The	
  Art	
  of	
  Social	
  Media	
  
How	
  Important	
  is	
  Social	
  Media?	
  
Every	
  MINUTE	
  of	
  every	
  day	
  
•  100,000	
  tweets	
  are	
  se...
The Value of Social Media
It’s	
  More	
  than	
  MarkeSng	
  
Business	
  Goals	
  
	
  
• 

Brand	
  Health	
  –	
  What...
Ge_ng	
  Started:	
  Self	
  Assessment	
  
• 

Is	
  your	
  website	
  up	
  to	
  speed?	
  

• 

How	
  much	
  Sme	
 ...
Social	
  Media	
  Success	
  
•  Listen:	
  
–  Use	
  social	
  monitoring	
  tools	
  
–  Make	
  listening	
  a	
  dai...
10	
  rules	
  for	
  building	
  brands	
  
using	
  social	
  media	
  
1.  Listen	
  to	
  your	
  audience	
  first	
  ...
Network	
  Building	
  
•  Like	
  other	
  Facebook	
  Pages	
  
•  Use	
  other	
  social	
  networks	
  to	
  cross	
  ...
Facebook	
  ESquehe	
  
• 

Mind	
  Your	
  Manners	
  

• 

Don’t	
  cross-­‐plajorm	
  post	
  

• 

Don’t	
  post	
  to...
Facebook	
  Strategy	
  
Daily	
  

–  Post	
  a	
  mix	
  of	
  compelling	
  &	
  engaging	
  content	
  
–  Like	
  and...
Let’s	
  Keep	
  in	
  Touch	
  
If	
  you	
  have	
  any	
  quesSons	
  regarding,	
  Twiher,	
  please	
  contact	
  me....
NLAC - The Art of Social Media Series - Facebook
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NLAC - The Art of Social Media Series - Facebook

  1. 1. The  Art  of  Social  Media  
  2. 2. How  Important  is  Social  Media?   Every  MINUTE  of  every  day   •  100,000  tweets  are  sent   •  684,478  pieces  of  content  are  shared  on  Facebook   •  2  million  search  queries  are  made  on  Google   •  48  hours  of  video  are  uploaded  to  YouTube   •  47,000  apps  are  downloaded  from  the  App  Store   •  3,600  photos  are  shared  on  Instagram   •  571  websites  are  created   •  $272,000  is  spent  by  consumers  online   Source:    http://thesocialskinny.com/216-social-media-and-internet-statistics-september-2012/  
  3. 3. The Value of Social Media It’s  More  than  MarkeSng   Business  Goals     •  Brand  Health  –  What  are  consumers  saying  about  you   •  InnovaSon  –  listening  to  customers  to  improve/drive  future  products  &  services   •  Customer  Experience  –  improve  your  relaSonship  with  consumers  &  their  experience  with  your   brand   •  MarkeSng  OpSmizaSon  –  improving  the  effecSveness  of  your  markeSng  programs   •  Revenue  GeneraSon  –  where  and  how  your  company  generates  revenue      
  4. 4. Ge_ng  Started:  Self  Assessment   •  Is  your  website  up  to  speed?   •  How  much  Sme  and  money  can  I  dedicate?   •  Who  do  you  want  to  reach  and  why?   •  What  are  my  compeStors  doing?   •  What  channels  should  I  invest  in?   •  What  do  I  need  to  succeed?   –  –  –  –  –  IdenSty   Video   Photos   Website   Etc.  
  5. 5. Social  Media  Success   •  Listen:   –  Use  social  monitoring  tools   –  Make  listening  a  daily  habit   –  Understand  what  is  being  said  about  your  company  and  /or  industry   •  Par,cipate:   –  Engage  in  meaningful,  authenSc  conversaSons   •  Promote:   –  Build  trust  with  your  community   –  Distribute  content  in  the  social  web   –  Measure  results   •  Community  Building  /  Social  Networking:       –  ConSnue  to  grow  and  strengthen  your  network  
  6. 6. 10  rules  for  building  brands   using  social  media   1.  Listen  to  your  audience  first   2.  Gain  the  trust  of  your  audience,  always  be  transparent   3.  Don’t  misuse  social  media  sites  to  gain  internal  linking   4.  Mutual  communicaSon     5.  Educate,  entertain,  enlighten   6.  CommunicaSon  that  meets  their  needs   7.  Engage  with  your  audience   8.  Make  your  website  interesSng/relevant   9.  Keep  it  real  and  don’t  push  the  sales  message   10.  Maintain  your  efforts  and  keep  it  people/place  focused  
  7. 7. Network  Building   •  Like  other  Facebook  Pages   •  Use  other  social  networks  to  cross  promote  page   •  Include  Facebook  badge  on  your  website   •  Invite  Friends   •  Run  a  contest   •  Facebook  sponsored  ads   •  Include  link  to  Facebook  in  email  signatures  
  8. 8. Facebook  ESquehe   •  Mind  Your  Manners   •  Don’t  cross-­‐plajorm  post   •  Don’t  post  too  much  (Max  of  2-­‐5  Smes  per  day)   •  Never  like  your  own  post   •  Use  #Hashtags  Appropriately   •  Avoid  Vulgar  Language   •  Don’t  Get  Too  Personal   •  Write  Professionally   •  Be  Helpful   •  •  Resist  the  Urge  to   Tweet  Too  Much  
  9. 9. Facebook  Strategy   Daily   –  Post  a  mix  of  compelling  &  engaging  content   –  Like  and  reply  to  all  comments   –  Engage  with  5-­‐10  other  pages   Weekly   –  Review  Your  Facebook  Insights   –  Promote  one  Facebook  post   •  One  for  current  fans   •  One  for  non-­‐fans         •  Resist  the  Urge  to   •  Tweet  Too  Much  
  10. 10. Let’s  Keep  in  Touch   If  you  have  any  quesSons  regarding,  Twiher,  please  contact  me.   •  My  Twiher  Account:   –  www.twiher.com/sheldon_payne   –  www.twiher.com/newfound_mktg   •  By  Email   –  Sheldon@newfoundmarkeSng.com   •  Like  us  on  Facebook   •  Our  Website   –  www.facebook.com/newfoundmarkeSng   –  www.newfoundmarkeSng.ca   •  By  Phone   –  709-­‐769-­‐2725  
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