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It is vital to have a client mailing list. Let people sign up on the main site, and also offer it at thecheckout after they buy something. This valuable information can be used at a later date tosend out promotional material and sales information.For every email you send out - business or personal - include your signature. This is just likehanding out business cards. You want as many people to see your signature as possible. Youcan increase traffic and revenue to your site by offering to show people your business via email.Interview well-known business people and include it in your website. Ensure that you have theappropriate permissions prior to publishing the interviews, however, to avoid any legalrepercussions. Then once the interviews are finished you can turn them into articles which canthem be submitted to E-Zine directories. You can get a lot of traffic and build your reputationup a lot, giving you a lot of credibility.Insert rich and original content into your site. The site that you manage should be full of richcontent that is going to get the attention of search engines, while offering an originality that isappreciated by your audience and will ensure that your search engine results are as favorableas possible.Should your visitor ultimately choose not to purchase your product, have a questionnaire at theend of your form so that they may advise you as to why they did not make the purchase. Thereare a variety of things they may have disliked about your approach.Think of a service or some way to help people out that come to your site. Offering somethingfree will give folks incentive to visit your site. Free tools such as a calculator to help do taxreturns are a good choice for a financial website to offer.Offer answers to customers on your site. Most visitors come to websites to find information. Ifyou are unwilling to provide answers, you may be losing potential customers. Clear, concise
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