WelcomeW lSarah Stewart Chief Executive Stewart, Executive.27 June 2012
Programme•SSarah Stewart - N h St tl G t h d I iti ti t NewcastleGateshead Initiative.• Dave Newton - Great North Run Weekend.• Ros Rigby - Festival of the North East.• Nick Maylan - Lindisfarne Gospels.• Abi Kelly - British Science Festival.• Interactive session - what do you have planned for 2013?• Special guest: Andrea Thompson, Torch Bearer.• ‘Meet the Team’ and networking.g
We’ve been making themost of the Games:• Regional marketing & comms: − NorthEastfor2012Games.com. − Regional media coverage. − Twitter & Facebook.• Partner engagement: − Olympic briefings & events. − Team Tomorrow training. − Inspire & train ambassadors.• Torch Relay: − Animation of route.
There’s still lots to do:• Promoting Olympic Football.• W ki with national & Working ith ti l international journalists: − Media itineraries & hosting. − Providing film footage & imagery.• VisitEngland & VisitBritain: − All aboard the Orient Express. g − A room at England House.• Animating the destination: − Bridges Festival (4-5 August). (sponsored by Port of Tyne). − EAT! NewcastleGateshead (13-29 July). − Cakebook Britain (15 July).
Delivering an excitingprogramme of festivals& events:• Juice Festival (26 Oct - 4 Nov).• Winter Festival (23 Nov - 31 Dec): − Enchanted Parks Parks. − Open studios. − Christmas markets. − Christmas shows. − New Year’s Eve celebrations. − NYE midnight fireworks.• Chinese New Year (10 Feb).
Bringing weekend visitorsto the destination:• Primary destination in VisitEngland’s RGF bid: − Three years of match funding (2012-15). − Doubles size of our domestic campaigns.• Campaign plans: − Partners helping shape activity. − Includes: press inserts, outdoor, radio, radio online video & banner ads ads.• Need partner support: − £ and value in kind kind.
pRefreshed plans to attractevent organisers:• New event platforms for partners: − London-based dinner (Sept). − Big FAM visit g ( (Nov). ) − International Confex networking event (Mar).• New marketing opportunities: − Trade press mini guide (circ. ( i 30k+ nationally). ti ll )• Renew our focus on: − National corporate market. − National associations.• Actively support the ICEC project.
Develop visitorinformation service:i f ti i• Installing a new shop frontage.• Developing new ticketing partnerships & commercial deals.• Expanding our retail offer (including online).• C ti a network of Creating t k f information partners.
Great North Run WeekendG N hR W k dDave Newton Nova International Newton, International.
Bupa Great North Run Overview• 71% of Runners in the Great North Run are from outside the North East Region
Bupa Great North Run Overview• 81% of Spectators who come from outside the Region include an overnight stay in their visit p g g y with an average of 2.39 nights each• 71% of Spectators choose to stay in ‘paid for accommodation’• Visiting Spectators at the Great North Run spend an average of £111 62 each on th i t i Vi iti S t t t th G t N th R d f £111.62 h their trip, while those visiting the Junior / Mini events spend an average of £95.30 each• On average 255,000 Spectators attend the Great North Run weekend
Bupa Great North Run Overview• The average length of stay for adult Runners staying overnight from other UK regions is 1.84 nights, nights rising to 3 13 nights for International Runners 3.13 – The majority of those staying over use “paid for” accommodation, primarily in NewcastleGateshead and in South Tyneside, Sunderland, Tees Valley and County Durham
Bupa Great North Run Weekend g pLargest ever Bupa Great North Run with 55,500,entries and a programme of satellite events including:• Bupa Great North 10k, Gateshead p ,• Bupa Great North Run Pasta Party• Bupa Great North 5k• Bupa Junior and Mini Great North Run• Great North CityGames• Bupa Great North Run Culture Programme
Bupa Great North 10k Gateshead 10k,• 10k in the heart of Gateshead• Riverside route running through the iconic Gateshead Quayside development• Finish in Gateshead International Stadium• Legacy event of the Great North Run• Estimated 6,000 Runners will take part in the second staging of the event in July 2012
Bupa Great North Run Pasta Party p yTimings: 0930 – 1730, Hosted by Metro Radio Appearances with London 2012 Olympic/Paralympic medallistsDance City, Zumba, Karate and Cyber Coach DemonstrationsJoe McEldery and Tribute Band Performance (TBC)Confirmed exhibitors:Confirmed exhibitors:DB Regio/Nexus/Metro, Asics plus local retailer, Charity partners x 12Barcelona Marathon, Costco, VivoMed‐Sports Medical SupplierGreat North Run Customer ServicesCome and Try ItsEnglish Cricket Board‐Bowling/Fielding cagesNUFC – Goal Target NUFC Goal TargetThe Army – Climbing Stack/Bungy RunEngland Athletics – Have A Go Pole VaultThe Bunker – Golf SimulatorTeam Extreme – Half Pipe demos of BMX/Skateboarding /Concessions: Hog Roast‐Concession, Ice Cream Vendor‐Concession, Asics‐Road Show
Bupa Great North 5k pBackgroundFor 2012, after the successful integration of 5k shoulder events into the Bupa GreatEdinburgh Run and Bupa Great South Run in 2011, Nova will introduce a new 5k massparticipation event into the Saturday programme on the NewcastleGateshead Quayside.This new event would deliver:Increased economic impact – Extra event to encourage participants or supporters to comeand stay on Friday nightIncreased inclusion of families, particularly mum’s and dad’sIncrease number of spectators for the Great North CityGames and rest of SaturdayprogrammeIncreased editorial for TV and MediaBuildB ild numbers to reinforce claim of “the biggest mass participation programme in the world” b i f l i f “ h bi i i i i h ld”CourseThe course will be an officially measured 5k route, fully contained within existing road y , y gclosures using the same start and finish as the Junior and Mini Runs on Newcastle Quayside
Provisional Event Timetable Schedule Event 0915 Bupa Great North 5k 0930 First 5k finisher (Estimated) 1015 Last 5k finisher (Estimated) 1030 Bupa Mini Great North Run - Wave 1 1105 Bupa Mini Great North Run - Wave 2 1140 Bupa Mini Great North Run - Wave 3 1200 Bupa Junior Great North Run – Wheelchair race 1420 Bupa Junior Great North Run for Girls 1510 Bupa Junior Great North Run for Boys
Bupa Junior and Mini Great North RunThe J iTh Junior and Mi i G d Mini Great N h Run will be staged f the North R ill b d for htenth time on Newcastle Gateshead Quayside on Saturday 15September 2012.The event will also be featured in the live Great North Runcoverage on the BBCNew additions• Measured 4k Junior course• New wheelchair course• Additional places in Mini Run• Junior runs now a boys and girls race• Finish area open to public
Provisional Event TimetableSchedule Event1030 Bupa Mini Great North Run - Wave 11105 Bupa Mini Great North Run - Wave 21140 Bupa Mini Great North Run - Wave 31200 Bupa Junior Great North Run – Wheelchair race1420 Bupa Junior Great North Run for Girls1510 Bupa Junior Great North Run for Boys
Great North CityGames• Newcastle Gateshead Quayside, Saturday 15th September h• One day competition staged on special IAAF approved track plus field events y p g p pp p• Live on BBC for 90 minutes• Second year of team GB versus team USA
Provisional Event Timetable Start Time1245 Women’s Pole Vault begins1310 Women’s 100m Hurdles1320 Bupa Great North Mile - Women’s 1 Mile1328 Men’s Long Jump Round 1 of 4 (and continues through track events)1333 Bupa Great North Miles – Men’s 2 Mile1349 Men’s 100m1355 Women’s 150 W ’ 150m Men’s Long Jump final jumps1403 Men’s 150m1405+ Women’s Pole Vault – Final Jumps1413 Men’s 110m Hurdles1422 Final Score & Presentation to winning team
Bupa Great North RunNewcastle Gateshead South TynesideSunday 16th SeptemberLi BBC (240 i plus recorded hi hli ht )Live (240mins l d d highlights)• The world’s greatest half marathon• Featuring some of the world’s best distance runners Red Arrow Flypast and display• R dA Fl t d di l• Flagship event of the Great Run programme, the original Great Run first staged in 1981• £22 million economic impact
Provisional Event Timetable Start Time0930 BBC Live Programme Starts1010 Elite Wheelchairs1015 Elite Women1040 Elite Men and masses1105 Red Arrows Fly Past1330 BBC Live Programme Finishes2300 BBC Highlights Programme
Our 2012 programme includes a billboard p gexhibition of new photographs by Dan Holdsworth,new films by Mark Wallinger, Douglas Gordon andwinners of the 2012 Moving Image CommissionReuben Henry and Karin Kihlberg, and a one-woman show for families by Kate Fox.Great North Run Culture also delivers a wide-ranging education and engagement programmewhich includes talks, workshops and activities for talksfamilies, young people, students and artists.
2012 Programme Activity g yJuly – September In Motion: education and Exploring the nature of film and video, sculpture,Dates and Venues TBC engagement programme photography, performance and creative writing in relation to the playful notions of motion and stillness in contemporary artThu 5th – Fri 6th July Douglas Gordon: The End of Civilisation A grand piano burns in this epic film by Turner prize-winningTyne Theatre Scottish artist Douglas GordonSeptember Dan Holdsworth: Landscape and Duration Landscape and Duration is an exhibition of Dan Holdsworth’swww.greatnorthrunculture.org photographs showing the route of the Great North Run aswww.facebook.com/GreatNorth f b k /G N h you’ve never seen it before… ’ b fRunCulture6th September – 13th October Karin Kihlberg and Reuben Henry: The Winners of the 2012 Moving Image Commission, KarinNewBridge Space Order of Things Kihlberg and Reuben Henry’s film The Order of Things is part natural history, part science fiction…13th – 16th September Mark Wallinger: Camera Running The première of Turner Prize winner Mark Wallinger’s newBALTIC Centre for film Camera R nnin with artist Q&A Running ith Q&A.Contemporary ArtFri 14th – Sat 15th September Kate Fox: The Starting Line A funny, thoughtful spoken word show suitable for familiesLive Theatre involving optional interaction with brains, bodies and phones. Warning: may include rhymes.
Bupa Great North Run Culture ProgrammeTo find out more or to sign up for our e-newsletter visit www.greatnorthrunculture.orgYou can also find us on Facebook at www.facebook.com/GreatNorthRunCultureFollow us on Twitter @GNRCulture using the hashtag #GNRC12
Festival f h N h EF i l of the North EastRos Rigby The Sage Gateshead Rigby, Gateshead.
Festival of the North East F i l f h N hE what, when, where? what when where?1. Where did the idea come from?2. What is it?3. When is it?4. Where will it happen?5. Is it a one off? Is it a one‐off?
Festival of the North East F i l f h N hE how, who, when? how who when?1. How is it being run? g2. How is it funded?3.3 Who can take part? Who can take part?4. Timeline?
Festival of the North East F i l f h N hE timelineDec 2011 1st call for proposalsDec‐Jun 2012 Project proposals came in and were logged & siftedJune 20 Public Event designed to help connect people/projectsJul‐Aug Recruitment of core teamSep Team review whole programme for headlines & duplications/gapsDecD Team organise programme & promote headlines to year‐end media T i & t h dli t d diJAN 2013 Main launch of whole Festival (launch event & print)Feb‐May Accept further events and add to website/promotionJUNE Festival :: 1st – 30th June Festival :: 1Jul‐Sep Wrap‐up and evaluation of Festival; Gospels in Durham from July 1
What can you do now? 1. Propose events to the Steering Group1 Propose events to the Steering Group2. Support others planning events pp p g3. Promote the Festival in other networks
Lindisfarne GLi di f Gospels lNick Malyan Visit County Durham Malyan, Durham.
The Lindisfarne Gospels• Ill i t d manuscript c.700 Illuminated i t 700• C t d on Li di f Created Lindisfarne i h in honour of f St. Cuthbert• International significance g o Artistic Tradition o Thought to include oldest existing English translation of the Bible
The Campaign and Loan• In possession of British Museum / Library since 18th Century.• Campaign to relocate• Conservation research o S it bl f l Suitable for loan f 3 months of every for th f 7 years o Durham is f first venue to receive Gospels on loan
The Partnership• British Library and ANEC C• Durham host on behalf of the region• Durham University, Durham Cathedral d Durham C C th d l and D h Countyt Council delivery partnership yp p• Regional Partnership• N ti National loans i l di it ll including items ffrom Staffordshire Hoard.
The Regional Network The Regional Network• Online resource for collaboration and discussion• Three thematic strands o Learning and Engagement o Faith and Churches o Visitor Orientated Events• Quarterly meetings
The Regional Programme The Regional Programme Artists with in tent ‐ World Monuments Fund Sacred Texts ‐ Oriental Museum "The Reduced Gospels" Tour Durham Art Gallery Residency The Angels Book Sea Stallion ‐ sea born pilgrammage Th A l B k S St lli b il Festival of Holy Island Events and worship Programme the North NCC Holy Isle Dilston Physic InterOpera @ East Launch Event Garden Durham Cathedral Gospels Trail Sign for the sound calig/typog exhibition @ Sunderland Museum Launch event Great North Minors Gala Northumbrian Durham Mysteries St Cuthberts Festival Brass Caligraphy Flodden 500 Day Activities Angels & Avatars Regional Rural Touring Programme Gospels Creative Competitions in communities across region Bedes World Lindisfarne Gospels Exhibition IMRS Academic Conference At Durham University ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ ...continuation of academic conference Schools education programme Voices Durham Book Festival January Feburary March April May June July August September October November DecemberIn association with…Inspired by…Learning and engagement programmeExternal events with Relationship to GospelsNeeds clarification
The Regional ProgrammeI association with Th Li di fIn i ti ith The Lindisfarne G Gospels lActivity developed in partnership with the project team i.e.o Academic and lifelong learning conferenceso Holy Island Launch Event and Programmeo InterOpera’sThe Cuthbert Oratorio InterOpera sTheInspired by The Lindisfarne GospelsResponses to the loan from organisations, groups andindividuals i.e.o Workshopso Exhibitionso Community Eventso ???
• Europe’s largest, longest‐established and most media‐ worthy science event h i • 50,000 – 80,000 attendances each year , , y • Audiences of all ages; caters for all levels from professional scientists to families on a day out • Huge international media coverage Huge international media coverageHosted By: Associate Partners:
A collaborative effort A collaborative effort • Festival host cities are by definition homes to leading science universities – Newcastle University will host in 2013 • Further support and endorsement comes from Associate Partners Newcastle City Council and Northumbria University • Aims to involve a wide range of other partners including businesses, community and voluntary sector organisations, schools, colleges, public sector agencies, cultural venues, community groups and societies en es comm nit gro ps and societies • Opportunity for the city to showcase strengths in science, engineering and technology Hosted By: Associate Partners:
Events for all Events for all Aimed at adults and families ‐ Events on the University campus and around the cityHosted By: Associate Partners:
Benefits to region Benefits to region • B i Business and industry can showcase scientific and di d t h i tifi d technological strengths • Opportunities to announce newsworthy developments/discoveries • Opportunities to network with national media • Greater involvement by science‐based businesses in science Greater involvement by science‐based businesses in science communication activities • L Long‐term legacy of Festival a high priority t l f F ti l hi h i itHosted By: Associate Partners:
The Programme h • National call for proposals is six‐month process opening in July 2012: Anyone is welcome to submit a proposal! • Event or activity proposals can encompass any aspects of physical and social sciences and the theme for 2013 has been agreed as ‘Making Waves’ • Launch of the regional campaign to involve local communities in the design and delivery of the Festival takes place on Wednesday 4th July 2012 at Great North y p y y Museum, followed by a sustained programme of community engagement • A programme planning committee considers all submissions for programme A programme planning committee considers all submissions for programmeHosted By: Associate Partners:
Media Coverage di C• Website, printed programmes, social media campaign• Festival magazine: ‘Ignite’• On‐campus press centre: 100 top science journalists seeking stories, 16 press conferences over the course of the Festival In 2011 (Bradford): • Front page coverage including the Daily Express and the Daily Telegraph • Total global opportunities to see or hear about the Festival via print or broadcast outlets was 150,087,105 • Total advertising equivalent ratio of print and broadcast coverage was £1 165 045 Total advertising equivalent ratio of print and broadcast coverage was £1,165,045Hosted By: Associate Partners:
Getting Involved G i l d • Brand positioning: The opportunity for sponsors and partners to benefit from branding on Festival marketing materials which reach to 100,000s of people • Highlight strengths: Promote your work and the current agenda of your organisation • Media Potential: Opportunities to network with the national media • Community engagement & corporate citizenship: Raising aspirations and helping to engage a huge range of audiences in science, technology and engineering • Create a legacy beyond the Festival: Partnerships, projects, events and audiences developed throughout the Festival planning and delivery phases will hopefully contribute to a lasting legacy for science engagement in the regionHosted By: Associate Partners: