At the annual Browser Games Forum (BGF 2012) in Frankfurt, Peter Warman spoke about the current state of market and the need to take a step back to understand the changes in the market and identify opportunities. The keynote compares the Asian approach to online games focused purely on metrics with the traditional American way to focus on brand and IP. Only a combination of these approaches can bring success in the current competitive global market. We need to look at things in a new way.
Read more at http://www.newzoo.com/keynotes/browser-games-forum-2012-the-cross-screen-effect-of-free-to-play/#A45Obi2cgHJqtHEE.99