Published on was founded with one task – to ensure businesses are successful in Social Media Marketing. We are ”totally” focused and committed on just that. You have just found the right people to help you succeed in the fastest growing and most important marketing medium on the planet.youtub

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  1. 1. Digital DarwinismWe live and compete in a perpetual era ofDigital Darwinism, the evolution ofconsumer behaviour when society andtechnology evolve faster than our abilityto adapt.
  2. 2. Recognizing the difference between emergingand disruptive technology and measuring its impact on your business, customer relationships, and products is a necessary discipline to successfully evolve.
  3. 3. Marketing Automation must evolve to survive
  4. 4. Traditional Marketing Most everyone thinks of marketing as the business of promoting and selling products or services. Marketers commonly refer to a “funnel” to describe the way they attract new prospects and convert them into customers.
  5. 5. Traditional Marketing  Prioritise our limited resources and time on trying to find and convert new prospects (top of the funnel).  Keeping those hard-earned customers (bottom of the funnel) has often been an afterthought.
  6. 6. Historically, the best you could do after turning a prospect into a customer wasto provide a great customer experience and just hope they come back to buymore -- and bring their friends with them.
  7. 7. Social Media Marketing...Flip that Funnel  Technology now enables us to influence consumer behaviour both before and after the sale  Reach out to your existing customers to remind them to come back, and make word-of-mouth as easy as clicking the share, like, or tweet buttons.
  8. 8. Content beats technology …every timeWell run, marketing automation should provide leadsand customers with exactly what they need andnothing more. It should be interesting, relevant anduseful. One of the biggest errors with marketingautomation tools has to do with the content strategynot the tool itself. Without smart, tailored, usefulcontent – marketing automation is just a intelligentspamming tool.
  9. 9. The art of listening
  10. 10. The Conversation Prismby Brian Solis and Jesse Thomas The Conversation Prism debuted in August 2008 to provide a visual representation of the true expansiveness of the Social Web and the conversations that define it. -over one million people have crossed its path.Three Goals Create Social Map Based on Observation and Study Search, Listen, and Learn Identify the foundation for sCRM and Introduce New Social Technologies + Methodologies
  11. 11. The Conversation Prism Level One, The Hub: Centre of the prism – whether you’re observing, listening or participating. Halo 1: Learning and engagement strategies activity Halo 2: The corporate bit – where process will seamlessly integrate within the company’s CRM infrastructure, creating a new class of Social CRM or sCRM Halo 3: The outer ring completes the image of conversational workflow, but not the cycle. The process is powered by the continual rotation of listening, responding, and learning online and in the real world.
  12. 12. Marketing is an imperfect science People deal with people Its a numbers game Its expensive I’m doing alright without it I’ve never had any success investing in this I can do it myself I’ll wait and see how others get on It’s irrelevant to my business
  13. 13. You’ve all heard the stat, if Facebook were a country, it wouldbe the third largest in the world. That stat was initially sharedwhen Facebook hit 500 million users. Now the site has morethan 800 million users and a new comparison that’s worthy ofblog posts, tweets and conference presentations…Facebooknow has as many users as the entire Internet did in 2004which ironically is the year Facebook debuted.
  14. 14. Networking... Traditional ~ V ~ Modern
  15. 15. How you might do it now
  16. 16. How you might do it now
  17. 17. Getting ‘Social’ Online A History
  18. 18. Social Media Statistics(4 months old and out of date)
  19. 19. FacebookLaunched 2004750m+ Active Users30m+ users in the UK50% of registered users are between 25-49
  20. 20. Facebook50% log on in any given day250m+ access via mobile devices (and are twice asactive)250m+ people engage with Facebook on externalwebsites900m+ objects that people interactwith(pages, groups, events & community pages)Source:
  21. 21. A Facebook Average user is:38 years old with 130 FriendsSpends 55 minutes on the site per dayIs connected to 80 pages, groups & eventsCreates 90 pieces of content each monthAdds 25 comments to content each monthSource:
  22. 22. Blogs & Blogging:133m+ blogs77% internet users read blogsTwo thirds of bloggers are male60% are 18 – 44 years old75% have a college education or above50%+ are married50%+ have kids
  23. 23. Blogs & Blogging:56% say their blog has helped their companyestablish a position as ‘thought-leader’58% of bloggers say they’re better known intheir industry as a resultB2B companies that blog generate 67% moreleads per month than those who do not.94% of bloggers reported measurable SEObenefits within 12 months
  24. 24. Twitter250 million tweets sent daily1.6bn search queries on Twitter per day37% access via a mobile device75% of traffic via third-party applications
  25. 25. LinkedIn?‘Professional Network’Founded in 2003120m+ members150 industries200 countries – all 7 continentsGains 1 new user per second47m+ monthly unique visitors
  26. 26. LinkedIn Statistics11m users in Europe4m UK usersAverage user age of 4470% of visitors over 35 years old75% of visitors college educated or above
  27. 27. What is Social Networking?
  28. 28. “The term Social Networking refers to the useof web-based and mobile technologies to turncommunication into an interactive dialogue” …but there’s something missing
  29. 29. The Smart phone Is a ‘Disruptive Technology’ A technology which creates a new market Is a computer really Is a mobile computing device Is a mobile computing device with mobile net access
  30. 30. Social Networking + The ‘Smart-Phone’ =The term Social Networking refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue
  31. 31.  BBC quote 14731757 Aug 2011:“UK mobile internet use nearing 50%”
  32. 32. Question... Who here has had a ‘dabbled’ with Social Media?
  33. 33. Tell me... Were you sure you did it right? Did you do it long enough? Did you allocate enough resources?
  34. 34. Which end are you at?
  35. 35. Social Media Social Media is here – now! Social Media is everywhere The Smart Phone is accelerating its presence Social Media is business tool Don’t treat it lightly!
  36. 36. Don’t treat it lightly – Bad Examples
  37. 37. ‘United Airlines’ United-United; you broke my Taylor guitar... United-United; some big help you are... You broke it you should fix it... You’re liable just admit it... I should have flown with someone else ...or gone by car! Nearly 11 Million (negative) YouTube views
  38. 38. Nestle – on Facebook “Nestle fans, please don’t use an altered version of the company’s logo as your profile picture or your comments will be deleted”.
  39. 39. Good Examples
  40. 40. ‘Starbucks’
  41. 41. How should you go about it
  42. 42. Knowledge - Time - Persistence knowledge Time Persistence
  43. 43. An example strategy Research Formulate a plan around your research Include your brand Think about your field(s) expertise What do you do? - Write it down Type it up – use them!
  44. 44. Then you must… Set the platforms up Incorporate those words and phrases Care for the platforms - daily Persist Build bridges Allow at least 3 Months!
  45. 45. “Give it all a Purpose”
  46. 46. The Platforms Facebook - Page, Corporate, domain, content, blog, images, videos, network Twitter - Purpose, Identities, who to follow, engagement with, find clients, partners, even competitors. YouTube Channel - Purpose, promote, videos, slideshows, link and network Blogging - Purpose, content, tagging, promoting and linking LinkedIn, foursquare, Google+, etc
  47. 47. ...Got all that? ...Know what you’re doing? ...All sorted?…Think you can do it yourself? ...There is another way!
  48. 48. Eight compelling benefits in choosing social media outsourcing -regardless of the size of your business or the scope of your social media plan
  49. 49. 1. Training: Essential for any strategy, let the experts guide you, learn how to do things, and decide what you want to do, often this means transition of some duties back inside your business after initial campaigns and tuning.2. Speed: First timer or looking to re-launch and refresh social media strategy – outsourcing is the fastest approach3. Strategy: An outside social media team can help you develop a strategy and keep you focused on achieving long-term goals.
  50. 50. 4. Experience: Your outsourced team’s experience with other clients helps to avoid blind alleys and learn pros and cons of different strategies.5. Efficiency: Use your outsourced partner to create an integrated system and capitalise on more efficient social media tools and network reach.6. Range of Influence: Access to the outsourced partners existing networks helps your social networks grow bigger and faster.
  51. 51. 7. Branding: The right partner can make sure that everything you do is in synergy with your overall marketing strategy, including branding and identity, our services can be expanded to include this.8. Results: Monitoring the effectiveness and regular reporting ensures your activities are analysed and can be amended providing a positive proactive service.
  52. 52. Let’s get social