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New England Multimedia's Video, YouTube, and SEO Tips for Businesses

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Scott Quillin's presentation, "Do YouTube?". Given on March 29 at Christie's. Tips on how to put your videos on YouTube to leverage your business.

Scott Quillin's presentation, "Do YouTube?". Given on March 29 at Christie's. Tips on how to put your videos on YouTube to leverage your business.

Published in: Technology, Travel, Sports

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Transcript

  • 1. ?
    DO
  • 2. Background
  • 3. February 2005Domain name youtube.comis registered
  • 4. December 2005Official Launch(8 million videoswatched per day)
  • 5. July 2006100 million videosviewed per day
  • 6. July 200665,000 videosuploaded each day
  • 7. October 2006Google buysYouTube for$1.65 billion
  • 8. January 200810 hours of videouploaded everyminute
  • 9. May 200920 hours of videouploaded everyminute
  • 10. October 20091 billion viewsPER DAY
  • 11. May 20102 billion viewsPER DAY
  • 12. TODAYYouTube is thesecond largestsearch engine
  • 13. TODAY100 years of videosuploaded EVERY DAY
  • 14. Usage Profile
    • 82% of the US online population have watched a YouTube video, among males aged 20-24 it is 95% and among female teenagers it is 94%
  • Reason to Visit
    • 63% say it is to be entertained, 49% to browse and 41% to watch new music videos (71% amongst teenage females)
  • Reason to Visit
    • Word of mouth is an important factor. 45% heard about a clip and wanted to see it for themselves; 44% were told by their friends to look for a specific video and 40% were sent a link to a video by a colleague or friend
  • Business, Brands & Channels
    • 29% of YouTubers have used the site for work purposes of whom…
    • 15. 40%+ have used the site to learn more about a subject or find out more about a product
    • 16. 26% have used the site to find a supplier
    • 17. 53% of users have visited the Channels section. 19% do so on every/most visits
  • How
    Can YouTube?
  • 18. Traditional Video
    Hello, my name is Joe Smith from Joe’s Plumbing Service.
    For over 15 years, Joe’s Plumbing Service has been providing residential
    Plumbing services to Rhode Islanders with friendly customer service.
    At Joe’s Plumbing Service, no job is too big or too small. We specialize in Plumbing, Heating, Cooling, Electrical, Septic, and Drain Cleaning.
    Call us today at 1-800-456-0956
    Thank you.
    Joe’s
    Plumbing Service
  • 19. Funny Video
    Don’t you hate it when you need to call a plumber to fix a leak? Not only is it going to cost you money but you have to deal with the dreaded “Plumber’s Crack”.
    At Joe’s Plumbing Service, WE DON’T DO CRACK. If you happen to see any crack on any of our plumbers, take a photo of it and send it to our Facebook page at facebook.com/joesplumbing. We’ll post it in our Hall of Shame.
    Call us at 1-800-NO-CRACK to get all your residential plumbing needs taken care of by the Crack-less Plumbing, Heating, Cooling, Electrical, Septic, and Drain Cleaning professionals at Joe’s Plumbing Service.
    We Don’t Do Crack
  • 20. Risqué Video
    MUSIC – “Chippendale Style”
    Ladies…why settle for a traditional, boring plumber when you can hire one of this year’s plumbers from Joe’s Plumbers Calendar 2012.
    That’s right, the guys from Joe’s Plumbing Service are featured in this year’s Joe’s Plumbers Calendar 2012…and it’s yours free when you call 1-800-NO-CRACK or visit us at facebook.com/joesplumbing.
    Sinful schoolboy charm. Naughty fantasy colliding with the boy next door….all while we service your Plumbing, Heating, Cooling, Electrical, Septic, and Drain Cleaning needs.
    Rhode Island ladies…what are you waiting for? Get the plumber of your dreams now!
    Joe’s Plumbers
    CalendAr 2012
  • 21. SEO JUICE
  • 22. Create a YouTube account
  • 23. Upload your first video
    Click Upload
  • 24. Upload your first video
    Click
    Upload
  • 25. YouTube SEO Juice
    File name should match your targeted keywords
  • 26. Upload your first video
    File Name:
    rhode-island-plumbing-company
  • 27. YouTube SEO Juice
    File name should match your targeted keywords
    Title should be descriptive of the video content and should match your targeted keywords
  • 28. Title
  • 29. YouTube SEO Juice
    File name should match your targeted keywords
    Title should be descriptive of the video content and should match your targeted keywords
    Description should begin with your website URL (http://) and should contain your targeted keywords within the first 20 – 25 words.
  • 30. Description
  • 31. YouTube SEO Juice
    File name should match your targeted keywords
    Title should be descriptive of the video content and should match your targeted keywords
    Description should begin with your website URL (http://) and should contain your targeted keywords within the first 20 – 25 words.
    Search results show part of your description
  • 32. Search
    Results
    Search
    Results
    Search
    Results
  • 33. YouTube SEO Juice
    Tags – use your targeted keywords to help your audience find you
  • 34. Tags
  • 35. YouTube SEO Juice
    Tags – use your targeted keywords to help your audience find you
    Choose the best thumbnail possible (3 choices)
  • 36. Thumbnails
  • 37. YouTube SEO Juice
    Tags – use your targeted keywords to help your audience find you
    Choose the best thumbnail possible (3 choices)
    Type in your Map Location on the Google Map
  • 38. Location
  • 39. YouTube SEO Juice
    Tags – use your targeted keywords to help your audience find you
    Choose the best thumbnail possible (3 choices)
    Type in your Map Location on the Google Map
    Set Privacy to “Public”
  • 40. Privacy
  • 41. YouTube SEO Juice
    Tags – use your targeted keywords to help your audience find you
    Choose the best thumbnail possible (3 choices)
    Type in your Map Location on the Google Map
    Set Privacy to “Public”
    Allow Comments and Comment Voting
  • 42. Comments
    Comment
    Voting
  • 43. YouTube SEO Juice
    Tags – use your targeted keywords to help your audience find you
    Choose the best thumbnail possible (3 choices)
    Type in your Map Location on the Google Map
    Set Privacy to “Public”
    Allow Comments and Comment Voting
    Don’t forget, YouTube is a social site too!
  • 44. Video Transcripts for Convenience and SEO Juice!!
  • 45. www.NewEnglandMultimedia.com
    888.409.1099