2014 Global Games Market Webinar

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Trends and insights towards a $100bn global market in 2017

Trends and insights towards a $100bn global market in 2017

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  • 1. www.newzoo.com Peter Warman CEONewzoo Zoom Out. Global Games Market Webinar Trends and insights towards a $100bn global market in 2017 CelebratingthelaunchofNewzoo’s 2014GlobalGamesMarketReport
  • 2. www.newzoo.com Peter Warman CEONewzoo Zoom In. Global Games Market Webinar Trends and insights towards a $100bn global market in 2017
  • 3. www.newzoo.comwww.newzoo.com© 2014 Newzoo Peter Warman CEONewzoo Zoom In. Global Games Market Webinar Trends and insights towards a $100bn global market in 2017 CelebratingthelaunchofNewzoo’s 2014GlobalGamesMarketReport
  • 4. www.newzoo.comwww.newzoo.com© 2014 Newzoo Peter Warman CEONewzoo Zoom Out. Global Games Market Webinar Trends and insights towards a $100bn global market in 2017 CelebratingthelaunchofNewzoo’s 2014GlobalGamesMarketReport
  • 5. www.newzoo.comwww.newzoo.com© 2014 Newzoo Peter Warman CEONewzoo CelebratingthelaunchofNewzoo’s 2014GlobalGamesMarketReport 2014 Global Games Market Report 45 pages Global Trends & Key Moments Methodology & Key Market Indicators Global Market per Screen, Segment & Region Game Revenues of Top Public Companies Market Per Region, 2013-2017 Projections The Top 50 Countries, 2014 Data Key Data & Insights on 18 Countries Franchise Rankings & Insights €1,490 ($1,990) Global Games Data Service 12 Month Continuous Service Granular Datasets Quarterly Updates Custom Analysis Support Includes report €4,900 ($6,700) Global Games Market Webinar Trends and insights towards a $100bn global market in 2017
  • 6. www.newzoo.comwww.newzoo.com Webinar practical stuff © 2014 Newzoo Questions Questions can be posed by using the Questions box in the GoToWebinar dashboard Selected questions will be answered at the end of the webinar following a 40 minute presentation. All questions will receive a personal answer from one of the presenters. Problems If you are experiencing any Technical problems let us know via the Questions box and we will see what we can do. Alternatively shoot an email to our moderator Thomas, thomas@newzoo.com
  • 7. www.newzoo.comwww.newzoo.com Global and Local Market Intelligence © 2014 Newzoo GLOBAL COUNTRIES FRANCHISES APPSTORES CUSTOM several key clients cannot be disclosed NEWZOO SERVICES
  • 8. www.newzoo.comwww.newzoo.com© 2014 Newzoo Global Games Market Webinar Trends and insights towards a $100bn global market in 2017 Looking Back.
  • 9. www.newzoo.comwww.newzoo.com/globalgamesdata 1,110M GAMERS 2013 Global Games Market © 2014 Newzoo Key Take-Aways. *Excluding tax, hardware, consumer-to-consumer trade but including retail margin. Japan 2013 mobile revenues $5.5bn of which $2.4bn through feature phones Games generated 80% of appstore revenue versus 65% a year ago
  • 10. www.newzoo.comwww.newzoo.com/globalgamesdata 2013 Global Games Market © 2014 Newzoo *Excluding tax, hardware, consumer-to-consumer trade but including retail margin. www.newzoo.com/chinareport Key Take-Aways. China exceeded expectations with +35% Year-on-year growth with total revenues of $13.5bn in 2013
  • 11. www.newzoo.comwww.newzoo.com© 2014 Newzoo Peter Warman CEONewzoo Zoom Out. Global Games Market Webinar Trends and insights towards a $100bn global market in 2017
  • 12. www.newzoo.comwww.newzoo.com Peter Warman CEONewzoo The Real World CONSUMER ENTERTAINMENT SCREEN TV/CONSOLE FLOATING SCREEN TABLETS/HANDHELDS COMPUTER SCREEN DESKTOP/LAPTOP PERSONAL SCREEN FEATURE & SMARTPHONES Global Games Market Webinar Trends and insights towards a $100bn global market in 2017 SOCIAL NETWORKS THE CLOUD
  • 13. www.newzoo.comwww.newzoo.com/globalgamesdata 2013 Global Games Market © 2014 Newzoo *Excluding tax, hardware, consumer-to-consumer trade but including retail margin.1,110M GAMERS Key Take-Aways. In North America 24% of gamers played on all four screens, or 41M gamers In Western Europe 22% of gamers played on all four screens, or 34M gamers
  • 14. www.newzoo.comwww.newzoo.com/globalgamesdata © 2014 Newzoo Data Explorer King Franchises: Screen Most Played On For Candy Crush, Pet Rescue Saga, Farm Heroes and Papa Pear Saga gamers #2 grossing iOS game in the world (March ’14), #2 for GooglePlay 48% of mobile Candy Crush gamers also plays one of King’s other mobile titles 38% Of Candy Crush gamers has a Samsung phone #6 grossing iOS game in the world (March ’14) #7 for GooglePlay 53% of mobile Farm Heroes gamers also plays Candy Crush on mobile 48% Of Farm Heroes players lives with kids at home Aggregated data for 12 countries: US UK GER FR BE NL TR 55M Is the minimum number of gamers for any of these four King franchisesPO CHN KOR VN JP CROSS-SCREEN MONETIZATION King uses the PC screen to Tweak gameplay Test games Build a community Promote mobile And then selects the game to publish on mobile and starts monetizing. Only the oldest King franchise, Candy Crush had more players on mobile in March with 40% Playing most on a smartphone and 39% on PC. Key Take-Aways.
  • 15. www.newzoo.comwww.newzoo.com© 2014 Newzoo Global Games Market Webinar Trends and insights towards a $100bn global market in 2017 Looking Back. Global Games Market Webinar Trends and insights towards a $100bn global market in 2017 Looking Ahead.
  • 16. www.newzoo.comwww.newzoo.com/globalgamesdata 2014E Global Games Market *Excluding tax, hardware, consumer-to-consumer trade but including retail margin. © 2014 Newzoo Tablet gaming is fastest growing segment at 37% Year-on-year growth TV Console gaming flat at $23.4bn with current-gen still strong Key Take-Aways.
  • 17. www.newzoo.comwww.newzoo.com/globalgamesdata 2014E Global Games Market © 2014 Newzoo *Excluding tax, hardware, consumer-to-consumer trade but including retail margin. Key Take-Aways. Asia-Pacific contributes 82% Of global annual growth of $6.0bn taking 45% of the worlds’ games market
  • 18. www.newzoo.comwww.newzoo.com© 2014 Newzoo Global Games Market Webinar Trends and insights towards a $100bn global market in 2017 Looking Back. Global Games Market Webinar Trends and insights towards a $100bn global market in 2017 Looking Ahead. Global Games Market Webinar Trends and insights towards a $100bn global market in 2017 Towards 2017.
  • 19. www.newzoo.comwww.newzoo.com/globalgamesdata 2013-2017 Global Games Market © 2014 Newzoo, Global Games Market Report Key Take-Aways. The global games market grows to $102.9bn In 2017, at a compound annual growth rate of 8.1%
  • 20. www.newzoo.comwww.newzoo.com/globalgamesdata 2012 2013 2014 2015 2016 2017 10 20 30 40 50 60 70 80 90 100 Global Games Market 2012-2017 2013 $75.5 Bn 2017 $102.9 Bn $70.4 18% $75.5 $81.4 $88.4 $95.2 $102.9 23% 27% 30% 32% 34% $12.7 $17.6 $21.8 $26.3 $30.7 $35.4 TOTAL MOBILE TOTAL MOBILE 2013 $17.6 Bn 2017 $35.4 Bn TOTAL MARKET 2013-2017 CAGR MOBILE GAMES +8.1% +19.1% $Bn SHARE SHARE SHARE SHARE SHARE SHARE MOBILE MOBILE MOBILE MOBILE MOBILE MOBILE TOTAL TOTAL TOTAL TOTAL TOTAL TOTAL © 2014 Newzoo © 2014 Newzoo Global Games Market Report | May 2014 TOTAL GAMES MARKET MOBILE GAMES MARKET Key Take-Aways. This year mobile gaming passes a quarter share of the games market. In 2017 34% Of global game revenues will be generated through (smart)phones and tablets, at $35.4bn Double compared to 2013 and more than consoles….
  • 21. www.newzoo.comwww.newzoo.com/globalgamesdata Global Games Market 2013-2017 2013 Global Revenues Exceeded Expectations Driven by Continued Growth in China and Mobile Gaming on a Global Scale. Between 2013 and 2017, the Global Games Market Grows at 8.1% (CAGR) per Year to $100bn in 2017. Apple, King, Gungho Generate More Annual Game Revenues Than Nintendo. The Asia-Pacific Region Contributes 82% of $6Bn Global Games Market Growth. Smartphones and Tablets Match Global Console Revenues. The Global Number of Gamers Surpasses 2.0Bn, Up From 1.6Bn in 2013. Tencent Takes 10% of World Games Market. China Overtakes US as Worlds’ Biggest Games Market with over $25Bn Revenue. Mobile Games Market Share Rises to 35% with $35Bn Revenue. Global MMO Revenues Equal Those of TV / Consoles at $24Bn. Physical Sales Evaporate, Dropping Below 20% in the US. The Asia-Pacific Region Takes 49% of Global Market. © 2014 Newzoo, Global Games Market Report Key Moments Towards 2017 | Revenues Per Year and Market Segment Key Take-Aways. In 2013, Tencent became worlds’ biggest game company. Its Q1 results showed YoY growth of +40% At this pace, Tencent will take 10% of the f global games market in 2015
  • 22. www.newzoo.comwww.newzoo.com/globalgamesdata Companies Source: Free rankings on newzoo.com = = FY 2013 Q1 2014
  • 23. www.newzoo.comwww.newzoo.com/globalgamesdata Global Market Data Methodology Newzoo’s unique approach to global market data and projections Worlds’ Biggest Sudoku.
  • 24. www.newzoo.comwww.newzoo.com/globalgamesdata Global Market Model ShareofPayingPlayers(%) Time/Player(hrs) Avg.Spend/PayingPlayer($) Global Financial Company Analsyis Game revenues of public and non-public companies Population & Economic Census Data Projecting organic growth on a local and global scale Primary Consumer Research in Key Countries Understanding playing and spending behaviour Local Data Validation With commercial companies in specific countries Third Party Data & Research Reported on a local and global scale Newzoo’s Global Data Model Output: Key Market Indicators (Global, Regional, Local)Input: Continuous Data Analysis Modelling
  • 25. www.newzoo.comwww.newzoo.com/globalgamesdata Using Economic & Population KPIs Coming soon: new casual connect report Key Take-Aways. Connectivity and economic growth drive games market growth. Online population will grow +39% Towards 2017 compared to 7.9% in matgure markets.
  • 26. www.newzoo.comwww.newzoo.com/globalgamesdata Newzoo Estimates in Perspective Notes: Compound annual growth rates cover different periods: PwC (2012-17), IDG (2012-17), Gartner (2012-15), DFC (2012- 17), Newzoo (2013-2017). Sources: PWC: “Global Media & Entertainment Outlook 2013-17”, IDG: Investor relations site Capcom (dated September 2013), Gartner: Press release October 29, 2013. DFC: “Return of the core gamer”, February 2014. Newzoo: Games Market Update, April 2014. 2012 2013
  • 27. www.newzoo.comwww.newzoo.com/globalgamesdata Granularity Country-by-Country Top 100 countries by game revenues www.newzoo.com/countryrevenues
  • 28. www.newzoo.comwww.newzoo.com© 2014 Newzoo Zoom Out. Global Games Market Webinar Trends and insights towards a $100bn global market in 2017
  • 29. www.newzoo.comwww.newzoo.com Games: Mass audience & Transmedia Free-to-play PC/MMO games are leading growth on PC with a compound annual growth rate (CAGR) of +19.4% for 2012 - 2016. PewDiePie is now the #1 Channel on YouTube worldwide with 14,245,717 subscribers and 2,577,980,625 views to date On the Friday of the League of Legends final, attended by 13,000 fans, 4,300,000 people watched live streams on Twitch. Free to Play eSports Game Video Content Trends are all inter-related
  • 30. www.newzoo.comwww.newzoo.com It is about time. Total time spent on games in 2013 is up +39% Compared to 2011 In North America +43% In Western Europe Sizing eSports Popularity
  • 31. www.newzoo.comwww.newzoo.com© 2014 Newzoo Zoom Out. Global Games Market Webinar Trends and insights towards a $100bn global market in 2017
  • 32. Global Games Market Webinar Trends and insights towards a $100bn global market in 2017 Zoom Out.
  • 33. Global Games Market Webinar Trends and insights towards a $100bn global market in 2017 Zoom Out.
  • 34. Zoom Out. Global Games Market Webinar Trends and insights towards a $100bn global market in 2017
  • 35. Global Games Market Webinar Trends and insights towards a $100bn global market in 2017 The Real World CONSUMER ENTERTAINMENT SCREEN TV/CONSOLE FLOATING SCREEN TABLETS/HANDHELDS COMPUTER SCREEN DESKTOP/LAPTOP PERSONAL SCREEN FEATURE & SMARTPHONES SOCIAL NETWORKS THE CLOUD
  • 36. www.newzoo.comwww.newzoo.com© 2014 Newzoo Zoom Out. The Real World
  • 37. www.newzoo.comwww.newzoo.com© 2014 Newzoo AppStores & Mobile Devices Drive Change in the Real World Zoom Out. The Real World Zoom In. vs The AppStore
  • 38. www.newzoo.comwww.newzoo.com© 2014 Newzoo Zoom Out. The Real World
  • 39. www.newzoo.comwww.newzoo.com© 2014 Newzoo Zoom Out. The Real World
  • 40. www.newzoo.comwww.newzoo.com Peter Warman CEONewzoo Zoom In. CelebratingthelaunchofNewzoo’s 2014GlobalGamesMarketReport Global Games Market Webinar Trends and insights towards a $100bn global market in 2017 Order at newzoo.com €1,490 ($1,990) Continuous service €4,900 ($6,700) Top 100 countries by game revenues: www.newzoo.com/countryrevenues Zoom Out.