Listing presentation – an important marketing tool


Published on

Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Listing presentation – an important marketing tool

  1. 1. Best Practices
  2. 2. <ul><li>A listing presentation is your chance to impress your prospects and gain a listing </li></ul><ul><li>It allows you to showcase all your strengths clearly to your prospects </li></ul><ul><li>However, you need to make the most of this chance to ensure that your prospects don’t move on to your competitor </li></ul><ul><li>Here are a few tips that might help you do so </li></ul>
  3. 3. Get to Know
  4. 4. <ul><li>One of the things you need to do when giving a listing presentation is getting to know each other </li></ul><ul><li>Know your prospects well and understand their requirements and expectations </li></ul><ul><li>Tailor your listing presentation to suit the prospect’s need </li></ul><ul><li>Tell your prospects all about you as a professional </li></ul><ul><li>Include all relevant experience </li></ul>
  5. 6. <ul><li>This is a must in your listing presentation </li></ul><ul><li>Don’t underestimate the power of word-of-mouth marketing </li></ul><ul><li>That is because prospects are more likely to hire you if they hear a good word put in from their peers </li></ul><ul><li>So, make sure you include relevant, genuine testimonials in your presentation </li></ul><ul><li>The testimonials need not be too long, just couple of lines stating how you helped your clients with their listing </li></ul>
  6. 7. <ul><li>As mentioned before, listing presentations are your chance to make an impact </li></ul><ul><li>Your clients want to know how you will sell their listing </li></ul><ul><li>Tell them clearly what you can do for them </li></ul><ul><li>Be transparent and share your marketing strategy </li></ul><ul><li>When doing so, refrain from using jargons </li></ul><ul><li>The key is to make sure you communicate all that you do, while not confusing your prospect </li></ul>
  7. 8. <ul><li>Technology is playing a major role in marketing today </li></ul><ul><li>If you are leveraging technology to sell listings better, then share it with your prospect </li></ul><ul><li>Tell them exactly what you will be doing and how it works </li></ul><ul><li>It is a great idea to provide a demonstration of how things will work. For example, show them your virtual tour, your social media or e-mail campaigns so that they get an idea as to what you will be doing with their listing </li></ul>
  8. 9. <ul><li>Pay close attention to your prospects’ concerns and questions </li></ul><ul><li>Jot down any important questions they raise and address them effectively </li></ul><ul><li>Be very clear on duties and responsibilities that you will discharge as their agent or broker </li></ul><ul><li>If you are using statistics and other such data, make sure it’s always updated </li></ul>
  9. 10. <ul><li>Provide clear contact information at the end of the presentation </li></ul><ul><li>It is recommended that you provide your clients with a direct number to reach you </li></ul><ul><li>Remember that your prospects hire you as a person, not your team </li></ul><ul><li>Be available for your prospects, always </li></ul>
  10. 11. Are you looking for an effective way to market your listing? We can help. Now promote your listings in a way that makes an impact! Create Interactive Presentations, Stand-Alone Web Pages , Virtual Tours , Flyers or a YouTube Video —and share them on major social networking sites such as Facebook, Twitter, LinkedIn . You can also automatically distribute your listings on Craiglist, Oodle, Vast and more! Creating low-cost, high-impact marketing materials has never been this easy…or this fast! NEWPLANS 2403 Sidney Street, Suite 150 | Pittsburgh, PA 15203 | USA Ph: 1-412-567-0010 x 217 | Fax: 1-412-202-4922 Email: [email_address] Web: