Conquering social media marketing
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Over the years social media has gained momentum and still continues to grow. Social media sites like Facebook, Twitter, and LinkedIn have become extremely popular because it helps organizations, big ...

Over the years social media has gained momentum and still continues to grow. Social media sites like Facebook, Twitter, and LinkedIn have become extremely popular because it helps organizations, big or small, to promote, engage and collaborate and to create a one-to-one relationship with their audience. When used with the right intention and managed regularly, social media can be a no-cost marketing tool to help you grow your business.

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  • Ever wondered what it takes to get frequent visitors on your website? Just launching a website is not sufficient to boost your website traffic and attract leads. Your efforts should go beyond adding tags and keywords.Here are a few things to get you started -
  • Write articles and press releases and submit to various sites online. Make sure to mention your company contact information at the end of each post.mention your company contact information at the end of each post
  • Develop online presence by actively participating on major social media sites like Facebook, Twitter, and LinkedIn etc. Keep people engaged with relevant materials and offers. Join groups and become an active participant.
  • Write and post blogs about your business on a regular basis. Frequency of the post can range from 3 to 5 times a week. Make sure the content of your blog is fresh and not repetitive. Include information which will help your audience and try to avoid advertising your business.
  • Ever wondered what it takes to get frequent visitors on your website? Just launching a website is not sufficient to boost your website traffic and attract leads. Your efforts should go beyond adding tags and keywords.Here are a few things to get you started -

Conquering social media marketing Presentation Transcript

  • 1. CONQUERING SOCIAL MEDIA MARKETING
  • 2. Over the years social media has gained momentumand still continues to grow. Social media sites likeFacebook, Twitter, and LinkedIn have becomeextremely popular because it helpsorganizations, big or small, to promote, engage andcollaborate and to create a one-to-one relationshipwith their audience. When used with the rightintention and managed regularly, social media canbe a no-cost marketing tool to help you grow yourbusiness.
  • 3. Social media must dos• Create your social profile on major sites like Facebook, Twitter, LinkedIn and Google+• Format the profile page to reflect your branding• Include your company bio. You can take the information from the company website• Create attractive Facebook cover images and landing pages that will help engage visitors
  • 4. • Identify your target audience• Focus on sharing and discussing rather than selling.• Identify key industry influencers, competitors, industry news & comments• Listen regularly for comments about your company, brand, and products• Respond to questions or comments about your company or products
  • 5. • If you like particular message like it or re-tweet it - people appreciate sharing• Post links to articles or sites you think will be of interest to others• Make sure your Facebook updates and Tweets provide value• Ask questions and float ideas on these sites
  • 6. • Reply quickly to customer service issues• Enhance Facebook page with Facebook applications• Keep discovering new customers and have them discover you• Analyze the response to your social media efforts regularly
  • 7. One of the biggest advantages of social media isits ability to make things go viral. Hence, socialmedia marketing if done right can help increaseyour brand visibility and turn your fans intocustomers.
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