0
www.newzoo.comwww.newzoo.comPeter WarmanCEO at NewzooLondon, 14 May 2013© 2013 Newzoo
www.newzoo.comPeter WarmanCEO at NewzooLondon, 14 May 2013www.newzoo.com© 2013 Newzoo
Newzoo, Focused & Forward LookingClients“We work with Newzoo because of their innovative insight of the entiregaming marke...
Additional ServicesCommunication &ConsultancyEnsuring outsiders maximize potential.www.newzoo.com
Core BusinessSubscription-based onlineaccess to data. 80% do ityourself, 20% customanalysis. Entry level staticPDF reports...
Exploring | Franchise Popularitywww.newzoo.com26% of 6.0M Polish MMOGamers play World ofTanks: 1.6M People.Graph exported ...
Exploring | Marketing Channelswww.newzoo.com14% of 4.8M British F2P MMO Gamers thatspend money on F2P MMOs, like Shootersa...
www.newzoo.com43% is Maleaged 21 to 3525% is Femaleaged 21 to 35Graph exported directly from the Newzoo Data Explorer | Da...
www.newzoo.comClash of Clans vs Candy Crush | Core, Casual, Mid-Core Gamers42% of Clash of Clansplayers considerthemselves...
www.newzoo.comClash of Clans vs Candy Crush | Use of General Web Destinations67% of US Candy Crush playersfrequently visit...
Mobile Downloads vs RevenuesCandy Crush (YTD till March 21, for a “large” number of countries)Downloads Revenueswww.newzoo...
Local differences can be hugeTwo neighbouring EU countries with different profileswww.newzoo.com
www.newzoo.comwww.newzoo.com© 2013 Newzoo
The Global Games Market | 2013EPer RegionBased on financialcompany data, primaryconsumer research andactual transactions.w...
The Global Games Market | 2013EPer SegmentBased on financialcompany data, primaryconsumer research andactual transactions....
www.newzoo.comwww.newzoo.com© 2013 Newzoo
traditional newENTERTAINMENTSCREENCOMPUTERSCREENFLOATINGSCREENPERSONALSCREENMMO’S MOBILECONSOLEPC/MACSOCIAL/CASUALCONSUMER...
The Global Games Market | 2013EPer ScreenBased on financialcompany data, primaryconsumer research andactual transactions.w...
ENTERTAINMENTSCREENCOMPUTERSCREENFLOATINGSCREENPERSONALSCREENCONSUMERScreensConnectorsSOCIALNETWORKSTHECLOUDTHE REALWORLDP...
Growth KPIs, UK 2013, YoYwww.newzoo.comENTERTAINMENTSCREENCOMPUTERSCREENFLOATINGSCREENPERSONALSCREENCONSUMERScreens© Newzo...
www.newzoo.com
1234567891011121314151617181920United StatesJapanChinaUnited KingdomAustraliaCanadaFranceGermanyKoreaTaiwanItalySwitzerlan...
1. Room for Growth | 2013Ewww.newzoo.com32.4% 23.2%16.3% of all people73.5% of moneySource: 2013 Global Games Market Repor...
2. Accelerating Growth | 2013EGlobal GDPCountries with the lowestshare in the gamesmarket have the highestgrowth in online...
www.newzoo.comwww.newzoo.com© 2013 Newzoo
>38% of Console Gamers never spendwww.newzoo.com26% of 13.8M British MMO Gamersspends €5 or more per month. 41% of25.6M Co...
www.newzoo.comConversion is key, Payment MethodsSource: GlobalCollect Whitepaper: The Shifting Video Games Landscape
www.newzoo.comChanging to Services can be EvilForces of Changewww.newzoo.com© 2013 Newzoo
Organisational ImpactGames as a ServiceNew competences required and …what is the role of the publisher?• Creative led-desi...
Organisational ChangeIs the key challenge of today GameMonetisationEurope
Responsibilities 3 yrs agoUser-dataProduct StrategyUser AcquisitionDistributionCreativePost Launch (DLC)BuildLocalisationC...
Responsibilities NowUser-dataProduct StrategyUser AcquisitionDistributionCreativePost Launch (DLC)BuildLocalisationCommuni...
Understand & Size ChangeAnd you will own an Island GameMonetisationEurope
www.newzoo.comwww.newzoo.comPeter Warman, peter@newzoo.comCEO at NewzooLondon, 14 May 2013© 2013 Newzoo
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Global Monetization of Games: Emerging Markets as Drivers of Growth

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Newzoo's CEO Peter Warman gave a key note at the Games Monetization Europe Summit in London. The presentation is entitled "Global Monetization of Games: Emerging Markets as Drivers of Growth".

Transcript of "Global Monetization of Games: Emerging Markets as Drivers of Growth"

  1. 1. www.newzoo.comwww.newzoo.comPeter WarmanCEO at NewzooLondon, 14 May 2013© 2013 Newzoo
  2. 2. www.newzoo.comPeter WarmanCEO at NewzooLondon, 14 May 2013www.newzoo.com© 2013 Newzoo
  3. 3. Newzoo, Focused & Forward LookingClients“We work with Newzoo because of their innovative insight of the entiregaming marketplace, including free-to-play, across all platforms”Corey Rosemond, Plantronics, Business Development Director – Gamingseveral key clients cannot be disclosedwww.newzoo.com
  4. 4. Additional ServicesCommunication &ConsultancyEnsuring outsiders maximize potential.www.newzoo.com
  5. 5. Core BusinessSubscription-based onlineaccess to data. 80% do ityourself, 20% customanalysis. Entry level staticPDF reports.US UK GER FR IT ES BE NL RU BR PL TR AUS CHN KOR TW JPNEW:Mobile Games DataReport: €749,-Global Games MarketReport: €1,490,-Newzoo, Global Picture, Local Insightswww.newzoo.comAnnualsubscriptions at€4k per country
  6. 6. Exploring | Franchise Popularitywww.newzoo.com26% of 6.0M Polish MMOGamers play World ofTanks: 1.6M People.Graph exported directly from the Newzoo Data Explorer | Data of March 2013
  7. 7. Exploring | Marketing Channelswww.newzoo.com14% of 4.8M British F2P MMO Gamers thatspend money on F2P MMOs, like Shootersand play on game websites, frequently visitGames.co.uk: 670,000 BritsGraph exported directly from the Newzoo Data Explorer | Data of March 2013
  8. 8. www.newzoo.com43% is Maleaged 21 to 3525% is Femaleaged 21 to 35Graph exported directly from the Newzoo Data Explorer | Data of March 2013Clash of Clans vs Candy Crush | Age/Gender
  9. 9. www.newzoo.comClash of Clans vs Candy Crush | Core, Casual, Mid-Core Gamers42% of Clash of Clansplayers considerthemselves “Core gamers”45% of Candy Crush playersconsider themselves “Casualgamers”Graph exported directly from the Newzoo Data Explorer | Data of March 2013
  10. 10. www.newzoo.comClash of Clans vs Candy Crush | Use of General Web Destinations67% of US Candy Crush playersfrequently visits Amazon.com(vs 58% for CoC players)Graph exported directly from the Newzoo Data Explorer | Data of March 201332% of US Clash of Clans playersfrequently visits ESPN.com(vs 17% for CC players)
  11. 11. Mobile Downloads vs RevenuesCandy Crush (YTD till March 21, for a “large” number of countries)Downloads Revenueswww.newzoo.com
  12. 12. Local differences can be hugeTwo neighbouring EU countries with different profileswww.newzoo.com
  13. 13. www.newzoo.comwww.newzoo.com© 2013 Newzoo
  14. 14. The Global Games Market | 2013EPer RegionBased on financialcompany data, primaryconsumer research andactual transactions.www.newzoo.comSource:2013 Global GamesMarket ReportOut June 6 (€1,490)Webinars on 4 & 5 Junewww.globalgamesmarket.com
  15. 15. The Global Games Market | 2013EPer SegmentBased on financialcompany data, primaryconsumer research andactual transactions.www.newzoo.comSource:2013 Global GamesMarket ReportOut June 6 (€1,490)Webinars on 4 & 5 Junewww.globalgamesmarket.com
  16. 16. www.newzoo.comwww.newzoo.com© 2013 Newzoo
  17. 17. traditional newENTERTAINMENTSCREENCOMPUTERSCREENFLOATINGSCREENPERSONALSCREENMMO’S MOBILECONSOLEPC/MACSOCIAL/CASUALCONSUMER CONSUMER1. Screen Segmentation, No JargonFuture proofTo understand the changesin the games market andidentify future growthopportunities, monitoringonly revenues and usingtraditional segmentationdoes not suffice. Too muchjargon. Too tech-driven.www.newzoo.comNewzoo Screen Segmentation ModelTM
  18. 18. The Global Games Market | 2013EPer ScreenBased on financialcompany data, primaryconsumer research andactual transactions.www.newzoo.comSource:2013 Global GamesMarket ReportOut June 6 (€1,490)Webinars on 4 & 5 Junewww.globalgamesmarket.com
  19. 19. ENTERTAINMENTSCREENCOMPUTERSCREENFLOATINGSCREENPERSONALSCREENCONSUMERScreensConnectorsSOCIALNETWORKSTHECLOUDTHE REALWORLDPLAYERS MONEYTIME PAYERSGrowth KPIs© Newzoo2. Growth KPIs, More than Moneywww.newzoo.com
  20. 20. Growth KPIs, UK 2013, YoYwww.newzoo.comENTERTAINMENTSCREENCOMPUTERSCREENFLOATINGSCREENPERSONALSCREENCONSUMERScreens© NewzooPLAYERSPAYERSPLAYERS PAYERS PLAYERS PAYERS34.7M 21.3M+3% YoY +0% YoYALL SCREENS9.5M / 27%+8%24.6M / 74% 30.8M / 89%13.5M / 39% 25.6M / 74%63%63%49%40%PUBLIC VERSIONLIMITED DATAPUBLIC VERSIONLIMITED DATAPUBLIC VERSIONLIMITED DATAPUBLIC VERSIONLIMITED DATA
  21. 21. www.newzoo.com
  22. 22. 1234567891011121314151617181920United StatesJapanChinaUnited KingdomAustraliaCanadaFranceGermanyKoreaTaiwanItalySwitzerlandRussiaSingaporeSwedenHong KongBrazilNetherlandsSpainThailandRANK COUNTRY TOP GAMEUnited StatesUnited KingdomChinaAustraliaCanadaRussiaGermanyFranceJapanItalyNetherlandsKoreaBrazilMexicoSwitzerlandSpainTaiwanNorwayDenmarkSwedenCOUNTRY TOP GAMEKoreaJapanUnited StatesUnited KingdomGermanyAustraliaFranceRussiaCanadaSpainSingaporeHong KongItalyBrazilSwedenNorwayThailandSwitzerlandNetherlandsDenmarkCOUNTRY TOP GAMEiPhoneAppStoreiPadAppStoreGoogle PlayStorethese rankings are published monthly on www.newzoo.com/free/rankingsTop Countries per AppStore| Marchwww.newzoo.comEmerging?E.g. Russia is not anEmerging market but anexplosive growth marketsurpassing Germany iniPad game spending.
  23. 23. 1. Room for Growth | 2013Ewww.newzoo.com32.4% 23.2%16.3% of all people73.5% of moneySource: 2013 Global Games Market Reportwww.globalgamesmarket.comOnline Population>20% growth YoYPUBLIC VERSIONLIMITED DATAPUBLIC VERSIONLIMITED DATAPUBLIC VERSIONLIMITED DATA
  24. 24. 2. Accelerating Growth | 2013EGlobal GDPCountries with the lowestshare in the gamesmarket have the highestgrowth in onlinepopulation as well as inGDP.www.newzoo.comSource: 2013 Global Games Market Reportwww.globalgamesmarket.com
  25. 25. www.newzoo.comwww.newzoo.com© 2013 Newzoo
  26. 26. >38% of Console Gamers never spendwww.newzoo.com26% of 13.8M British MMO Gamersspends €5 or more per month. 41% of25.6M Console Gamers. 9% of 27.7MMobile Gamers
  27. 27. www.newzoo.comConversion is key, Payment MethodsSource: GlobalCollect Whitepaper: The Shifting Video Games Landscape
  28. 28. www.newzoo.comChanging to Services can be EvilForces of Changewww.newzoo.com© 2013 Newzoo
  29. 29. Organisational ImpactGames as a ServiceNew competences required and …what is the role of the publisher?• Creative led-design team• Art and production pipelines• Client-side Engineering• Production management• Quality AssuranceTraditional studiofundamentalsUser Acquisition, Distribution, CommunityLive Ops  Content build, Monitoring, Deployment, Cloud MngmtBig Data, Business Intelligence, Product StrategyGaaS Technology  Scalability, Security, Efficiency, Content ManagementNew competencesrequired to runGaaSwww.newzoo.comSource: Keynote Dave Bailey, Mediatonic at 2013 Azure Gaming Summit
  30. 30. Organisational ChangeIs the key challenge of today GameMonetisationEurope
  31. 31. Responsibilities 3 yrs agoUser-dataProduct StrategyUser AcquisitionDistributionCreativePost Launch (DLC)BuildLocalisationCommunityIP/LegalContentDeveloper PublisherFundingPlatformwww.newzoo.comQASource: Keynote Dave Bailey, Mediatonic at 2013 Azure Gaming Summit
  32. 32. Responsibilities NowUser-dataProduct StrategyUser AcquisitionDistributionCreativePost Launch (DLC)BuildLocalisationCommunityIP/LegalContentDeveloper PublisherFundingPlatformwww.newzoo.comRetentionAnalyticsDevopsQASource: Keynote Dave Bailey, Mediatonic at 2013 Azure Gaming Summit
  33. 33. Understand & Size ChangeAnd you will own an Island GameMonetisationEurope
  34. 34. www.newzoo.comwww.newzoo.comPeter Warman, peter@newzoo.comCEO at NewzooLondon, 14 May 2013© 2013 Newzoo
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