Browser Gaming. Sizing & Seizing Opportunities.

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Presentation given by Peter Warman of Newzoo @ Browser Games Forum, 2011

Presentation given by Peter Warman of Newzoo @ Browser Games Forum, 2011

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  • 1. Newzoo Market Data ClientsBrowser Gaming. Sizing & Seizing Opportunities 50% EU, 30% US, 20% Asia
  • 2. is our work all pleasure? Newzoo Market Data ClientsBrowser Gaming. Sizing & Seizing Opportunities 50% EU, 30% US, 20% Asia
  • 3. hidden object quiz Newzoo Market Data ClientsBrowser Gaming. Sizing & Seizing Opportunities 50% EU, 30% US, 20% Asia
  • 4. back to business Newzoo Market Data ClientsBrowser Gaming. Sizing & Seizing Opportunities 50% EU, 30% US, 20% Asia
  • 5. Key Facts. games market research F2P takes 47% in US, behind EU, Asia and Emerging Markets. US UK Germany France Spain Italy Netherlands Belgium Brazil Mexico Russia China Korea US Europe* Emerging* Asia* Share of F2P MMO games in total MMO spend (% and absolute), 2011 estimate 47% 53% 59% 51% F2P $1,2bn $1,1bn $0.4bn $2.2bn MMO Spend * As aggregate of the countries shown above. Preference for Browser and/or Client-based MMO games 16% 17% 15% 24% Box 43% 48% 48% 46% 41% 35% 37% 30% Only browser Browser and Client Only ClientNewzoo Trend Report | MMO Games, Massively Popular | November 2011 © 2011 Newzoo | www.newzoo.com | 5
  • 6. Houston, we have a problem 2011 vs. 2010 2011 vs. 2010 2011 revenues revenues revenues $ 2,571,000,000 +3% € 473,000,000 +13% $ 270,000,000 P2P F2P P2P F2P P2P F2P Source: 53% 47% 42% 58% 39% 61% 2011 MMO Games Market Report www.newzoo.com/report players players players 39,400,000 +3% 8,700,000 +11% 23,400,000 payers payers payers 22,300,000 +6% 4,500,000 +13% 9,200,000 $ / month € / month € / month $ 9.61 -3% € 8.76 +1% $ 2.45 2011 vs 2010 2011 vs 2010 Share F2P Share F2P 39% > 47% 54% > 58% 2011 vs 2010 F2P spending F2P spending Growth in number of MMOs +24% +14% +50% Average revenue per game
  • 7. so what are the options Newzoo Market Data ClientsBrowser Gaming. Sizing & Seizing Opportunities 50% EU, 30% US, 20% Asia
  • 8. Factor analysis: Visualisation platforms and size in terms of gamers 1 0,8 Social Casual 0,6Factor1 0,4 Mobile MMOs 0,2 PC Download Consoles 0 PC Boxed -0,2 0 0,2 0,4 0,6 0,8 1 -0,2 Factor2
  • 9. Ways outHow to maintain growth in the competitive MMO market Visualisatie platforms factoren en platform grootte 1 0,8 Social Casual 0,6 Factor1 0,4 Mobile MMOs 0,2 PC Download Consoles 0 PC Boxed -0,2 0 0,2 0,4 0,6 0,8 1 -0,2 Factor2
  • 10. Ways outHow to maintain growth in the competitive MMO market Visualisatie platforms factoren en platform grootte 1 Game: Niches / IP / Casual 0,8 Social Casual 0,6 Factor1 0,4 Mobile MMOs 0,2 PC Download Consoles 0 PC Boxed -0,2 0 0,2 0,4 0,6 0,8 1 -0,2 Factor2
  • 11. Ways outHow to maintain growth in the competitive MMO market Visualisatie platforms factoren en platform grootte 1 Market: Emerging Markets 0,8 Social Casual 0,6 Factor1 0,4 Mobile MMOs 0,2 PC Download Consoles 0 PC Boxed -0,2 0 0,2 0,4 0,6 0,8 1 -0,2 Factor2
  • 12. Ways outHow to maintain growth in the competitive MMO market Visualisatie platforms factoren en platform grootte 1 Distribution: Creative Ideas 0,8 Social E.g. F2P boxed World of Tanks Casual 0,6 Factor1 0,4 Mobile MMOs 0,2 PC Download Consoles 0 PC Boxed -0,2 0 0,2 0,4 0,6 0,8 1 -0,2 Factor2
  • 13. Ways outHow to maintain growth in the competitive MMO market Visualisatie platforms factoren en platform grootte 1 Platform: X-Platform / Mobile 0,8 Social Casual 0,6 Factor1 0,4 Mobile MMOs 0,2 PC Download Consoles 0 PC Boxed -0,2 0 0,2 0,4 0,6 0,8 1 -0,2 Factor2
  • 14. Factor analysis: Visualisation platforms and size in terms of gamers 1 0,8 Social Casual online TV 0,6Factor1 0,4 cloud Mobile MMOs 0,2 PC Download apps Consoles 0 PC Boxed -0,2 0 0,2 0,4 0,6 0,8 1 -0,2 Factor2
  • 15. sizing and seizing opportunities Newzoo Market Data Clients Browser Gaming. Sizing & Seizing Opportunities 50% EU, 30% US, 20% Asia
  • 16. Where is the opportunity?Preferences and spending differs, Demographics not so much Fastest growing* F2P MMO games September – October 2011 MMO genre US 1. League of Legends | Riot Games 2. Wizard101 | Kingsisle 3. Age of Conan Unchained | Funcom Europe (incl. Russia) 1. World Of Tanks | Wargaming 2. Grand Fantasia | Aeria Games 3. League of Legends | Riot Games Latin America MMO type 1. Shaiya | Aeria Games 2. Priston Tale | Hazit Online Games 3. World of Tanks | Wargaming * Highest Player Acquisition Growth Rates within IQU’s 80M player profile dBase. in co-operation with www.iqu.com
  • 17. Where is the opportunity?Preferences and spending differs, Demographics not so much Fastest growing* F2P MMO games September – October 2011 US 1. League of Legends | Riot Games 2. Wizard101 | Kingsisle 3. Age of Conan Unchained | Funcom Europe (incl. Russia) 1. World Of Tanks | Wargaming 2. Grand Fantasia | Aeria Games 3. League of Legends | Riot Games Latin America 1. Shaiya | Aeria Games 2. Priston Tale | Hazit Online Games 3. World of Tanks | Wargaming * Highest Player Acquisition Growth Rates within IQU’s 80M player profile dBase. in co-operation with www.iqu.com
  • 18. Sizing the opportunityAs specific as possible | F2P Shooter MMO market in Germany 16% of 8.8M active MMO gamers like shooters: 1.4M Germans
  • 19. Sizing your marketAs specific as possible | F2P Shooter MMO market in Germany 32% of 2.6M active MMO gamers that spend money in F2P MMOs like shooters: 830,000 Germans (9% of all active MMO gamers) An average F2P MMO payer spends €8.5/month 830,000/1.5*8.5= €4.7M/month or approx €55M/year
  • 20. Seizing the opportunityHow and where to go mobile? Full game, extension, TV controller Germany October 2011: iPad: 38,000 games a day. (#1Fifa 12) iPhone/iPod: 380,000 games a day. (#1Fifa 12, #2Lords & Knighs) Paid Games: 38% www.iosdata.com
  • 21. Seizing the opportunityCross-platform potential | Work in progress 78% of all MMO gamers plays mobile games Players DE 36.300.000 Overlap with --> Platform Portals Social Mobile MMOs Consoles Boxed Downloaded Portals 26.300.000 52% 66% 42% 70% 74% 61% Social 16.500.000 83% 74% 52% 80% 78% 65% Mobile 22.200.000 78% 55% 46% 78% 76% 63% MMOs 13.200.000 83% 64% 78% 85% 89% 77% Consoles 24.600.000 75% 54% 70% 45% 79% 58% Boxed 26.000.000 75% 49% 65% 45% 75% 67% Downloaded 20.000.000 81% 54% 70% 51% 72% 87%
  • 22. Seizing the opportunityCross-platform potential | Work in progress 73% of all MMO gamers plays mobile games Players US 145.100.000 Overlap with --> Platform Portals Social Mobile MMOs Consoles Boxed Downloaded Portals 115.300.000 57% 56% 41% 60% 53% 56% Social 76.000.000 86% 65% 53% 69% 57% 61% Mobile 75.000.000 86% 66% 51% 69% 62% 65% MMOs 52.300.000 91% Confidential 77% 73% 83% 79% Confidential 83% Consoles 82.000.000shown at event Only 84% 64% 63% 53% Only shown at 64% event 63% Boxed 70.800.000 86% 62% 66% 58% 74% 79% Downloaded 73.300.000 87% 63% 67% 59% 71% 76%
  • 23. Seizing the opportunityCross-platform potential | Work in progress 76% of all MMO gamers plays mobile games Players BR 35.000.000 Overlap with --> Platform Portals Social Mobile MMOs Consoles Boxed Downloaded Portals 26.500.000 75% 75% 72% 58% 65% 71% Social 24.100.000 82% 76% 75% 60% 65% 71% Mobile 24.000.000 83% 77% 75% 67% 70% 75% MMOs 23.700.000 81% Confidential 77% 76% 63% 71% Confidential 77% Consoles 18.900.000shown at event Only 80% 76% 85% 79% Only shown at 78% event 81% Boxed 20.600.000 83% 76% 82% 82% 72% 91% Downloaded 22.900.000 82% 75% 79% 80% 67% 82%
  • 24. Seizing the opportunityCross-platform potential | Work in progress 10.2M MMO gamers that also play on mobile Players DE 36.300.000 Overlap with --> Platform Portals Social Mobile MMOs Consoles Boxed Downloaded Portals 26.300.000 13.800.000 17.200.000 10.900.000 18.400.000 19.500.000 16.100.000 Social 16.500.000 13.800.000 12.200.000 8.500.000 13.200.000 12.800.000 10.700.000 Mobile 22.200.000 17.200.000 12.200.000 10.200.000 17.300.000 17.000.000 13.900.000 Confidential MMOs 13.200.000 11.000.000 Confidential 8.500.000 10.200.000 11.200.000 11.800.000 10.200.000 Only shown at event Consoles 24.600.000shown at event 13.200.000 17.300.000 Only 18.400.000 11.200.000 19.400.000 14.300.000 Boxed 26.000.000 19.500.000 12.800.000 16.900.000 11.800.000 19.400.000 17.300.000 Downloaded 20.000.000 16.100.000 10.700.000 13.900.000 10.200.000 14.300.000 17.400.000
  • 25. Seizing the opportunityCross-platform potential | Work in progress 3.4M MMO gamers that also play on mobile Payers and spend money on both DE 24.000.000 Overlap with --> Platform Portals Social Mobile MMOs Consoles Boxed Downloaded Portals 4.600.000 3.600.000 3.300.000 3.900.000 3.800.000 3.800.000 3.700.000 Social 3.100.000 2.400.000 2.500.000 2.600.000 2.800.000 2.700.000 2.600.000 Mobile 5.500.000 2.900.000 3.800.000 4.200.000 4.800.000 4.800.000 4.200.000 MMOs 4.500.000 Confidential 2.800.000 3.200.000 3.400.000 Confidential 3.800.000 3.800.000 3.600.000 Consoles Only shown at event 14.200.000 3.900.000 5.100.000 5.700.000 7.100.000 Only shown at event 7.700.000 12.300.000 Boxed 17.000.000 3.800.000 5.200.000 6.200.000 7.900.000 14.100.000 9.100.000 Downloaded 7.500.000 3.300.000 4.200.000 4.400.000 4.900.000 6.400.000 6.900.000
  • 26. what is the next step Newzoo Market Data ClientsBrowser Gaming. Sizing & Seizing Opportunities 50% EU, 30% US, 20% Asia
  • 27. US UK Germany France Spain Italy Netherlands Belgium Brazil Mexico Russia China KoreaGlobal & Local Market Intelligence. Global & Local Clients. All platforms / bizz models Specifically Market Data Clients Newzoo MMO & Mobile 50% EU, 30% US, 20% Asia
  • 28. Good News. B2B marketing toolsGamesindustry.com FREE NEW: Gamesindustry.com/blog consumer market data peter@newzoo.com deadline 2012 editons 24/11 Free and Full 2011 MMO Reports gamesindustry.com/blackbook Newzoo.com/mmoreport
  • 29. hidden object quizSizing & Profiling OnlineMarket Data Clients Globe Newzoo Gaming Across The 50% EU, 30% US, 20% Asia
  • 30. peter@newzoo.com