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February 2016
How Sunbites presented 'Box of the week', through
interactive posts on Facebook Newsfeed.
Case Study
Sunbites had to run a campaign targeted towards women, majorly
aiming to make them appreciate themselves more. Asking them to
take some time off the rush, and focus of their self occasionally. The
brief was simple, talk to the women, and make them appreciate the
importance of relaxation, enjoyment, self improvement and vitality.
Case Study
BRIEF
FMCG
Sunbites Arabia Newsfeed SmartApp
We ran a campaign called 'Sunbites - My Time', and revealed one
emotion at a time through a unique video for each, and giving the
women a chance to win Sunbite's 'My time' box of the day, just by
registering themselves. We had to give away 100 boxes, and the
first 100 to register would win it. A versatile app, which would play
a different video, and give away a different gift every 2 days. from
the same post. Of course we received much more than 100 entries
for it, unfortunately.
Case Study
STRATEGY
Sunbites Arabia Newsfeed SmartAppSunbites Arabia Newsfeed SmartApp
FMCG
Screen 1
Click 'play' to
see what's in
store for you
this week!
Case Study Sunbites Arabia Newsfeed SmartApp
FMCG
Screen 2
Case Study
Watch video
of the Box
of the week
Sunbites Arabia Newsfeed SmartApp
FMCG
Screen 3
Case Study
Read more
about what
you are about
to win!
Sunbites Arabia Newsfeed SmartApp
FMCG
Screen 4
Case Study
Fill in your
details to
make it
your's.
Sunbites Arabia Newsfeed SmartApp
FMCG
Registrations received per day
FMCG
Dec 23 Dec 29
20
0
40
80
60
100
120
114
46
143
34
28
12
2
1 2 3 4 5 6 7
140
160
Number of clicks on Play button - 18,186
Number of Number of Number of
21.2% 12.69% 4.84%
FMCG
1,736
Video Views
1039 397
People who
registered
to win it
People who
viewed the
Box of the week
C o n v e r s i o n R a t e
We only had one job. Get registrations.
Sunbites wanted users to be excited
about the 'Box of the week', and register
themselves to win it.
All this in exactly 7 days.
We got 397 registrations. In just 7 days.
Along with 1,736 video views, and 1039
views on the Box of the week.
FMCG
NEWSFEED SMARTAPPS
US Patent File Number: US2014880295 / Indian Patent File Number: 5298/CHE/2014 /
GCC Patent File Number: 2015/30232
Newsfeed SmartApps is a patent pending innovation that
let's brands post rich, engaging & interactive status
updates on their FB pages resulting in higher engagement.
With Newsfeed apps deploy engaging games, quizzes,
surveys, mini-websites, data collection apps, videos or
product slideshows with call to action and any interactive
element right in the newsfeed!
nj
Easy to Post Works on
Newsfeed
Mobile
Friendly
Promotable via
Facebook Ads
No allow app &
FB app tab
Sharable &
Likeable
Comprehensive
Analytics
NEWSFEED
SMARTAPPS
Newsfeed SmartApps

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How Sunbites presented 'Box of the week', through interactive posts on Facebook Newsfeed.

  • 1. February 2016 How Sunbites presented 'Box of the week', through interactive posts on Facebook Newsfeed. Case Study
  • 2. Sunbites had to run a campaign targeted towards women, majorly aiming to make them appreciate themselves more. Asking them to take some time off the rush, and focus of their self occasionally. The brief was simple, talk to the women, and make them appreciate the importance of relaxation, enjoyment, self improvement and vitality. Case Study BRIEF FMCG Sunbites Arabia Newsfeed SmartApp
  • 3. We ran a campaign called 'Sunbites - My Time', and revealed one emotion at a time through a unique video for each, and giving the women a chance to win Sunbite's 'My time' box of the day, just by registering themselves. We had to give away 100 boxes, and the first 100 to register would win it. A versatile app, which would play a different video, and give away a different gift every 2 days. from the same post. Of course we received much more than 100 entries for it, unfortunately. Case Study STRATEGY Sunbites Arabia Newsfeed SmartAppSunbites Arabia Newsfeed SmartApp FMCG
  • 4. Screen 1 Click 'play' to see what's in store for you this week! Case Study Sunbites Arabia Newsfeed SmartApp FMCG
  • 5. Screen 2 Case Study Watch video of the Box of the week Sunbites Arabia Newsfeed SmartApp FMCG
  • 6. Screen 3 Case Study Read more about what you are about to win! Sunbites Arabia Newsfeed SmartApp FMCG
  • 7. Screen 4 Case Study Fill in your details to make it your's. Sunbites Arabia Newsfeed SmartApp FMCG
  • 8. Registrations received per day FMCG Dec 23 Dec 29 20 0 40 80 60 100 120 114 46 143 34 28 12 2 1 2 3 4 5 6 7 140 160
  • 9. Number of clicks on Play button - 18,186 Number of Number of Number of 21.2% 12.69% 4.84% FMCG 1,736 Video Views 1039 397 People who registered to win it People who viewed the Box of the week C o n v e r s i o n R a t e
  • 10. We only had one job. Get registrations. Sunbites wanted users to be excited about the 'Box of the week', and register themselves to win it. All this in exactly 7 days. We got 397 registrations. In just 7 days. Along with 1,736 video views, and 1039 views on the Box of the week. FMCG
  • 11. NEWSFEED SMARTAPPS US Patent File Number: US2014880295 / Indian Patent File Number: 5298/CHE/2014 / GCC Patent File Number: 2015/30232 Newsfeed SmartApps is a patent pending innovation that let's brands post rich, engaging & interactive status updates on their FB pages resulting in higher engagement. With Newsfeed apps deploy engaging games, quizzes, surveys, mini-websites, data collection apps, videos or product slideshows with call to action and any interactive element right in the newsfeed! nj
  • 12. Easy to Post Works on Newsfeed Mobile Friendly Promotable via Facebook Ads No allow app & FB app tab Sharable & Likeable Comprehensive Analytics NEWSFEED SMARTAPPS Newsfeed SmartApps