofTanks: 1.6M People.Graph exported directly from the Newzoo Data Explorer | Data of March 2013
    • Exploring | Marketing Channelswww.newzoo.com14% of 4.8M British F2P MMO Gamers thatspend money on F2P MMOs, like Shootersand play on game websites, frequently visitGames.co.uk: 670,000 BritsGraph exported directly from the Newzoo Data Explorer | Data of March 2013
    • www.newzoo.com43% is Maleaged 21 to 3525% is Femaleaged 21 to 35Graph exported directly from the Newzoo Data Explorer | Data of March 2013Clash of Clans vs Candy Crush | Age/Gender
    • www.newzoo.comClash of Clans vs Candy Crush | Core, Casual, Mid-Core Gamers42% of Clash of Clansplayers considerthemselves “Core gamers”45% of Candy Crush playersconsider themselves “Casualgamers”Graph exported directly from the Newzoo Data Explorer | Data of March 2013
    • www.newzoo.comClash of Clans vs Candy Crush | Use of General Web Destinations67% of US Candy Crush playersfrequently visits Amazon.com(vs 58% for CoC players)Graph exported directly from the Newzoo Data Explorer | Data of March 201332% of US Clash of Clans playersfrequently visits ESPN.com(vs 17% for CC players)
    • Mobile Downloads vs RevenuesCandy Crush (YTD till March 21, for a “large” number of countries)Downloads Revenueswww.newzoo.com
    • Local differences can be hugeTwo neighbouring EU countries with different profileswww.newzoo.com
    • www.newzoo.comwww.newzoo.com© 2013 Newzoo
    • The Global Games Market | 2013EPer RegionBased on financialcompany data, primaryconsumer research andactual transactions.www.newzoo.comSource:2013 Global GamesMarket ReportOut June 6 (€1,490)Webinars on 4 & 5 Junewww.globalgamesmarket.com
    • The Global Games Market | 2013EPer SegmentBased on financialcompany data, primaryconsumer research andactual transactions.www.newzoo.comSource:2013 Global GamesMarket ReportOut June 6 (€1,490)Webinars on 4 & 5 Junewww.globalgamesmarket.com
    • www.newzoo.comwww.newzoo.com© 2013 Newzoo
    • traditional newENTERTAINMENTSCREENCOMPUTERSCREENFLOATINGSCREENPERSONALSCREENMMO’S MOBILECONSOLEPC/MACSOCIAL/CASUALCONSUMER CONSUMER1. Screen Segmentation, No JargonFuture proofTo understand the changesin the games market andidentify future growthopportunities, monitoringonly revenues and usingtraditional segmentationdoes not suffice. Too muchjargon. Too tech-driven.www.newzoo.comNewzoo Screen Segmentation ModelTM
    • The Global Games Market | 2013EPer ScreenBased on financialcompany data, primaryconsumer research andactual transactions.www.newzoo.comSource:2013 Global GamesMarket ReportOut June 6 (€1,490)Webinars on 4 & 5 Junewww.globalgamesmarket.com
    • ENTERTAINMENTSCREENCOMPUTERSCREENFLOATINGSCREENPERSONALSCREENCONSUMERScreensConnectorsSOCIALNETWORKSTHECLOUDTHE REALWORLDPLAYERS MONEYTIME PAYERSGrowth KPIs© Newzoo2. Growth KPIs, More than Moneywww.newzoo.com
    • Growth KPIs, UK 2013, YoYwww.newzoo.comENTERTAINMENTSCREENCOMPUTERSCREENFLOATINGSCREENPERSONALSCREENCONSUMERScreens© NewzooPLAYERSPAYERSPLAYERS PAYERS PLAYERS PAYERS34.7M 21.3M+3% YoY +0% YoYALL SCREENS9.5M / 27%+8%24.6M / 74% 30.8M / 89%13.5M / 39% 25.6M / 74%63%63%49%40%PUBLIC VERSIONLIMITED DATAPUBLIC VERSIONLIMITED DATAPUBLIC VERSIONLIMITED DATAPUBLIC VERSIONLIMITED DATA
    • www.newzoo.com
    • 1234567891011121314151617181920United StatesJapanChinaUnited KingdomAustraliaCanadaFranceGermanyKoreaTaiwanItalySwitzerlandRussiaSingaporeSwedenHong KongBrazilNetherlandsSpainThailandRANK COUNTRY TOP GAMEUnited StatesUnited KingdomChinaAustraliaCanadaRussiaGermanyFranceJapanItalyNetherlandsKoreaBrazilMexicoSwitzerlandSpainTaiwanNorwayDenmarkSwedenCOUNTRY TOP GAMEKoreaJapanUnited StatesUnited KingdomGermanyAustraliaFranceRussiaCanadaSpainSingaporeHong KongItalyBrazilSwedenNorwayThailandSwitzerlandNetherlandsDenmarkCOUNTRY TOP GAMEiPhoneAppStoreiPadAppStoreGoogle PlayStorethese rankings are published monthly on www.newzoo.com/free/rankingsTop Countries per AppStore| Marchwww.newzoo.comEmerging?E.g. Russia is not anEmerging market but anexplosive growth marketsurpassing Germany iniPad game spending.
    • 1. Room for Growth | 2013Ewww.newzoo.com32.4% 23.2%16.3% of all people73.5% of moneySource: 2013 Global Games Market Reportwww.globalgamesmarket.comOnline Population>20% growth YoYPUBLIC VERSIONLIMITED DATAPUBLIC VERSIONLIMITED DATAPUBLIC VERSIONLIMITED DATA
    • 2. Accelerating Growth | 2013EGlobal GDPCountries with the lowestshare in the gamesmarket have the highestgrowth in onlinepopulation as well as inGDP.www.newzoo.comSource: 2013 Global Games Market Reportwww.globalgamesmarket.com
    • www.newzoo.comwww.newzoo.com© 2013 Newzoo
    • >38% of Console Gamers never spendwww.newzoo.com26% of 13.8M British MMO Gamersspends €5 or more per month. 41% of25.6M Console Gamers. 9% of 27.7MMobile Gamers
    • www.newzoo.comConversion is key, Payment MethodsSource: GlobalCollect Whitepaper: The Shifting Video Games Landscape
    • www.newzoo.comChanging to Services can be EvilForces of Changewww.newzoo.com© 2013 Newzoo
    • Organisational ImpactGames as a ServiceNew competences required and …what is the role of the publisher?• Creative led-design team• Art and production pipelines• Client-side Engineering• Production management• Quality AssuranceTraditional studiofundamentalsUser Acquisition, Distribution, CommunityLive Ops  Content build, Monitoring, Deployment, Cloud MngmtBig Data, Business Intelligence, Product StrategyGaaS Technology  Scalability, Security, Efficiency, Content ManagementNew competencesrequired to runGaaSwww.newzoo.comSource: Keynote Dave Bailey, Mediatonic at 2013 Azure Gaming Summit
    • Organisational ChangeIs the key challenge of today GameMonetisationEurope
    • Responsibilities 3 yrs agoUser-dataProduct StrategyUser AcquisitionDistributionCreativePost Launch (DLC)BuildLocalisationCommunityIP/LegalContentDeveloper PublisherFundingPlatformwww.newzoo.comQASource: Keynote Dave Bailey, Mediatonic at 2013 Azure Gaming Summit
    • Responsibilities NowUser-dataProduct StrategyUser AcquisitionDistributionCreativePost Launch (DLC)BuildLocalisationCommunityIP/LegalContentDeveloper PublisherFundingPlatformwww.newzoo.comRetentionAnalyticsDevopsQASource: Keynote Dave Bailey, Mediatonic at 2013 Azure Gaming Summit
    • Understand & Size ChangeAnd you will own an Island GameMonetisationEurope
    • www.newzoo.comwww.newzoo.comPeter Warman, peter@newzoo.comCEO at NewzooLondon, 14 May 2013© 2013 Newzoo