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Social Media Marketing for Florists

by NewTricks on Nov 20, 2009

1,292 views

Social Media Marketing tips presented to Atlanta Florist Meet and Greet Nov 19, 2009

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Social Media Marketing tips presented to Atlanta Florist Meet and Greet Nov 19, 2009

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It can be overwhelming We want to show you some quick, easy and low cost (or no cost ) tools to get on board Facebook Twitter Google Onlie Makeover Website – our own little tlc show Website – is the means to bring them all together The goal is to tie all of these together
Facebook, Linkedin, Twitter, Blogs, You Tube, flickr, online chats, message boards, podcasts, RSS feeds – the list goes on and on. Wikipedia has this really long definition Bottom line – it’s about creating a two way conversation with your audience It’s a dialogue NOT a monologue says Marta Kagan – Marketing director - author of What the F**K is Social Media You don’t control your own message, your customers do. Click for bullets For the most part, these tools are all free Might as well use them to your advantage
The good news – AJC said this week that 1 in 5 shoppers will use social media for their shopping purchases this holiday season – 11.17.09 AJC. People buy from those they trust. People like to connect with people, not faceless brands. You can’t control the conversation but you can participate. People don’t want to be sold to – they want to interact and be heard.
Who has a face book page? Who has a face book biz page ? Gift Facebook is not an evil time-waster, a community just for college students, or something scary or irrelevant for marketers… Facebook is a tool for connecting people with those around them. And, as with any social media tool, marketers have an opportunity to use Facebook to expand their online footprint and engage with customers directly. – Hubspot – How to Use Facebook for Business By it’s very nature, Facebook is viral New Whitehouse florist broke the news on her Facebook page The idea is to drive people to your website Benefits of Business page people don’t have to ‘friend’ you Can have multiple administrators Recommend to wait until you have 130 fans Pages are public so they have better SEO You can send messages to fans
Nanz and Kraft Florist – Louisville KY Include logo Store details Don’t forget to add your website address Engage fans – if you click on their fan page, you see lots of interaction Advertise Specials and deals – this is free advertising Direct visitors to your website Upload photos /videos – embed flickr Promote contests and giveaways Halloween pet costume contest
Identify audience Create ad Pay by click or page imprints Measure Easy to create Highly targetable – “deep targeting” Because the click through rate is notoriously low (less than .1% for most ads), the “pay for clicks” option will offer the best value for the cost People still see your brand even if they don’t click through Allows you to estimate the cost as you create the ad Pricing has gone up in last months The current minimum CPC (cost per click) is $0.01 Facebook provides metrics as to the effectiveness of the campaign Similar to Google ads – are either effective? 1 in 4 actually clicks – how many buy?
Read the 140 characters Sound of ‘chirping’ Started out in 2006 at SXSW as a way to communicate with other attendees Very effective at conferences and events
Read the 140 characters Started out in 2006 at SXSW as a way to communicate with other attendees Tweet – did you know we have this special ? Etsy is a big twitter success story with over 1 million followers Use twitter to educate customers Listen – customer raves and rants - Dell computer
“ Full name” field to type in your company name 20 characters Appears on the right hand side of profile You’re a Real Florist, Use Your Real Name Username 15 characters ‘ Handle’ by which you’ll be known on Twitter. Choose the shortest name that best describes your company or this particular account. Name will become your Twitter URL. Name will be used for RT & DM Search by name or username Mobile Device Standard text messages Send message with word ‘START’ to US: 40404 Bio - gives you 160 characters. Picture tab - add your company logo or photo of yourself – 700 k Design tab - upload a background image for your Twitter home page and tweak the page colors. People use the background design to include additional information about the company 12 existing templates or upload your own PNG, GIF, or JPG format, smaller than 800k Twitter has good online help
Use search even if you don’t have twitter Once you’ve set up a Twitter account find others to follow Follow means - Following someone simply means receiving their Twitter updates - tweebs.com Include your profile in as many Twitter Local Business Directories as you can. Start with wefollow.com and then do a Google search for more Use tweetdecks, seesmic to listen and manage ACFB tweet
Now What: Educate Customers. Promotions / Twitter only coupons. Network with other florists. Tweet behind the scenes of what goes on when putting together flowers for a wedding. http://twitter.com/TweetMyWedding User Tweet Deck, ping or seesmic to manage it all
Who has googled themselves? Self Stalking - Your Google is your brand - Seth Godin - Google me
1.6 million new blog posts every day Google remove from search engine Same for yelp or yahoo
First 3 if you have website

Social Media Marketing for Florists — Presentation Transcript

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Social Media Marketing for Florists

by NewTricks on Nov 20, 2009

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Social Media Marketing for Florists — Presentation Transcript