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MoFuse: Powering Mobile Websites
MoFuse: Powering Mobile Websites
MoFuse: Powering Mobile Websites
MoFuse: Powering Mobile Websites
MoFuse: Powering Mobile Websites
MoFuse: Powering Mobile Websites
MoFuse: Powering Mobile Websites
MoFuse: Powering Mobile Websites
MoFuse: Powering Mobile Websites
MoFuse: Powering Mobile Websites
MoFuse: Powering Mobile Websites
MoFuse: Powering Mobile Websites
MoFuse: Powering Mobile Websites
MoFuse: Powering Mobile Websites
MoFuse: Powering Mobile Websites
MoFuse: Powering Mobile Websites
MoFuse: Powering Mobile Websites
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MoFuse: Powering Mobile Websites

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MoFuse powers mobile websites for a wide variety of customers such as the state department and numerous local businesses. Similar to WordPress, MoFuse offers a platform for businesses large and small …

MoFuse powers mobile websites for a wide variety of customers such as the state department and numerous local businesses. Similar to WordPress, MoFuse offers a platform for businesses large and small to ensure their websites work via mobile phones.

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  • MoFuse gives every business a viable, affordable and easy method to address their growing mobile web audience.
  • What’s the point of this? Should we combine this with what mobile phone’s can do- slide #7?- What is the mofuse message here?
  • Easy - Affordable and EASY are most important ConceptTEXT AND DRIVEFIND YOUR WAY HOME(FUNNY THINGS THAT YOU CAN DO W/ A MOBILE DEVICE)Use KBAS one
  • Today (Nov 17, 2008) we have 18,500 sites in our network. MoFuse exhibits viral growth and adds 35 - 60 new sites each 24 hour period. The nature of the users are blog publishers who tend to post about MoFuse which helps to fuel continued growth.Put them on phones-
  • Transcript

    • 1. The Mobile Web7 Practical How-to’s for MobileSites Presented by: Annette Tonti
    • 2. 7 Billion PEOPLE6 BillionMobile Devices
    • 3. 50% OF ALL LOCAL SEARCHES are done on mobileSource: Google, Bing
    • 4. We Take the Time and Expense Out of Building & Managing Mobile Sites For SMB In other words…We Make the Mobile Web Easy and Affordable
    • 5. CAMERA GEO POSITION A NAVIGATION SYSTEMNEW TUNE MEANSNEW THINKING. MOBILE BROWSER A WALLET AUGMENTED REALITY
    • 6. Millions 250 Desktop Websites 1996-2010 Vs Mobile Sites 240 200 186 156 150 Desktop Site Growth 106 100 74 54 47 50 Mobile Site Growth 37 35 25 25 10 22.3 2.5 5 3.01 0.1 1 1.1 0 2011 2012 2013 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 1.http://www.fiercewireless.com/press-releases/new-study-mobile-web-trends-demonstrates-strong-growth-mobile-content-availability 2.http://www.prnewswire.com/news-releases/2010-study-of-mobile-web-trends-shows-continued-explosion-of-mobile-friendly-content-105327628.html 3.http://royal.pingdom.com/2008/04/04/how-we-got-from-1-to-162-million-websites-on-the-internet/ 6
    • 7. MOBILELocal Biz Needs Mobile, Too! NON-MOBILE
    • 8. The 7 Practical How-to’s for Mobile Content Sites 1. DESIGN FOR THE WIDEST REACH 2. CONTEXT IS EVERYTHING 3. CREATE LOCATION-SHIPS 4. BUILD FOR TWO THUMBS 5. AUTO REDIRECT TO YOUR SITE 6. INTEGRATE TOUCHPOINTS 7. SOCIAL ‘S MOBILE
    • 9. 1 Design for the Widest Reach• There are approximately 5200+ mobile devices out there!• The majority of phone devices share three screen widths; 128, 240 and 176 …..However 120, 130, 160, 208 and 220 pixels are common as well• Tablets range from 9.7 inches down to around 4 inchesTake Away: Auto-Optimize
    • 10. 2 Context Is Everything• Why is someone going to your mobile website?• Get to the point – for a mobile viewer• Keep Scrolling to “3”X• Call to action above and belowTake Away: Think like a mobile user
    • 11. 3 Create Location-ships• Enable their experiences using the viewer’s location• Make it easy for them to get to your location• Reward them for stopping byTake Away: Use the Handset’s Special capabilities
    • 12. 4 Design For 2 Thumbs • Do create data capture forms • Don’t make forms very long • Do use drop-down select boxes • Do use radio button and select boxes • Don’t make them type alotTake Away: Handsets are small, don’t frustrate them
    • 13. 5 Auto Detect and Redirect www.informationweek.comTake Away: Don’t make them think about it No Auto-Redirect Auto-Redirect = ON
    • 14. 6 Integrate Touch PointsSituation: Creating new waysto connect with readers and givedepth to published contentQR codes printed on bookjackets give new perspective fromthe printed page to the digitalrealm.Usage: QR codes accessed onbook jacketsSite Contents: Twitterfeeds, videos, blogs, images, excerptsTake Away: Connect the physical world
    • 15. 7 Social ‘s Mobile• Mobile users are content creators• Let them tell their network about your site• Make it easy for them to linkTake Away: Let them help you promote
    • 16. Thank You For Listening! www.mofuse.comAnnette TontiCEO, MoFuseatonti@mofuse.comTwitter: @atontiURL: www.mofuse.comSkype: Anet.tontiBlog: http://ssb.mofusepremium.com/401-829-1051

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