E This publication is not made by de Volkskrant xtraordinary farming pag 2 Green Care near Amsterdam • page 3 Cultivation under glass at Biopark Terneuzen • page 4 Recreation in the Green Wood • A few stories to whet your appetitepage 4 Industrial ecology for livestock • page 6 Paying for sustainability with snob value • page 7 Northern Frisian Woods experiment • page 8 Dutch knowledge in China C ows should be in the meadow! Farming is for family businesses! No to mega sheds! You can’t earn a living from sustainable agriculture! And so on, and so on. In the public debate on sustainable ag- riculture, leaders of farmers’ organisations, diehards of the environmental movement, civil servants and researchers keep repeat- ing the same old mantras. They have en- trenched views and if nothing changes we will just keep going round and round in cir- cles. These fixed attitudes have brought all development to a standstill and agriculture is increasingly suffering because of it. Who is brave enough to come out from their entrenched position and ask the open question: what do we really want from ag- riculture now? It would become clear that all parties want roughly the same thing: sufficient food, a cleaner environment, farm animals that do not suffer unneces- sarily before they end up on our plate and nature and landscape, to enjoy cycling and walking in. And a very important point – it has to be possible to earn a decent living from it. TransForum was set up in 2004 to help farmers and market gardeners to find new markets. The condition was that produc- tion should be more sustainable. Over the past six years, TransForum has guided 35 practical projects and launched 25 innova- tive research projects. Tomorrow Trans- Forum closes its doors. In this appendix you will find some of our conclusions. It is possible to earn a decent living from sustainable agriculture. The farmer and the city dweller need to partici- pate together more often. Researchers and civil servants need to take more account of the interests of those running businesses. But the most important conclusion of all is this: we must sincerely want to find solu- Illustratie Henk van Ruitenbeek tions. That means no unnecessary rules, no turgid legal procedures, no ill thought- out protest campaigns. Yes to buckling down together. TransForum has demonstrated that doing this takes us down new paths, with surpris- ing outcomes. Strategy: It can always be more sustainable Is an industrial site with tomatoes grown in a high-tech sustainable than another. Just as it is impossible to define greenhouse and a high-tech pig house more sustainable than happiness. What could make one person happy – five children an organic market garden with free range pigs? The question isand the position of mayor – could be torment to another. as impossible to answer as asking whether a child would be Sustainability, like happiness, is the constant pursuit of the organisation that works toward a happier becoming an architect or a baker. improvement. It is never completed, we have to keep monitor- more sustainable future for agriculture ing problems that lie in wait for us. How quickly and openly In 1992 the Advisory Council on Government Policy (WWR) con- problems are tackled when they do crop up tells us more about through innovative projects cluded that sustainability is impossible to define, as no one our chances for developing sustainably than does a vision on a image of what we are working towards is by definition more drawing board. www.transforum.nlProject manager: Franscé Verdeuzeldonk, TransForum texts: René Didde, Marianne Heselmans (final editing), Yvonne de Hilster and Broer Scholtens graPhic design: Brink & De Hoop
Aubergines growing on residual heat in TerneuzenFoto Landzijde go in for too much or perhaps too little ad- vertising or they may just be lacking that little bit of extra knowledge concerning care and clients.’ Jaap Hoek Spaans knows from his own ex- perience how important cooperation is. He teaches Dutch and geography and has 40 hectares of land with nursing cows and sheep. Through his contacts with a fellow lished at the site. Between them the three 18th-century Zwartenhoekse Zeesluis sea farmer, Hoek Spaans learned how to solve Over 100 hectares pioneers have cultivated some 25 hectares locks. ‘I think that this sustainable glass practical problems. According to Hoek at the Biopark and taken out an option to double the ar- horticulture area will be fully taken up in Spaans a striking number of people from Terneuzen remain ea. In order to fill the entire area of 168 five years’ time,’ Van der Hart says with farming backgrounds come to Landzijde available for hectares of glass a good many Dutch and assurance. ‘The fact that it will be possible who had first tried to re-establish them- pioneers wanting to Belgian horticulturalists still need to sign for these glasshouses to be classified as selves elsewhere. ‘They work at a bank, as set up a ‘green’ up. green label glasshouses will confer extra a teacher or as a fireman. When they come glasshouse. Uilenreef confirms that the economic crisis creditworthiness.’ to a Landzijde care farm they say “this is is doing nothing to hasten uptake. Even so There are more plans. In the near future it how I can be a farmer too”. That’s when a he is not pessimistic. ‘Unlike in traditional will be possible for vegetables to be trans- new care-farmer is born.’ areas, especially the Westland, there is ported not just by lorry but also by refrig- room for expansion in Terneuzen,’ he says. erated ship via the canal from Ghent to Residential weekends ‘And where these days can you still negoti- Terneuzen and further afield. ‘Within ten Extensive farms – often the only possibility ate a contract with a fixed energy price for years the Scheldt-Seine Canal will have in landscapes close to cities – would ap- 15 years and are the logistics and refriger- been widened and Paris will be in our pear to be particularly suitable for provid- ated storage all in place?’ sights,’ according to Van der Hart. Green ing work in the care field. Research indi- At majority shareholder Zeeland Seaports, waste from the glasshouses can be fer- cates that contact with the soil or livestock in which the municipalities of Terneuzen, mented, thereby generating energy and makes people feel at home and helps them Flushing and Borsele and the province of compost; wastewater can be recycled and Contact with livestock contributes to the empowerment of people who need extra care develop their own strengths. From children Zeeland all participate, managing director there are plans for the production of bio- spending a residential weekend on the Hans van der Hart is equally upbeat. Crises fuels. Peacefully planting parsley farm to dementing senior citizens and come and go, he says. Zeeland Seaports is Right beside aubergine grower Van Duijn’s homeless drug addicts, care-farms contrib- A heat-exchanger used to thinking in periods of at least ten glasshouse there is a smaller glasshouse. ute to their empowerment, says Jaap Hoek passes on the heat years. And sustainable plans such as these This is an information and training centre, Spaans. ‘The result is that people teach from the Yara fertiliser are the future, maintains Van der Hart. where courses are run for people wanting themselves to function more effectively. In plant to the Zeeland Seaports has set aside 50 hectares to work in energy-friendly glass horticul- The Landzijde organisation psychological or addiction problems or some cases they go onto regular jobs.’ waterpipes in Jan van at the glasshouse site for nature develop- ture. Van der Hart: ‘In the first year 50 some kind of physical disorder. The most Landzijde serves as an example for other Duijn’s glasshouse. ment, water storage, bridle paths and foot- people were trained; 30 found work in the brings together over one mobile workers are at a table cleaning regions. All the affiliated farmers have Photographs by paths. And the agropark is to restore the three glasshouses of the pioneers straight- hundred care-farmers from sprouts. On average 30 clients turn up been recognised by care institutes coming WarmCO2 cultural/historical phenomenon of the away.’ around Amsterdam together five days a week. ‘They are picked up by under the Exceptional Medical Expenses minibus all over the city,’ says Klaassen. Act (AWBZ). Depending on the degree of with municipalities, care-pro- A year and a half ago Klaassen took the care required, a day at a care-farm costs viders and research institutes. initiative to convert a derelict green- between 60 and 100 euros. 80% goes to house that had belonged to a bankrupt the care-farm, 12% is for intake, the care The greenhouses and gardens rose-grower into a care farm. Nowadays plan and evaluation, and 8% for Landzijde provide the clients with mean- it is a learning and care farm. The fresh overheads. At the Biopark Terneuzen glasshouse horti- gines is that they grow on the residual ernment subsidies, while 25 million have vegetables are sold to restaurants and Care budgets are being squeezed. Hoek heat from the Yara fertiliser plant two kilo- been borrowed from a low interest green ingful daytime activities, shops in and around Amsterdam. ‘The Spaans considers however that care-farm- culturalists draw residual heat and CO2 from metres away in Sluiskil. The plant – ac- fund. helping them to re-engage Michelin-starred restaurant De Bokkend- ing is here to stay in the care-sector. ‘Mu- the Yara fertiliser plant. There are also plans counting just by itself for three percent of with life. oorns in Overveen and the Kas in Am- nicipalities will place people with an indi- for the centralised production of biofuels from the natural gas consumption in the Neth- Waterpipes sterdam are among our customers,’ says cation on care-farms, if only because erlands – releases huge quantities of low- The residual heat from the fertiliser plant Klaassen proudly. farmers offer relatively cheap care.’ green waste. And: ‘It will soon be possible for grade residual heat. goes to the glasshouse complex in the form ‘That’s Simon working over there,’ says Je- The Kwekerij is one of more than a hun- At care-insurer Agis, Anouk Mateijsen has the vegetables to be sent to Paris by refriger- And the plant also generates CO2 – a waste of water at a temperature of 95 degrees. At roen Klaassen of the Kwekerij in Amster- dred care farms that are flourishing in just concluded a contract with Landzijde product that costs it more and more mon- the complex a heat-exchanger distributes dam, pointing to a man potting up parsley the greater Amsterdam area. It is a kind for a third year. ‘Clients see a horticultural ated ship.’ ey on account of the climate problem and the heat to the glasshouse water pipes. with infinite patience. ‘Simon had an alco- of pilot business run by Landzijde, an or- enterprise or farm as a meaningful form of emission rights. For horticulturalists CO2 is Water at a temperature of 40 degrees is re- H hol problem, but here in the greenhouse ganisation forming the link between the daytime activity,’ she says. ‘And if the orticulturalist Jan van Duijn, who a vital fertiliser that bring aubergines, to- turned to the fertiliser plant, where it is he’s back into the rhythm of work and per- affiliated farmers and the care institutes, farmers and Landzijde are able to guaran- hails from the Westland, has been matoes and sweet peppers on more quick- heated up again. The pure CO2 from Yara is forming meaningful tasks. He’s so good at care offices and municipalities that pur- tee quality, we can only applaud care ini- pioneering at a brand-new ag- ly. ‘Until recently all the heat and CO2 went mixed with compressed air and injected in- his work that we are thinking about taking chase organised daytime activities on tiatives of this kind.’ ropark near Terneuzen since last year. In into the canal or the air,’ says Jan Uilen- to the glasshouses. him on permanently. ‘ the farm. In this regard Landzijde is col- Landzijde has all sorts of other plans as November 2009 he started with seedlings; reef, managing director of WarmCO2. ‘Now According to Uilenreef this far-reaching It’s just nine o’clock in the morning and laborating in the TransForum knowledge well. Shops on farms. Language lessons for in January he harvested the first auber- the horticulturalists in Terneuzen are cut- form of recycling on such scale is unique in apart from Simon there are already 30 project Greencare with Wageningen UR pupils at an Agricultural Training Centre gines. He gathered in the final harvest with ting down on their fossil fuel consumption the world. ‘Experiments are being conduct- Photo’s WarmCO2 people – most of the men – busily at work and VU University Amsterdam. ‘Cooper- (AOC) who need to catch up and are seek- hydraulic, extendable electro wagons, he by 90%.’ ed only in Germany.’ Horticulturalist Jan in the greenhouse on the western edge of ation is necessary,’ says Jaap Hoek ing a job on a care-farm. At the end of the relates in his five-hectare glasshouse. ‘The The WarmCO2 company, together with its van Duijn now pays as much for his energy Amsterdam. They are potting up parsley Spaans (56), managing director of Lan- morning Klaassen and Hoek Spaans pro- plants were four metres high.’ Twice a week shareholders Zeeland Seaports and Yara, as in a conventional gas-heated (combined and letters, picking tomatoes and cour- dzijde, ‘for no matter how inventive farm- vide a guided tour of the greenhouse for his employees do the rounds to gather au- has invested 80 million euros in an indus- heat and power) glasshouse. gettes with yellow flowers and sorting au- ers are in offering care, on their own they the latter target group. Simon is still there bergines from the 70,000 plants. trial heat grid. Approximately twelve mil- A tomato grower from Belgium and a bergines and cucumbers. They suffer from often come up against the limits. They potting up parsley plants. What’s special about Van Duijn’s auber- lion have been paid out in the form of gov- sweet pepper grower are already estab- Open Letter Dear Minister, The combination of Economic Affairs, Agriculture & Innovation in the one ministry creates a tremendous opportunity. This ministry will be able to invest so as to ensure we can continue living in a prosperous and beautiful country. metropolitan agriculture can have many faces: Agroparks with pigs a sensitive issue agroparks, green care organised at region- The Netherlands may be proud of its internationally renowned agricultural sector. This strong Various agroparks are on the drawing terhouse on site – also means less trans- competition position is attributable to 150 years of effective innovation. board in the Netherlands, but when pigs portation of the animals and feed. al level, local production, urban farms..... come into the frame matters become sen- On behalf of the Innovation Network, ar- But innovation can no longer continue along the same lines as in the last century. Innovations sitive. Three years ago, for example, inves- chitect Winy Maas and designers from The now need to take account of the requirements of members of the public and consumers. This calls tors had almost been found for an ‘Agro- Why Factory (TU Delft) recently designed a for the steering of demand and active participation by all parties concerned. It was in order to We may need some time to get used to understanding that for a real leap forward centrum Westpoort’ in the Amsterdam glass, organic pig tower for The Hague. The share experience in this area that TransForum was set up in 2005. the idea, but the division between town docklands. Under the design produced by designers of this City Pig have calculated to be made here, rural businesses will Wageningen UR, this would involve three that The Hague annually consumes some (not for farmers) and country (for farmers) have to organise with each other and with Now, six years later, we know how to tackle this process. We have seen how things can go well and low pig ‘flats’ covering four hectares: the 300,000 pigs, and that 0.6 square kilome- how they can go wrong. By concentrating at this point on innovation in the agrosector, the no longer makes much sense in our ‘urban’ parties that they used to have lower floors for mushrooms, two further tres would be required to provide organic Netherlands can set itself apart with a clean, low energy, environment-friendly and efficient crowded country. This is clear from the little to do with, such as care service floors for housing some 114,000 pigs, and quarters for them, at least if the pig pens system of production. This will leave us with an export product of world class. rising tension between farmers who want providers, supermarkets, universities, then vegetable glasshouses on the roofs. were not stacked. to expand and the general public who tourist information offices and societal The site would also contain a slaughter- The New Mixed Farm in Grubbenhorst in Together we possess the knowledge, possibilities and energy to realise this ambition. We have want peace and quiet, nature and a groups. house and a manure- and compost- the province of Limburg is a planned however also come to realise that innovative entrepreneurs in the agricultural sector are unable to beautiful landscape. Better that we get processing plant producing biogas, clean agropark with sheds for over one million do this on their own: expensive investments constitute an undue financial risk for them. water and fertiliser pellets. There turned chickens and 35,000 pigs, a chicken used to metropolitan agriculture – farming There is no other way. Urbanisation has Conclusion: the market is failing here. Your ministry is able to bring all the stakeholders together out, however, to be too much public oppo- slaughterhouse and a biogas plant that is through an intermediary that takes initiatives. in urban areas. led to urban norms and values (nature, sition to these ‘pig flats’. now waiting on an environmental permit high animal welfare, beautiful landscape) The opponents do not want any intensive (see page 6). The initiative-takers hope Illustration architectenbureau MVRDV By spurring others on you hold the key in your hands. You are able to show how things should be The characteristic of metropolitan also becoming dominant in the country- livestock farming in the Netherlands (or in that the nearby California glasshouse area done and to challenge others to follow suit. That innovation is possible in this way has been agriculture is that farmers produce side, in so far as the countryside still their backyard). The advocates of agro- will link up with the New Mixed Farm. The demonstrated by the TransForum programme. products and provide services for towns- exists. Farmers have to ‘earn’ their right to parks with pigs, including TransForum, are result would be the first effectively operat- people and townspeople come to the however continuing to stress the advan- ing sustainable agropark in the Nether- exist again by taking this into account. Now that this opportunity is so clearly at hand we are relying on you to make full use of it. tages: pigs produce valuable heat and lands. farmer. In itself that’s not new, of course. And many town and city dwellers do not carbon dioxide and they eat fruit, vegeta- Ir.ing Herman de Boon One-in-nine farmers already earn income want their food to come from hundreds of ble and garden waste that would otherwise he film ‘City Pig’ by the ‘public and ecolog- Chairman, Stichting TransForum Agro&Groen from multifunctional agriculture (camp kilometres away, because then it is not have to be incinerated or composted. ical pig farm’ for The Hague may be seen Prof.dr. Rudy Rabbinge sites, care farms and farm shops, for fresh and has to be transported excessive Housing pigs near the city – with a slaugh- on www.youtube.com. Chairman, Supervisory Board instance). What is new, however, is the distances unnecessarily.
Farmers can earn extra ChiCKEn ContEntmEnt assurEd in thE roundEL hEnhousE in all manner of ways Non-governmental organisations and supermarkets are necessary if a sustainable henhouse is Photo Ruud Zanders to succeed. This is evident from the success of the Roundel eggs, on sale since June. T he eggs of the chicken-friendly chimney effect creates natural ventilation. next year. Licence applications for two fur- There are five ways for farmers and market gardeners to earn in- Roundel henhouse are all but un- Zanders: ‘A roundel henhouse uses at least ther chicken coops are under preparation. In procurable. The supermarket chain 20 percent less energy per egg than other 2012 there will be five Roundel henhouses, come, says Taco van Someren, Professor of Strategic Innovation Albert Heijn purchases virtually all the chicken coops.’ Zanders expects. and Sustainability at Beijing Normal University, and managing eggs laid by the 30,000 hens in Barneveld. It is not an organic henhouse. ‘No’, states partner at Ynnovate. With André Nijhof of Nyenrode Business Roundel eggs are strikingly packaged, in Zanders. ‘Our chickens are not given or- University, he looked at how farmers can earn extra income in round coconut-fibre eggboxes containing ganic feed; that’s too expensive. This Animal Protection Foundation involved in the design seven eggs, one for each day of the week. doesn’t make any difference, as the chick- The Animal Protection Foundation has been involved in the design of the Roundel nine projects supported by TransForum ‘On account of the increased demand, we ens themselves don’t feel any benefit from henhouse since 2003. Marijke de Jong of the Foundation is enthusiastic about the outdoor have been supplying more in recent weeks biological feed.’ V space and the facilities for scratching. If the chickens are unhappy they will start to peck an Someren: ‘Farmers can provide ers. Because that organisation maintains than was agreed,’ says Ruud Zanders of The free-range area in the Roundel hen- each other, which is why beaks are trimmed in conventional coops. By way of extra services, such as care servic- the contacts with care service providers Rondeel BV in Barneveld in the province of house is also smaller than required by the es. They can invent new products, and local authorities for them, the farmers Brabant. EU for organic chickens. But according to experiment, the beaks of 6,000 of the 30,000 chickens in the Roundel henhouse as with the hen-friendly Rondeel egg. Or can concentrate on their farms. And we The contentment of chickens is wherever Zanders this is also not a problem for the were left untrimmed. ‘This has not caused any extra plumage damage,’ says De they can organise a new shorter chain, for saw that all the time: chains have to be possible the key consideration in the Roun- chickens. Zanders: ‘Chickens seek shelter. Jong. ‘The laying hens have retained good feather quality, there is no aggres- instance, so that they get a higher price for geared to the new services or products, del henhouse, now 18 months old and de- In many free-range runs you don’t for the siveness and the chickens have things to their liking.’ In the second Roundel all their products.’ Examples of this last solu- otherwise they will not sell.’ Timing is one signed on the basis of a chicken survey most part see any chickens. Venturing far the chickens will be going through life untrimmed, De Jong predicts. The Animal tion are the new Landmarkt chain of shops of the trickiest factors here, says Van conducted by Wageningen UR. The hens afield from the coop is not part of chicken Protection Foundation has provisionally awarded the eggs three stars. The and the MijnBoer organisation, where Someren. ‘If you start too early, you’ll have are able to go to and fro easily, from the behaviour.’ The welfare researchers from organisation will be taking a definitive decision on the basis of behavioural farmers sell their milk, tomatoes or meat to no business. If you start too late, you’ll night quarters to the day quarters. Every- Wageningen UR, the designers of the consumers in the local area. Money can al- miss your chance. Though it does often thing is close at hand, as the building is Roundel henhouse and the Animal Protec- research by Wageningen chicken researchers in Barneveld. ‘The so be saved and earned with closed-loop seem that the pioneer keeps an edge.’ round. The animals are able to scratch on a tion Foundation share this view. research results look good,’ says De Jong. farming, according to Van Someren. This green artificial grass mat, strewn with The Animal Protection Foundation has has been demonstrated by the dairy farm- Van Someren and Nijhof anticipate prob- grain, they are able to take dust baths and awarded the Roundel henhouse its Better ers of the Northern Frisian Woods, ‘They lems with enlarging the scale of projects. they can scrub their feathers clean in the Living Hallmark, with three stars. And the Wakker Dier calls on consumers can sell prunings from the wooded banks There is not enough space in the Nether- sand. The woodland-fringe element, sever- Wakker Dier animal welfare foundation ad- ‘A chicken that is scratching happily and has a good life,’ announces the that are typical of the region, for use as fu- lands to be able to meet the potential needs al metres in width, is sealed off by a cage vertises the Roundel on the radio. Similarly sonorous male voice in the radio spot of the animal welfare foundation Stichting el.’ Finally, farmers can sell their business of 16 million people with metropolitan agri- so that birds of prey and foxes can’t get in. the environmental foundation Stichting Wakker Dier about the Roundel henhouse. The laudatory text is in stark contrast to the ideas abroad. None of the players in the culture. We also have to wait and see The chickens therefore live in a protected Milieukeur has awarded its hallmark to the foundation’s recent radio spots calling on consumers not to buy super-size chickens (‘Cat nine projects studied has managed to get whether consumers in the future will want environment, just like the knights of yore henhouse. These hallmarks are important, that off the ground yet, but the other to pay extra for local products, if more sup- in the roundels of their castle. says Zanders. ‘The consumer takes notice food is even cheaper.’) ‘Rightly so,’ says spokesperson Sjoerd van de Wouw, a graduate in methods turned out to be sure to produce pliers enter the market and they become The henhouse air is clean and ammonia of them, for Roundel eggs are a little more chicken welfare at Wageningen University. ‘The Roundel henhouses unique: everything returns. Some Green Care farmers around more readily available. ‘Sustainable agricul- emissions are the lowest in the Nether- expensive.’ that really matters to the chicken has been properly arranged. We made the radio spot in Amsterdam have seen their income dou- tural products will certainly bring new, lands. Air is blown through the manure Most of the eggs from the Roundel hen- order to commend Albert Heijn and to encourage other supermarkets to do more about ble. That’s also thanks to the co-operation more expensive brands on to the market,’ quarters, where the hens defecate. This house are exclusively distributed by Albert animal-friendly eggs. There are millions of hens in laying batteries in the Netherlands, that they sought out, says Nijhof, ‘The for- Van Someren assures us. The hen-friendly dries the manure, so that less ammonia Heijn, while a small proportion are market- ‘De Rondeeleieren confined to an A4-size piece of wire mesh. As from 2012 that will no longer be allowed, so mation of Landzijde (see page 2 Ed.) was Rondeel housing illustrates that. The farm- evaporates. Wind from outside passes ed locally by the farmer in Barneveld. A zijn niet aan te it is as well for supermarkets to get their act together before then. Consumers are certainly really necessary for the Green Care farm- er earns three cents more per egg. through the chicken run, escaping through second Roundel henhouse will come on slepen‘. the chimney in the middle of the coop. This stream in Wintelre in Brabant in March prepared to pay a little extra.’ Five examples for new business ‘EntrEprEnEurs’ quEs- Foto Mugmedia Wageningen tions aLso appLy to highEr profEssionaL 1 EDUCATION 2 HEAT 3 MEAT WITH FEWER 4 NOSTALGIC ATMOSPHERE 5 LEISURE AND PUBLIC EduCation’ Researchers and innovative entrepreneurs Five special schools around Zaandam Tropical plant cultivator Stef Huisman, TRANSPORT KILOMETRES OF A BYGONE AGE INFORMATION are giving children some lessons on from Bergerden, has been the first to The New Mixed Farm planned for The Northern Frisian Woods are In the new nature reserve at Lingezegen do not always collaborate easily, innova- farms. Norway (Levande skule) and build a greenhouse that produces en- Grubbenvorst, near Venlo, is planning characterised by their peace and between Arnhem, Elst and Bemmel, tion projects show. Entrepreneurs want to Germany (Bauernschule) have also ergy. Heat is captured and stored in a large-scale, high animal-welfare quiet, wooded banks, cattle grazing in contractors, market gardeners, energy had positive experiences with ‘farm the summer, to be used in the winter. and environmentally-friendly the meadows and old churches. The companies, architects and research make a profit and to have a quick answer schools’. The greenhouse currently produces production process, including the 700 dairy farmers and hotel and institutes plan to build a Crystal to their practical questions. Researchers Market: special primary and more heat than it uses. complete chain from egg to chicken restaurant owners can reinforce that Palace. This will be a glasshouse secondary schools. Market: customers for heat such as meat on a single site. This will mean nostalgic atmosphere of a bygone displaying the most innovative devices want to publish internationally and have Challenge: the farmers have to local housing corporations and care much less transporting of chickens. age with footpaths or by restoring in the field of energy and horticulture. a response to their research questions. organise themselves on a regional homes. Market: global market for chicken. cultural features; they can attract High tech that will make people proud basis with primary schools and Challenge: greenhouse growers have Challenge: to convince campaign tourists and sell woodland products. of Dutch greenhouse cultivation. There Martin Kropff, rector of Wageningen teacher training facilities and develop to negotiate with housing corpora- groups of the sustainability of the Market: city dwellers seeking peace will also be space for exhibitions, University, is asked what can be done ‘green education’. tions about the price of the heat and meat. and quiet. restaurants and meeting rooms. about this. about laying pipelines.. Challenge: dairy farmers and the ho- Market: families with children, tel and restaurant trade need to or- businesses requiring meeting rooms, ganise themselves at regional level to schools. Do you recognise the criticism that researchers have no get the regional brand off the ground. Challenge: to reach agreement with time for innovation because they have to publish interna- many parties on how to divide up tionally? costs and benefits. ‘I know that people say that. It is certainly an intensive process for a university lecturer or professor to publish The Board of the Northern Frisian Woods. From left to right: Foppe Nijboer, Gjalt Benedictus, Dick Zeinstra, Jan Brandsma, Douwe Hoogland, Folkert internationally, lecture and also contribute to innovation processes with entrepreneurs. But the best of our tEmpting CoffEE LovErs with grand Cru Algra. Missing in the picture is Jan de Boer. researchers in fact manage to combine all these effective-Foto: Karin Andeweg Northern Frisian Woods trial polder ly. Ever more university researchers accordingly work with the private sector. Examples include plant breeders at TTI Green Genetics working with seed companies, and C lick on www.nespresso.com and browse through the superb texts and feedstuff researchers at the Food and Nutrition Institute short films. They tell stories about the Nespresso coffee machines, the with food companies.’ ‘M accessories, the Club and the Grand Crus: the capsules with coffee for any European regulations are lieved that this was certainly true for the agreements?’, they asked. And will the Eu- one cup. Nestlé understands how to tempt the consumer. The Grand Crus outmoded’, says Cees Veer- ‘closed-loop farming’ that they had devel- ropean Court of Justice accept an exemp- What do you say to a researcher who takes part effectively cost 33 cents per cup and the coffee machines retail at around Euro 200. man, arable farmer and Pro- oped: dairy farms with rough fodder from tion like that?’ Veerman spoke to all con- in an innovation process but does not publish internation- ‘We’ve already sold 10 million machines’, says Hans Jöhr, Nestlé director and fessor of Sustainable Rural Development at the local area, late mowing of grass (also cerned. To farmers who were angry ally? member of TransForum’s international Supervisory Board. Tilburg University. ‘You could, of course, better for meadowland birds) and low pro- because they had not been given an ex- International publication remains a requirement for just resign yourself to that.’ But that is not tein feed (which means that the manure emption, he said that he could not make university researchers. But Wageningen University and Nespresso – like more and more products from the big food companies – is what Veerman did when he was Minister gives off less ammonia). the whole of the Netherlands a trial polder. Research Centre also has DLO, Practical Research and Van not initially being marketed as fair trade or as an environmentally-friendly for Agriculture between 2002 and 2007. Hall Larenstein (a college of higher professional education product, though Nestlé is working on that. ‘Consumers are willing to pay ex- He gave an organisation of conservation- Veerman was impressed by the farmers’ The former minister has no regrets. Up to – ed.) under its roof, where the contribution towards policy tra for Nespresso because of the guaranteed quality and convenience that it minded dairy farmers in North Friesland, arguments. He decided that they need not now (the Frisian dairy farmers still have a or innovation comes first. The practical researchers for offers’, explains Jöhr. ‘Environmentally-friendly production and a good price known as the Northern Frisian Woods, an inject the manure into the ground any conditional exemption) this closed-loop example work in practical networks with arable farmers for the farmers are aspects of that high quality standard.’ exemption from the European Nitrate Di- more, provided their closed-loop farming farming has turned out to have ecological and horticulturalists. Their performance is assessed in rective. Under this directive, which is now and its effects continued to be monitored benefits. You can make real progress by terms of not just research quality but also customer His company has, in partnership with the conservation organisation Rainfor- 20 years old, farmers may only spread a by ecologists and soil scientists. If it went suspending certain rules in trial areas, satisfaction, which is measured by surveys. Evaluating est Alliance, among others, created a Triple E programme (sustainable coffee, set amount of manure; the rest must be in- wrong, then they would be brought back Veerman believes. ‘We learn a lot from it. the social impact of innovations is more awkward, but we recyclable capsules and green machines). By 2013 the company aims to jected into the ground to prevent the emis- under the directive. ‘Our own lawyers and And if the conditions are transparent and are in the process of refining relevant methods for doing source 80% of its coffee under the standards of the programme. Currently it’s sion of ammonia into the air. However, the my counterparts in the Environment and the Netherlands complies properly with so. On top of that practial questions from the SME world 50%. Jöhr claims that Nespresso’s own standards are higher than those of Frisian dairy farmers and a couple of pas- Justice Ministries raised their eyebrows at the rest of the EU rules, the other member lend themselves excellently to colleges for higher many of the present fair trade or environmental quality marks. sionate researchers from Wagening argued first’, Veerman says. ‘How are you going to states are less likely to have problems with professional education, particularly since they are now that soil injection harms soil life. They be- check whether these farmers stick to the it.’ turning increasingly to applied research.’
‘The Netherlands has a huge reputation for efficient production’Supplier of climatecontrol and processcontrol systems,Priva, in Lier, isexperimenting witha closed-loopsystem producingtilapias andtomatoes in thesame greenhouse.Photo: Priva BV Photo’s Priva BV Meiny Prins (1962) was Is it a problem that so many farmers and growers of ornamental flowers. Combining ucts need to become the norm and no horticultural businesses are giving up? traditional products with new services more expensive that the products we have Businesswoman of the Year in ‘The Netherlands has a huge reputation for such as green care, recreation or water now.’ 2009 and winner of WWF’s the efficient production of food. We pro- storage is also an interesting trend. I think Clean Tech Star. She is CEO of duce up to 80 kilograms of tomatoes per that sustainably produced agricultural Do you see the new Ministry of Economic square metre using five litres of water. and horticultural products are here to Affairs, Agriculture and Innovation Priva, a horticultural company Elsewhere in Europe, in the open air, hun- stay.’ as an opportunity or rather as a threat? that leads the way in climate dreds of litres of water are needed for 10 ki- ‘International Enterprise and Innovation los of tomatoes. To keep that level of pro- Only if the consumer is willing to pay for would have been better. But this is an im- control and commercial and duction up, then of course it’s worrying them, and the Dutch quite frankly are not. provement. You see agriculture and horti- industrial building that em- that practical, day-to-day innovation is ‘As it happens I’m in France at the moment culture are an economic sector, just like being lost as so many producers are giving and here in the Alps you find local prod- the Port of Rotterdam. I’m also pleased ploys 400 people. One of up.’ ucts that seem to be slightly more expen- with the addition of ‘innovation’, as inno- Priva’s projects was the devel- sive in all the supermarkets. It’s true that vation is an essential part of enterprise. I opment of a greenhouse that Large-scale agriculture is good because it’s we in the Netherlands do not have a cul- hope that the government is prepared to innovative, isn’t it? ture from way back of having plenty of adapt legislation and regulations to pro- actually generates power It’s not as simple as that. For a business money to spare for good food and drink. mote innovations, such as the fish we farm rather than consuming energy that prioritises cost-efficient growing, be- But you can see that things are changing. in the warm waste water from tomato ing large-scale is a must. But there are There is growing interest in traceable greenhouses, and cowsheds where the in vast quantities. I had four small-scale businesses that have concen- meat, eggs from hens with enough space cows are free to walk around. We need to questions for Prins. trated on innovative niche markets and to move around, and sustainable coffee create the scope for experiments like have been successful. Think of some of the and cocoa. Sustainable agricultural prod- these.’ thE nExt wondEr of thE worLd? SO, WE’VE FINALLY AGREED ON ISSUES SUCH AS SUFFICIENT FOOD, CLEANER ENVIRONMENT, ANIMAL WELFARE, THE VALUE OF NATURE AND ADEQUATE INCOME? The Netherlands as ‘Transport Land’, the Netherlands as ‘Knowledge Land’ and YES! RIGHT!! SURE! YUP!! AGREED! the Netherlands as ‘Water Land’ – these have been familiar concepts to us for some time. To these, as soon as possible, we need to add the Netherlands as ‘Farming Land’. In recent years, hundreds of foreign visitors have pressed their Dutch hosts to fulfil a particular request: they wanted to fly over the Delta works to look down on that wonder of the world that keeps the polders behind it dry. We should ensure that when eminent Chinese and Arab delegations visit us in 2020, what they will insist upon is flying over the fields of North Brabant, or the glasshouses of South Holland stretching out toward the horizon. These should become the next wonder that the Netherlands gives to the world. In my book Het inflatiespook [The Spectre of Inflation] I explain why a huge THAT EXCEEDS EXPECTATIONS!!... ONE MORE THING THEN: PUBLICITY! HOW TO USE OUR wave of inflation is going to overrun the world in the next 10 years. The source SPACE TO EXPERIMENT TO GET ONTO THE SUSTAINABILITY MAP? of much of this inflation will lie in the agricultural sector. The Food and Agriculture Organization of the United Nations (FAO) predicts that the prices of many agricultural products will increase by tens of percent. This will be due to the growing demand for food and water. World population is increasing and countries such as China, India and Latin American nations are becoming more and more prosperous. Supply is not keeping up with expanding demand. First, because the area of land under cultivation is decreasing because of factors such as urbanisation and, second, because of climate change, which will make poor harvests the norm rather than the exception. This wave of inflation is good news for some: farmers, for instance, will get better prices. Food prices are set to rise more than are prices of other products. It will be good for the Netherlands, which is an important exporter of agricul- tural produce. WE HAVE TO HAVE NARRATIVE?! Continuing to feed all those mouths will require an increase in productivity in NONSENSE! WHAT? IF YOU A STRONGLY NARRATIVE?! SO SAD! DON’T PROMOTE THIS IS the agricultural sector. And this happens to be where the Netherlands is JUST GET ON INNOVATIVE YOURSELF YOU GET , ACTION!! BENEATH ME. WITH IT!! NARRATIVE among the best in the world. NOWHERE THATS IT. The government must, therefore, promote Dutch agriculture on the interna- ON, NO... WELL OK,... tional stage. But that is not enough. More farmers are leaving the industry PERSONAL DISAGREEMENTS every year. With every farmer that says farewell to the fertile polder land, ALSO ATTRACT LOADS OF ATTENTION valuable knowledge that has been built up over centuries is lost. That’s why the government needs to look at how we can make the Netherlands attractive again to farmers as quickly as possible. This is indispensible human capital in which we must continue to invest, so that we will still be able to show off a wonder of the world in the future. Edin Mujagic is a macro-economist, author of ‘Het inflatiespook’ and creator of www.inflatieblog.nl