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LU-CIX Key Facts and Trends on the Ever- Changing Global Games Market
 

LU-CIX Key Facts and Trends on the Ever- Changing Global Games Market

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    LU-CIX Key Facts and Trends on the Ever- Changing Global Games Market LU-CIX Key Facts and Trends on the Ever- Changing Global Games Market Presentation Transcript

    • The Bigger Picture Key Facts & Trends on the Ever-changing Global Games Market© 2012 Newzoo Peter Warman | CEO Newzoo | peter@newzoo.comwww.newzoo.com Luxembourg, September 2012
    • Yesterday in LuxembourgTaking distance and looking at the bigger picture…
    • Today in LuxembourgSharing my findings & toughts on the total picture…
    • Today in Luxembourg Sharing my findings & toughts on the total picture… time payers players money© 2012 Newzoo
    • Today in Luxembourg Sharing my findings & toughts on the total picture… time payers Key Trend Key Trend Key Trend Key Trend players money© 2012 Newzoo
    • Luxembourg, here we are This place is about more than money…. time payers players money© 2012 Newzoo
    • Global Market Size 2012 | RegionsBased on Financial & Consumer Data Analysis 2012 ($bn) Asia-Pacific North America $19.3bn $20.7bn +13% CAGR +1% CAGR Total Middle-East $68bn & Africa +7% CAGR $1.4bn +21% CAGR Latin America $5.4bn Europe +14% CAGR $21.3bn Source: Newzoo 2012 Games Market Revenue Repor +3% CAGR7
    • Global Market Size 2012 | SegmentsBased on Financial & Consumer Data Analysis 2012 ($bn) Casual Websites PC/Mac Download $7.7bn $8.1bn -1% CAGR +2% CAGR Social Networks $5.5bn +5% CAGR PC/Mac Boxed Total Mobile $8.7bn $68bn Devices -11% CAGR +7% CAGR $6.3bn +32% CAGR Consoles $20.2 MMOs -2% CAGR $11.6bn +21% CAGR Source: Newzoo 2012 Games Market Revenue Report8
    • Breaking news: Kingdoms of Camelot Number one grossing iOS game in August*Revenues aggregated from nine countries
    • Luxembourg, here we are This place is about more than money…. time payers players money© 2012 Newzoo
    • Luxembourg, here we are This place is about more than money…. time payers players money© 2012 Newzoo
    • Players per market segment | EU* % of online population (10-65) that plays games, per market segment * Both Browser and Client Only Boxed Only Browser Only Download Only Client Both Boxed and Download Console PC/Mac Casual Mobile Social 16% MMO 31% 44% 50% 34% 67.9M 54.3M 68.0M 35.1M 73.9M 74.7M 25% Source: Newzoo 2012 Consumer Research / Newzoo Data Explorer* As aggreate of the UK, Germany, France, Netherlands and Belgium
    • Luxembourg, here we are This place is about more than money…. time payers players money© 2012 Newzoo
    • Luxembourg, here we are This place is about more than money…. time payers players money© 2012 Newzoo
    • Time Spend | Fastest Growing KPITotal number of hours spent on playing games | 2012 vs 2011 Source: Newzoo 2012 Consumer Research / Infographic
    • Time Spend | Fastest Growing KPITotal number of hours spent on playing games | 2012 vs 2011 Source: Newzoo 2012 Consumer Research / Infographic
    • Regional Differences 2012 | SegmentsTotal Gross Consumer Spending per Market Segment 2012 ($bn) North America Europe Asia-Pacific Total* Total* Total* $24.1 $24.8 $22.5 time time time Source: Newzoo 2012 Games Market Revenue Report / Custom * Depending on scope definitions. Numbers shown are maximum scope.
    • Luxembourg, here we are This place is about more than money…. time payers players money© 2012 Newzoo
    • Luxembourg, here we are This place is about more than money…. time payers screens access players money© 2012 Newzoo
    • Consumers vs ScreensNewzoo Screen Segmentation Model TM 21% of EU gamers (2012) play on all four screens 22% of US gamers (2012) play on all four screens market growthAll Screens Connected By:• Social Networks• The Cloud• The Real World
    • The Computer Screen | 2012 | EU Newzoo Screen Segmentation Model TM ** As aggreate of the UK, Germany, France, Netherlands and Belgium
    • The Entertainment Screen | 2012 | EU Newzoo Screen Segmentation Model TM ** As aggreate of the UK, Germany, France, Netherlands and Belgium
    • The Personal Screen | 2012 | EU Newzoo Screen Segmentation Model TM ** As aggreate of the UK, Germany, France, Netherlands and Belgium
    • The Floating Screen | 2012 | EU Newzoo Screen Segmentation Model TM ** As aggreate of the UK, Germany, France, Netherlands and Belgium
    • Cross-screen Gaming | FranchisesNewzoo Screen Segmentation Model TM
    • Luxembourg, here we are This place is about more than money…. time payers screens access players money© 2012 Newzoo
    • Luxembourg, here we are This place is about more than money…. time payers screens access players money© 2012 Newzoo
    • Paying Players per market segment | EU* % of players per market segment that spend money * Both Browser and Client Only Boxed Only Browser Only Download Console Only Client MMO PC/Mac Both Boxed and Download Mobile Casual 17% Social 34% 47% 28% 55% 18.2M 12.5M 21.8M 17.0M 43.4M 36.4M 18% Source: Newzoo 2012 Consumer Research / Newzoo Data Explorer* As aggreate of the UK, Germany, France, Netherlands and Belgium
    • Luxembourg, here we are This place is about more than money…. time payers screens access players money© 2012 Newzoo
    • Luxembourg, here we are This place is about more than money…. time payers bizz models free screens access players money© 2012 Newzoo
    • The Effect of Free-to-Play | Total US MarketStable total market, more paying gamers, lower average spending (Paying) Players Avg. Spend / Month Source: Newzoo 2012 Games Market Revenue Report / Custom 31
    • The Effect of Free-to-Play | Mobile GamesContinuous revenues | Infinity Blade vs Kingdoms of Camelot © 2012 Newzoo/Distimo – Strictly Confidential
    • The Effect of Free-to-Play | Mobile GamesContinuous revenues | Infinity Blade vs Kingdoms of Camelot © 2012 Newzoo/Distimo – Strictly Confidential
    • Luxembourg, here we are This place is about more than money…. time payers bizz models free screens access players money© 2012 Newzoo
    • Luxembourg, here we are This place is about more than money…. time payers bizz models free screens services access organisation players money© 2012 Newzoo
    • Quote of the monthWhy big publishers struggle amidst all the change “free-to-play is not abusiness model but a way to run your business” - Peter Warman, CEO Newzoo Just check out how Star Wars the Old Republic was launched compared to League of Legends (Wikipedia)
    • The biggest games publisher in 2020…Managing big data,making big money
    • Luxembourg, here we are This place is about more than money…. time payers bizz models free screens services access organisation value profit players money© 2012 Newzoo
    • Luxembourg, here we are This place is about more than money…. Consumers want continuous access games that are, in principle, free. Ideally, their game continuously improves and expands, as a service. If the game gives them value, they have no problem to spend money. access free service value screens bizz models organisation profit Game companies need to make their games accessible via all screens as well as adapt their business models. The latter requires organisational change. Hard but it is the only way to remain profitable in this competitive market.© 2012 Newzoo
    • Luxembourg, here we are This place is about more than money…. time payers bizz models free screens services access organisation value profit players money© 2012 Newzoo
    • Newzoo ClientsAcross all continents and market segments
    • Newzoo CompanyTwo complimentary lines of business B2B Marketing Tools business decisions international partners
    • When you are surrounded by …
    • And you are seeking your …
    • In a world where everything is possible…
    • Look at the bigger picture now and again..
    • There will always be Consumers...
    • There will always be Screens...
    • People will always want to have Fun...
    • And everything (and everyone) willend up in the Cloud.
    • So Luxembourg. Prepare yourself.
    • And that is excatly what you’re doing.
    • The Bigger Picture Key Facts, Trends and Mechanics on the Ever-changing Global Games Market© 2012 Newzoo Peter Warman | CEO Newzoo | peter@newzoo.comwww.newzoo.com Luxembourg, September 2012