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Listing presentation – an important marketing tool
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Listing presentation – an important marketing tool


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  • 1. Best Practices
  • 2.
    • A listing presentation is your chance to impress your prospects and gain a listing
    • It allows you to showcase all your strengths clearly to your prospects
    • However, you need to make the most of this chance to ensure that your prospects don’t move on to your competitor
    • Here are a few tips that might help you do so
  • 3. Get to Know
  • 4.
    • One of the things you need to do when giving a listing presentation is getting to know each other
    • Know your prospects well and understand their requirements and expectations
    • Tailor your listing presentation to suit the prospect’s need
    • Tell your prospects all about you as a professional
    • Include all relevant experience
  • 5.  
  • 6.
    • This is a must in your listing presentation
    • Don’t underestimate the power of word-of-mouth marketing
    • That is because prospects are more likely to hire you if they hear a good word put in from their peers
    • So, make sure you include relevant, genuine testimonials in your presentation
    • The testimonials need not be too long, just couple of lines stating how you helped your clients with their listing
  • 7.
    • As mentioned before, listing presentations are your chance to make an impact
    • Your clients want to know how you will sell their listing
    • Tell them clearly what you can do for them
    • Be transparent and share your marketing strategy
    • When doing so, refrain from using jargons
    • The key is to make sure you communicate all that you do, while not confusing your prospect
  • 8.
    • Technology is playing a major role in marketing today
    • If you are leveraging technology to sell listings better, then share it with your prospect
    • Tell them exactly what you will be doing and how it works
    • It is a great idea to provide a demonstration of how things will work. For example, show them your virtual tour, your social media or e-mail campaigns so that they get an idea as to what you will be doing with their listing
  • 9.
    • Pay close attention to your prospects’ concerns and questions
    • Jot down any important questions they raise and address them effectively
    • Be very clear on duties and responsibilities that you will discharge as their agent or broker
    • If you are using statistics and other such data, make sure it’s always updated
  • 10.
    • Provide clear contact information at the end of the presentation
    • It is recommended that you provide your clients with a direct number to reach you
    • Remember that your prospects hire you as a person, not your team
    • Be available for your prospects, always
  • 11. Are you looking for an effective way to market your listing? We can help. Now promote your listings in a way that makes an impact! Create Interactive Presentations, Stand-Alone Web Pages , Virtual Tours , Flyers or a YouTube Video —and share them on major social networking sites such as Facebook, Twitter, LinkedIn . You can also automatically distribute your listings on Craiglist, Oodle, Vast and more! Creating low-cost, high-impact marketing materials has never been this easy…or this fast! NEWPLANS 2403 Sidney Street, Suite 150 | Pittsburgh, PA 15203 | USA Ph: 1-412-567-0010 x 217 | Fax: 1-412-202-4922 Email: [email_address] Web: