The dos and don'ts of social media
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The dos and don'ts of social media

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    The dos and don'ts of social media The dos and don'ts of social media Presentation Transcript

    •  
      • Be consistent in your online participation
      • Pay attention to what’s being discussed at relevant forums and respond
      • Engage in real, value adding conversations
      • Thoroughly know the subject you are talking about
      • Personalize your interaction
      • Portray your individuality
      • Have a professional but approachable profile
      • Respond to your customers’ grievances ASAP
      • Mention your Social Media presence in other marketing collaterals
      • Monitor your online reputation
      • Moderate what is posted on your pages
      • Request to connect through other avenues—both online and offline
      • Syndicate your Social Media content
      • Overtly push your products/services
      • Spam your contacts with pointless updates
      • Have grammar and spelling errors in your posts
      • Fail to respond to requests of help related to your domain of expertise
      • Fail to update your profile often
      • Get distracted with add-ons and plug-ins that you lose track of your productive hours online
      • Build your network
      • Propagate your presence
      • Stay connected
      • Monitor
      • Search for users related to your field of expertise
      • Add them to your network
        • Remember to personalize your request
        • Follow up with an informative, brief post about your services/products
      • Join groups pertaining to your area of expertise
        • Answer questions people put up pertaining to your area of expertise
      • Announce your Social Media presence through your newsletters, blogs, e-mail signature blocks and other marketing collaterals
        • Provide links to your Social Networking page on your website, e-mails, newsletters etc.
      • Acquire permission from group members and others on your network to send e-mails
      • E-mail a monthly newsletter
        • It should be value adding , not a mere advertisement of your products/services
      • Post at least one new update everyday on the social networking site
      • Monitor your Social Networking profile everyday to ensure there are no defamatory comments
        • In case of dissatisfied customers providing negative reviews, respond with solution rather than blocking negative comments
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