0
Assassins Creed                                               Brotherhood                                                 ...
Against Rome                                                      2004                                                  Jo...
Rome                                                     Total War                                                        ...
Romance of                                                           Rome                                                 ...
Assassins Creed                                               Brotherhood                                                 ...
How online business models areHow online business models are driving growth            driving growth - Vision & FactsVisi...
How online business models areHow online business models are driving growth            driving growth - Vision & FactsVisi...
How online business models areHow online business models are driving growth            driving growth - Vision & FactsVisi...
How online business models areHow online business models are driving growth            driving growth - Vision & FactsVisi...
How online business models areHow online business models are driving growth            driving growth - Vision & FactsVisi...
How online business models areHow online business models are driving growth            driving growth - Vision & FactsVisi...
September 2010:“Now celebrating over100-million paiddownloadson mobile! Discover whymillions of players aroundthe world ha...
1. Introduction                                             Online business modelsFacts & vision on2. Game Popularity3. Ga...
1. IntroductionHow online business models are driving growth - Vision & Facts | Peter Warman | IVDC 2010
1. Introduction |New Who?How online business models are driving growth - Vision & Facts | Peter Warman | IVDC 2010
1. Introduction |New Who?How online business models are driving growth - Vision & Facts | Peter Warman | IVDC 2010
1. Introduction |New Who?   B2B marketing tools                                consumer market datainternational partners ...
1. Introduction |Black BookHow online business models are driving growth - Vision & Facts | Peter Warman | IVDC 2010
1. Introduction |Consumer DataClients include: How online business models are driving growth - Vision & Facts | Peter Warm...
2. Game PopularityHow online business models are driving growth - Vision & Facts | Peter Warman | IVDC 2010
UK Games Market | Popularity of platformsGamers per Platform                                                              ...
Game “platforms”        casual game portals                                 social networks               consoles        ...
Choice of Genre or Platform | Determined ByHow online business models are driving growth - Vision & Facts | Peter Warman |...
Choice of Genre or Platform | Determined ByHow online business models are driving growth - Vision & Facts | Peter Warman |...
Game “platforms”        casual game portals                                 social networks               consoles        ...
Choice of Genre or Platform | Determined ByHow online business models are driving growth - Vision & Facts | Peter Warman |...
Choice of Genre or Platform | Determined ByHow online business models are driving growth - Vision & Facts | Peter Warman |...
Choice of Genre or Platform | Determined ByHow online business models are driving growth - Vision & Facts | Peter Warman |...
UK Games Market | Popularity of platformsGamers per Platform                                                              ...
Gamer Types | Target groups                                       20058-12    13-19    20-34     35-50      50+           ...
Gamer Types | Target groups             2005-2010: new platforms  8-12      13-19    20-34     35-50      50+             ...
Gamer Types | Target groups             2005-2010: new genres  8-12      13-19    20-34     35-50      50+                ...
Gamer Types | Target groups             2005-2010: new interfaces  8-12      13-19    20-34     35-50      50+            ...
Gamer Types | Target groups              2005-2010: new business models    8-12     13-19    20-34     35-50      50+     ...
Gamer Types | Target groups              2005-2010: new business models    8-12     13-19    20-34     35-50      50+     ...
Gamer Types | Target groups                     Everyone plays games    8-12     13-19    20-34     35-50      50+        ...
Gamer Types | Target groups      Everyone plays games              like   Everyone goes to the cinema Do we call them “cin...
US Games Market | Popularity of platformsGamers per Platform                                                     All Gamer...
US Games Market | Popularity of platformsGamers per Platform                                                              ...
Choice of Genre or Platform | Determined By                                                                               ...
Game “platforms”        casual game portals                                 social networks               consoles        ...
Choice of Genre or Platform | Determined ByNumber of people (aged 10yrs and up) playing games on portable platforms       ...
Hardcore casual gaming                          RIFT by TrionWorlds (US)How online business models are driving growth - Vi...
Hardcore casual gaming                          RIFT by TrionWorlds (US)How online business models are driving growth - Vi...
3. Game SpendingHow online business models are driving growth - Vision & Facts | Peter Warman | IVDC 2010
US | Total Consumer Spend 2010                                                             2010                           ...
NL Games Market | Mobile Games Spend 2010                                   3.510.000                                     ...
MMO Games | The best is yet to come                     STELLAR DAWN by Jagex (UK)How online business models are driving g...
MMO Games | The best is yet to come                TERA by Frogster (GER), BlueHole (S.KOREA)How online business models ar...
MMO Games | The best is yet to come                          RIFT by TrionWorlds (US)How online business models are drivin...
Social Games | The best is yet to come                          RIFT by TrionWorlds (US)How online business models are dri...
Social Games | The best is yet to come                          Angry Birds by RovioHow online business models are driving...
3. ConversionHow online business models are driving growth - Vision & Facts | Peter Warman | IVDC 2010
4. Conversion | Will people pay?                                                                                    F2P re...
All platforms are Free-to-Play (in some way)        casual game portals                                 social networks   ...
Business model needs to be part of the game!How online business models are driving growth - Vision & Facts | Peter Warman ...
And then sell your stuff outside the game…      “Free-to-play” virtual currency going mass marketHow online business model...
And then sell your stuff outside the game…      “Free-to-play” virtual currency going mass marketHow online business model...
4. Conclusions, News & TipsHow online business models are driving growth - Vision & Facts | Peter Warman | IVDC 2010
Conclusions■ The terminology “Gamers” no longer applies■ Casual-Core segmentation of people no longer applies■ Choice of g...
Tips      ■   Have a 99c strategy      ■   Gifting rules      ■   Mac is huge      ■   Retail is back      ■   Think all p...
News    In addition to Newzoo’s existing portfolio of                 National Surveys inUS, UK, Germany, France, Netherla...
News                                     Italiand spend                                         €1-3bn                    ...
I’ll be back. Until then: peter@newzoo.comHow online business models are driving growth - Vision & Facts | Peter Warman | ...
Upcoming SlideShare
Loading in...5
×

How Online Business Models Are Driving Growth

1,107

Published on

Presentation given by Peter Warman of Newzoo @ Italian Videogames Developers Conference, 2011

Published in: Technology, Business
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,107
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
60
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Transcript of "How Online Business Models Are Driving Growth"

  1. 1. Assassins Creed Brotherhood 2010 Ubisoft How online business models are driving growth - Vision & Facts3. Avatar Peter Warman, MD Newzoo / Gamesindustry.com 4 December 2010, IVDC 2010, Rome (IT)
  2. 2. Against Rome 2004 JoWooD Productions How online business models are driving growth - Vision & Facts3. Avatar Peter Warman, MD Newzoo / Gamesindustry.com 4 December 2010, IVDC 2010, Rome (IT)
  3. 3. Rome Total War 2006 Activision How online business models areHow online business models are driving growth driving growth - Vision & FactsVision & Facts Warman, MD Newzoo / Gamesindustry.com 3. Avatar Peter 4 December 2010, IVDC 2010, Rome (IT)
  4. 4. Romance of Rome 2009 Awem Studio How online business models areHow online business models are driving growth driving growth - Vision & FactsVision & Facts Warman, MD Newzoo / Gamesindustry.com 3. Avatar Peter 4 December 2010, IVDC 2010, Rome (IT)
  5. 5. Assassins Creed Brotherhood 2010 Ubisoft How online business models are driving growth - Vision & Facts3. Avatar Peter Warman, MD Newzoo / Gamesindustry.com 4 December 2010, IVDC 2010, Rome (IT)
  6. 6. How online business models areHow online business models are driving growth driving growth - Vision & FactsVision & Facts Warman, MD Newzoo / Gamesindustry.com 3. Avatar Peter 4 December 2010, IVDC 2010, Rome (IT)
  7. 7. How online business models areHow online business models are driving growth driving growth - Vision & FactsVision & Facts Warman, MD Newzoo / Gamesindustry.com 3. Avatar Peter 4 December 2010, IVDC 2010, Rome (IT)
  8. 8. How online business models areHow online business models are driving growth driving growth - Vision & FactsVision & Facts Warman, MD Newzoo / Gamesindustry.com 3. Avatar Peter 4 December 2010, IVDC 2010, Rome (IT)
  9. 9. How online business models areHow online business models are driving growth driving growth - Vision & FactsVision & Facts Warman, MD Newzoo / Gamesindustry.com 3. Avatar Peter 4 December 2010, IVDC 2010, Rome (IT)
  10. 10. How online business models areHow online business models are driving growth driving growth - Vision & FactsVision & Facts Warman, MD Newzoo / Gamesindustry.com 3. Avatar Peter 4 December 2010, IVDC 2010, Rome (IT)
  11. 11. How online business models areHow online business models are driving growth driving growth - Vision & FactsVision & Facts Warman, MD Newzoo / Gamesindustry.com 3. Avatar Peter 4 December 2010, IVDC 2010, Rome (IT)
  12. 12. September 2010:“Now celebrating over100-million paiddownloadson mobile! Discover whymillions of players aroundthe world have made theTETRIS® game one of thebiggest blockbusters inmobile gaming history.” How online business models are How online business models are driving growth driving growth - Vision & Facts Vision & Facts Warman, MD Newzoo / Gamesindustry.com 3. Peter Avatar 4 December 2010, IVDC 2010, Rome (IT)
  13. 13. 1. Introduction Online business modelsFacts & vision on2. Game Popularity3. Game Spending4. Conversion5. Conclusion, News & Tips How online business models are driving growth - Vision & Facts 3. Avatar Peter Warman, MD Newzoo / Gamesindustry.com 4 December 2010, IVDC 2010, Rome (IT)
  14. 14. 1. IntroductionHow online business models are driving growth - Vision & Facts | Peter Warman | IVDC 2010
  15. 15. 1. Introduction |New Who?How online business models are driving growth - Vision & Facts | Peter Warman | IVDC 2010
  16. 16. 1. Introduction |New Who?How online business models are driving growth - Vision & Facts | Peter Warman | IVDC 2010
  17. 17. 1. Introduction |New Who? B2B marketing tools consumer market datainternational partners business decisions How online business models are driving growth - Vision & Facts | Peter Warman | IVDC 2010
  18. 18. 1. Introduction |Black BookHow online business models are driving growth - Vision & Facts | Peter Warman | IVDC 2010
  19. 19. 1. Introduction |Consumer DataClients include: How online business models are driving growth - Vision & Facts | Peter Warman | IVDC 2010
  20. 20. 2. Game PopularityHow online business models are driving growth - Vision & Facts | Peter Warman | IVDC 2010
  21. 21. UK Games Market | Popularity of platformsGamers per Platform All Gamers and Spendersabsolute and as share (%) of the (online) population* absolute and share (%) of the (online) population* Consoles 62% 78% (2009: 73%) incl handheld consoles DS/DSi & PSP 2009: 55% MMOs 23% 57% incl F2P & P2P 2009: 10% paying to play games PC/Mac (boxed) games that are installed from CD/DVD 41% Spenders playing games 2009: 35% Gamers PC/Mac (digital) direct downloads 36% Online casual 43% game portals 2009: 32% 32M 24M Social networks 42% e.g. Facebook, MySpace and local networks 2009: n.a. Conversion Gamers to Spenders Ranking of platforms on ratio spenders/gamers Mobile devices 48% mobile phones, iPod Touch & iPad 1. Consoles 2009: 19% 2. PC/Mac (boxed) 3. PC/Mac (digital) 4. Online casual0 5M 10M 15M 20M 25M 5. MMOs 6. Mobile devices*Base: total population of 10yrs and up (with internet access) 7. Social networks How online business models are driving growth - Vision & Facts | Peter Warman | IVDC 2010
  22. 22. Game “platforms” casual game portals social networks consoles MMOs mobile devices PC & MacHow online business models are driving growth - Vision & Facts | Peter Warman | IVDC 2010
  23. 23. Choice of Genre or Platform | Determined ByHow online business models are driving growth - Vision & Facts | Peter Warman | IVDC 2010
  24. 24. Choice of Genre or Platform | Determined ByHow online business models are driving growth - Vision & Facts | Peter Warman | IVDC 2010
  25. 25. Game “platforms” casual game portals social networks consoles MMOs mobile devices PC & MacHow online business models are driving growth - Vision & Facts | Peter Warman | IVDC 2010
  26. 26. Choice of Genre or Platform | Determined ByHow online business models are driving growth - Vision & Facts | Peter Warman | IVDC 2010
  27. 27. Choice of Genre or Platform | Determined ByHow online business models are driving growth - Vision & Facts | Peter Warman | IVDC 2010
  28. 28. Choice of Genre or Platform | Determined ByHow online business models are driving growth - Vision & Facts | Peter Warman | IVDC 2010
  29. 29. UK Games Market | Popularity of platformsGamers per Platform All Gamers and Spendersabsolute and as share (%) of the (online) population* absolute and share (%) of the (online) population* Consoles 62% 78% (2009: 73%) incl handheld consoles DS/DSi & PSP 2009: 55% MMOs 23% 57% incl F2P & P2P 2009: 10% paying to play games PC/Mac (boxed) games that are installed from CD/DVD 41% Spenders playing games 2009: 35% Gamers PC/Mac (digital) direct downloads 36% Online casual 43% game portals 2009: 32% 32M 24M Social networks 42% e.g. Facebook, MySpace and local networks 2009: n.a. Conversion Gamers to Spenders Ranking of platforms on ratio spenders/gamers Mobile devices 48% mobile phones, iPod Touch & iPad 1. Consoles 2009: 19% 2. PC/Mac (boxed) 3. PC/Mac (digital) 4. Online casual0 5M 10M 15M 20M 25M 5. MMOs 6. Mobile devices*Base: total population of 10yrs and up (with internet access) 7. Social networks How online business models are driving growth - Vision & Facts | Peter Warman | IVDC 2010
  30. 30. Gamer Types | Target groups 20058-12 13-19 20-34 35-50 50+ 8-12 13-19 20-34 35-50 50+ Consoles PC/Mac Game portals Paid Paid Free How online business models are driving growth - Vision & Facts | Peter Warman | IVDC 2010
  31. 31. Gamer Types | Target groups 2005-2010: new platforms 8-12 13-19 20-34 35-50 50+ 8-12 13-19 20-34 35-50 50+MMOs Consoles PC/Mac Game portals Mobile SocialPaid Paid Paid Free Free Free How online business models are driving growth - Vision & Facts | Peter Warman | IVDC 2010
  32. 32. Gamer Types | Target groups 2005-2010: new genres 8-12 13-19 20-34 35-50 50+ 8-12 13-19 20-34 35-50 50+MMOs Consoles PC/Mac Game portals Mobile SocialPaid Paid Paid Free Free Free How online business models are driving growth - Vision & Facts | Peter Warman | IVDC 2010
  33. 33. Gamer Types | Target groups 2005-2010: new interfaces 8-12 13-19 20-34 35-50 50+ 8-12 13-19 20-34 35-50 50+MMOs Consoles PC/Mac Game portals Mobile SocialPaid Paid Paid Free Free Free How online business models are driving growth - Vision & Facts | Peter Warman | IVDC 2010
  34. 34. Gamer Types | Target groups 2005-2010: new business models 8-12 13-19 20-34 35-50 50+ 8-12 13-19 20-34 35-50 50+ MMOs Consoles PC/Mac Game portals Mobile SocialPaid/Free Paid/Free Paid/Free Paid/Free Paid/Free Paid/Free How online business models are driving growth - Vision & Facts | Peter Warman | IVDC 2010
  35. 35. Gamer Types | Target groups 2005-2010: new business models 8-12 13-19 20-34 35-50 50+ 8-12 13-19 20-34 35-50 50+ MMOs Consoles PC/Mac Game portals Mobile SocialPaid/Free Paid/Free Paid/Free Paid/Free Paid/Free Paid/Free How online business models are driving growth - Vision & Facts | Peter Warman | IVDC 2010
  36. 36. Gamer Types | Target groups Everyone plays games 8-12 13-19 20-34 35-50 50+ 8-12 13-19 20-34 35-50 50+ MMOs Consoles PC/Mac Game portals Mobile SocialPaid/Free Paid/Free Paid/Free Paid/Free Paid/Free Paid/Free How online business models are driving growth - Vision & Facts | Peter Warman | IVDC 2010
  37. 37. Gamer Types | Target groups Everyone plays games like Everyone goes to the cinema Do we call them “cinema-go-ers”? What about “gamers”?How online business models are driving growth - Vision & Facts | Peter Warman | IVDC 2010
  38. 38. US Games Market | Popularity of platformsGamers per Platform All Gamers and Spendersabsolute and share (%) of the (online) population* absolute and share (%) of the (online) population* Consoles 75% incl handheld consoles DS/DSi & PSP 56% MMOs 54% incl F2P & P2P 24% paying to play games PC/Mac (boxed) games that are installed from CD/DVD 38% Spenders playing games Gamers PC/Mac (digital) direct downloads 34% Online casual game portals 53% 160M 115M Social networks 41% e.g. Facebook, MySpace and local networks Conversion Gamers to Spenders Ranking of platforms on ratio spenders/gamers Mobile devices mobile phones, iPod Touch & iPad 36% 1. Consoles 2. PC/Mac (boxed) 3. MMOs 4. PC/Mac (digital)0 20M 40M 60M 80M 100M 120M 5. Online casual 6. Mobile devices*Base: total population of 10yrs and up (with internet access) 7. Social networks How online business models are driving growth - Vision & Facts | Peter Warman | IVDC 2010
  39. 39. US Games Market | Popularity of platformsGamers per Platform All Gamers and Spendersabsolute and share (%) of the (online) population* absolute and share (%) of the (online) population* Consoles 75% 56% 18% incl handheld consoles DS/DSi & PSP MMOs 54% F2P/P2P 24% The “Omnigamer” paying to play games PC/Mac (boxed) installed from CD/DVD 38% Spenders All platforms / channels playing games Gamers PC/Mac (dig.) direct downloads 34% Online casual game portals 53% 160M 115M Social networks 41% e.g. Facebook, MySpace Conversion Gamers to Spenders Ranking of platforms on ratio spenders/gamers Mobile devices phones, iPod T. & iPad 36% 1. Consoles 2. PC/Mac (boxed) 3. MMOs 4. PC/Mac (digital)0 20M 40M 60M 80M 100M 120M 5. Online casual 6. Mobile devices*Base: total population of 10yrs and up (with internet access) 7. Social networks How online business models are driving growth - Vision & Facts | Peter Warman | IVDC 2010
  40. 40. Choice of Genre or Platform | Determined By personalphysical preferencesvariables time place themephsychological social needvariables How online business models are driving growth - Vision & Facts | Peter Warman | IVDC 2010
  41. 41. Game “platforms” casual game portals social networks consoles MMOs mobile devices PC & MacHow online business models are driving growth - Vision & Facts | Peter Warman | IVDC 2010
  42. 42. Choice of Genre or Platform | Determined ByNumber of people (aged 10yrs and up) playing games on portable platforms US UK GER Sony PlayStation Portable (PSP) Nintendo DS/DSi FR Apple iOS (iPhone, iPodTouch, iPad) NL BE 0 5M 10M 15M 20M 25M 30M 35M 40M 45M How online business models are driving growth - Vision & Facts | Peter Warman | IVDC 2010
  43. 43. Hardcore casual gaming RIFT by TrionWorlds (US)How online business models are driving growth - Vision & Facts | Peter Warman | IVDC 2010
  44. 44. Hardcore casual gaming RIFT by TrionWorlds (US)How online business models are driving growth - Vision & Facts | Peter Warman | IVDC 2010
  45. 45. 3. Game SpendingHow online business models are driving growth - Vision & Facts | Peter Warman | IVDC 2010
  46. 46. US | Total Consumer Spend 2010 2010 $1,6bn $2,5bn Total spend vs. ‘09: +66% vs. ‘09: +60% $22,300,000,000 $3,8bn 7% 11% $2,0bn vs. ‘09: -2% vs. ‘09: +34% Players: 160,000,000 vs. ‘09: -27% Payers: 115,000,000 17% 9% PC Games downloads $2,5bn 11% PC Games boxedvs. ‘09: +28 Console games Mobile games 7% 38% MMO games $1,6bn $8,5bn Game portals vs. ‘09: +46% vs. ‘09: -30% Social networks How online business models are driving growth - Vision & Facts | Peter Warman | IVDC 2010
  47. 47. NL Games Market | Mobile Games Spend 2010 3.510.000 2.210.000 1.300.000 491.400 335.400 10% 27% 156.000 12% 14% players players difference payers payers difference 2009 2010 2010 - 2009 2009 2010 2010 - 1009 € 14.500.000 € € 4,90 10.000.000 € € 2,45 4.500.000 € -2,45 2009 2010 2010 - 2009revenues 2009 revenues 2010 delta (2010 - 2009) How online business models are driving growth - Vision & Facts | Peter Warman | IVDC 2010
  48. 48. MMO Games | The best is yet to come STELLAR DAWN by Jagex (UK)How online business models are driving growth - Vision & Facts | Peter Warman | IVDC 2010
  49. 49. MMO Games | The best is yet to come TERA by Frogster (GER), BlueHole (S.KOREA)How online business models are driving growth - Vision & Facts | Peter Warman | IVDC 2010
  50. 50. MMO Games | The best is yet to come RIFT by TrionWorlds (US)How online business models are driving growth - Vision & Facts | Peter Warman | IVDC 2010
  51. 51. Social Games | The best is yet to come RIFT by TrionWorlds (US)How online business models are driving growth - Vision & Facts | Peter Warman | IVDC 2010
  52. 52. Social Games | The best is yet to come Angry Birds by RovioHow online business models are driving growth - Vision & Facts | Peter Warman | IVDC 2010
  53. 53. 3. ConversionHow online business models are driving growth - Vision & Facts | Peter Warman | IVDC 2010
  54. 54. 4. Conversion | Will people pay? F2P revenues 54% F2P gamers 9.7M P2P gamers 2.2M Paying F2P 3.8M 40%How online business models are driving growth - Vision & Facts | Peter Warman | IVDC 2010
  55. 55. All platforms are Free-to-Play (in some way) casual game portals social networks consoles MMOs mobile devices PC & MacHow online business models are driving growth - Vision & Facts | Peter Warman | IVDC 2010
  56. 56. Business model needs to be part of the game!How online business models are driving growth - Vision & Facts | Peter Warman | IVDC 2010
  57. 57. And then sell your stuff outside the game… “Free-to-play” virtual currency going mass marketHow online business models are driving growth - Vision & Facts | Peter Warman | IVDC 2010
  58. 58. And then sell your stuff outside the game… “Free-to-play” virtual currency going mass marketHow online business models are driving growth - Vision & Facts | Peter Warman | IVDC 2010
  59. 59. 4. Conclusions, News & TipsHow online business models are driving growth - Vision & Facts | Peter Warman | IVDC 2010
  60. 60. Conclusions■ The terminology “Gamers” no longer applies■ Casual-Core segmentation of people no longer applies■ Choice of game depends on ■ Time of day ■ Place of play ■ Social setting ■ Need to be met (driver/mood) ■ Personal theme preferences■ All platforms are Free-to-Play platforms■ Total wallet is flat through recession with major shift to online■ Business models are part of game development How online business models are driving growth - Vision & Facts | Peter Warman | IVDC 2010
  61. 61. Tips ■ Have a 99c strategy ■ Gifting rules ■ Mac is huge ■ Retail is back ■ Think all platforms ■ Keep your IP ■ Extend your IP ■ Visit newzoo.com, get the newsletterHow online business models are driving growth - Vision & Facts | Peter Warman | IVDC 2010
  62. 62. News In addition to Newzoo’s existing portfolio of National Surveys inUS, UK, Germany, France, Netherlands and Belgium Newzoo and GlobalCollect are happy to announce National Surveys in Brazil, Mexico, Russia, Spain, China in Q1 & Q2 2011 As well as ………………..How online business models are driving growth - Vision & Facts | Peter Warman | IVDC 2010
  63. 63. News Italiand spend €1-3bn on games. We need to know more.ITALIA!!!!!! We are seeking local and international launch clients! How online business models are driving growth - Vision & Facts | Peter Warman | IVDC 2010
  64. 64. I’ll be back. Until then: peter@newzoo.comHow online business models are driving growth - Vision & Facts | Peter Warman | IVDC 2010
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×