During the Amazon AWS Summit 2012 in Tel Aviv (Israel) Galed Friedmann - Head of Operations at Onavo - went on stage to talk about his company's experience using Amazon AWS services.

1. SCALING UP WITH AWS
GROWING PAINS OF A STARTUP COMPANY
Galed Friedmann
Head of Operations

2. ONAVO
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3. ONAVO IS 100% CLOUD BASED
» Over 150 instances world wide
› US East, EU West, South America, Singapore
» Plenty of AWS services in use
› EC2 S3 RDS IAM EMR
› SES SNS SQS
› CloudWatch Route53 CloudFront
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4. BASIC ARCHITECTURE
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5. THE GROWING PAINS
» Continuously growing
› Adding more resources all the time
» Handling sudden increases
› “We’re on TechCrunch, bring up more servers!”
» Maintaining a 99.99% uptime
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6. UTILIZING RESOURCES
COPYRIGHT © 2012 ONAVO LTD. PROPRIETARY AND CONFIDENTIAL.

7. AUTO SCALING
» Maintains the desired amount of instances
› Replaces unhealthy instances
» Allows scaling up and down based on
CloudWatch metrics
» Completely automated
› Assumes your application is automated
COPYRIGHT © 2012 ONAVO LTD. PROPRIETARY AND CONFIDENTIAL.

8. BECOMING FULLY AUTOMATED
» Instance Store backed
› Pre-bundled AMIs with everything
» Configuration
» Sharing
› No persistent storage, but data needs to be shared
» Exporting
› No persistent storage, but data needs to be saved
COPYRIGHT © 2012 ONAVO LTD. PROPRIETARY AND CONFIDENTIAL.

9. AUTOMATING CONFIGURATION
» Puppet
› Keeping configuration
up to date
› Share resources
› Deploy changes
instantly
Configuration Sharing Exporting COPYRIGHT © 2012 ONAVO LTD. PROPRIETARY AND CONFIDENTIAL.

10. LOAD BALANCER NEEDS TO KNOW
» Life is easy with Auto Scaling & ELB
› We’re not using ELB
» Puppet keeps the LB up to date
Oct 18 00:34:58 puppet-agent[6841]:
(/Stage[main]/Loadbalancer::Loadbalancer/Export::Expiringhost[proxy21]/Host[stable_host21]/ip) ip
changed '0.0.0.1' to '10.207.110.184'
Oct 18 00:34:58 puppet-agent[6841]: Finished catalog run in 2.87 seconds
Configuration Sharing Exporting COPYRIGHT © 2012 ONAVO LTD. PROPRIETARY AND CONFIDENTIAL.

11. SHARED CONFIGURATION
» Basic information needs to be shared
› Authentication details
› Compression on/off
› Desired compression level
» Are there any off the shelf solutions?
Configuration Sharing Exporting COPYRIGHT © 2012 ONAVO LTD. PROPRIETARY AND CONFIDENTIAL.

12. REDIS TO THE RESCUE!
» Advanced key-value store
» In memory data sets, atomic operations
» Easy to implement master-slave replication
Configuration Sharing Exporting COPYRIGHT © 2012 ONAVO LTD. PROPRIETARY AND CONFIDENTIAL.

13. LOG COLLECTION
» Logs need to be collected and processed in order to
display users’ savings
» Flume – distributed, reliable and available service for
moving large amounts of log data.
Configuration Sharing Exporting COPYRIGHT © 2012 ONAVO LTD. PROPRIETARY AND CONFIDENTIAL.

14. DECIDING ON SCALING POLICIES
» Scale up quickly
› You want to prepare for the worst
» Scale down slowly
› Prevent fluctuations
» Get the most out of the resource
› Maintain 80-90% utilization
COPYRIGHT © 2012 ONAVO LTD. PROPRIETARY AND CONFIDENTIAL.

15. PUTTING IT ALL TOGETHER
COPYRIGHT © 2012 ONAVO LTD. PROPRIETARY AND CONFIDENTIAL.

16. SUMMARY
» AWS have great building blocks
» Auto Scaling
› Reduces operational costs
› Assists in utilizing your resources effectively
» Prepare your automation and handle all use
cases
» It’s worth it.
COPYRIGHT © 2012 ONAVO LTD. PROPRIETARY AND CONFIDENTIAL.

17. THANK YOU
» galed@onavo.com
» @galedfriedmann
COPYRIGHT © 2012 ONAVO LTD. PROPRIETARY AND CONFIDENTIAL.