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The dos and don'ts of social media
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The dos and don'ts of social media


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  • 1.  
  • 2.
    • Be consistent in your online participation
    • Pay attention to what’s being discussed at relevant forums and respond
    • Engage in real, value adding conversations
    • Thoroughly know the subject you are talking about
    • Personalize your interaction
    • Portray your individuality
    • Have a professional but approachable profile
  • 3.
    • Respond to your customers’ grievances ASAP
    • Mention your Social Media presence in other marketing collaterals
    • Monitor your online reputation
    • Moderate what is posted on your pages
    • Request to connect through other avenues—both online and offline
    • Syndicate your Social Media content
  • 4.
    • Overtly push your products/services
    • Spam your contacts with pointless updates
    • Have grammar and spelling errors in your posts
    • Fail to respond to requests of help related to your domain of expertise
    • Fail to update your profile often
    • Get distracted with add-ons and plug-ins that you lose track of your productive hours online
  • 5.
    • Build your network
    • Propagate your presence
    • Stay connected
    • Monitor
  • 6.
    • Search for users related to your field of expertise
    • Add them to your network
      • Remember to personalize your request
      • Follow up with an informative, brief post about your services/products
    • Join groups pertaining to your area of expertise
      • Answer questions people put up pertaining to your area of expertise
  • 7.
    • Announce your Social Media presence through your newsletters, blogs, e-mail signature blocks and other marketing collaterals
      • Provide links to your Social Networking page on your website, e-mails, newsletters etc.
  • 8.
    • Acquire permission from group members and others on your network to send e-mails
    • E-mail a monthly newsletter
      • It should be value adding , not a mere advertisement of your products/services
    • Post at least one new update everyday on the social networking site
  • 9.
    • Monitor your Social Networking profile everyday to ensure there are no defamatory comments
      • In case of dissatisfied customers providing negative reviews, respond with solution rather than blocking negative comments
  • 10.
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