Create your brand story

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Jamie Palmer of University Business Consultants on how to create a brand story for on and offline channels. Advice on constructing story pillars and generating return on investment.

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Create your brand story

  1. 1. Create Your Brand Story: Live and in Social Media Platforms Jamie Palmer www.universitypdc.com [email_address]
  2. 2. When thinking about your brand story both on and off the web? How do you create ROI?
  3. 3. When thinking about your brand story both on and off the web? How do you create ROI?
  4. 4. Triangulating… Engagement SNP (Social Networking Platforms) Live Conversations
  5. 5. When thinking about your brand story both on and off the web? How do you create ROI? Rate your performance No Sort of Maybe Probably Yes Do you integrate story as a means of conveying your message? 1 2 3 4 5 Did you frame yourself as professional in your field in non-technical terms so that prospects understand your business? 1 2 3 4 5 When thinking about how you prompt engagement live and online how would you rate yourself? 1 2 3 4 5 Does you message create a picture in the eyes of the viewer? 1 2 3 4 5 Does your brand story resonate with your audience and keep you top of mind? 1 2 3 4 5 Do you prompt engagement and DHT as you market online and offline? 1 2 3 4 5
  6. 7. <ul><li>Studs/Frames/Reframes </li></ul><ul><li>Simple </li></ul><ul><li>Motion Picture </li></ul><ul><li>DHT </li></ul><ul><li>Visualization </li></ul><ul><li>Sneaky </li></ul><ul><li>1-3 Characters </li></ul><ul><li>1.5-3 minutes </li></ul><ul><li>Indirect Delight </li></ul><ul><li>Bilingual </li></ul><ul><li>Strategic Intent </li></ul>Story Telling Pillars
  7. 8. Brand Essence Story Wheel
  8. 9. When thinking about your brand story both on and off the web? How do you create ROI?

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