New Tricks For Social Media Part 1 11.12.09 Rev

The Dynamic Duo: Online and Offline Networking

The Dynamic Duo: Online and Offline Networking
The Google Gods – Dene
Claim Yourself - Dene
Have Your Own Website - Judi
Traditional Communication Tools - Margo
www.newtricks.me

The Google Gods Self or Ego Surfing www.newtricks.me

The Google Gods
Anyone can say anything online
Find your skeletons
If it’s inaccurate or slanderous, contact the site to remove it
If it’s a matter of public record, do damage control
Address it
Fight the bad with the good
What if you find nothing or social only ?
Online presence needs to reflect your Professional Identify / Brand
www.newtricks.me

Stake Your Claim on the Internets www.newtricks.me

Claim Yourself – Vanity URLs
Linked in - http://www.linkedin.com/in/deneshepherd
instead of http://www.linkedin.com/pub/n/nnn/nnn
Twitter - http://twitter.com/deneshepherd
instead of http://twitter.com/crowndiva
Facebook - http:// facebook.com/dene.shepherd
instead of http://facebook.com/profile.php?id=123456789
Flickr - http://www.flickr.com/photos/deneshepherd
instead of http://www.flickr.com/photos/30987315@N05/299774119/
www.newtricks.me

Claim Your Site or Yourself
If you have a Website
Add URL - http://www.google.com/addurl/
Webmaster tools - submit site map / view search - https://www.google.com/webmasters
Analytics – see visitors on map, etc.. - http://www.google.com/analytics/
Even if you don’t have a Website yet –
Alerts – lets you know what people are writing about you - http://www.google.com/alerts
Business Center – google search displays map - http://www.google.com/local/add/
Google Profile – onsite hub – lets you connect all of your sites - http://www.google.com/profiles/
www.newtricks.me

Claim Your Site These tools are all F-R-E-E !
Yahoo - site submit - http://search.yahoo.com/info/submit.html
DMOZ – Open Directory Project - http://www.dmoz.org/
Technorati – http://technorati.com/ - Technorati’s tagging mechanism is SEO friendly – but you gotta claim your site & feed it
Website Grader - http://websitegrader.com/site - free seo tool - It provides a score that incorporates things like website traffic, SEO, social popularity and other technical factors. It also provides some basic advice on how the website can be improved from a marketing perspective.
www.newtricks.me

Claim Yourself - Google Profile
‘ Social Hub’ - displays your name and links to all your sites
If you have an account with Google, including Gmail, you already have a profile. Type in ‘me’
Google profile – http://www.google.com/profiles/
Enable profile to be searchable
Displays profile badge at the bottom of the first page of your search results
Allows people to send you a message without displaying your email address
www.newtricks.me

On-line Makeover

Know Your Avatar www.newtricks.me
Who are you?
Casual
Professional
Alternative
Spiritual
Sexy
Old/Young
Male Female
Who are your Clients?
Small Business
Corporate Types
Escapees from Cubicles
Weight loss
Health Issues
Marriage/Dating
Retirement

With Your Avatar in Mind… www.newtricks.me
Seek advise about the proper outfit
Choose the right setting.
Engage a Photographer with experience.

Your Brand: Meet Annie www.newtricks.me From International Coach Federation Alternative Healthcare Provider Hospital Administrator Business Owner Non-Profit Experience

Your Brand: Meet Annie www.newtricks.me Healthcare Provider? Hospital Administrator? Business Owner? Non-Profit Experience? Purple & Orange? Water Lilly? Candles? Hmmmmm......

Your Brand: Which Annie??? www.newtricks.me Healthcare Provider Hospital Administrator Business Owner Non-Profit Experience Purple & Orange? Water Lilly? Candles? Hmmmmm......

Your Brand: Which Annie??? www.newtricks.me

Your Brand
A Consistent On-line Presence
Print our a copy of your Website, Your On-line Profiles, Coach Federation, Linked-In, Facebook
Examine them and Seek Feedback from Friends and Mentors.
www.newtricks.me

Today’s Market is Tough www.newtricks.me
Why not have the best web presence?
But I don’t know how!
It’s the best I can do.
I found a free template.
I am not technical.
It will be expensive.

You are in Luck!
Out with the Old
Brochure Style Websites
Must mock up completely before beginning to code in html and css.
Once coded they hard to change the style.
The content remains, once someone visits they don’t come back.
And search engines do not come back either.
There are templates out there easy to set up – They look like it.
Even web designers don’t go back to their static sites to update.
www.newtricks.me

You are in Luck!
In with the New!
Content Management Style Websites
Built on a Data Base.
Iterative Design Process.
Once completed easy to change.
The content changes, people come back and even subscribe.
Search engines love the visits and linking.
There are templates out there, easy to set up – They look like it.
You need a professional to set it up then YOU maintain it.
www.newtricks.me

Content Management Site www.newtricks.me Header Text goes here More Text goes here Footer Themes Categorized for the Archive

Static Brochure Websites www.newtricks.me Header Text goes here More Text goes here Footer

Static Brochure Websites www.newtricks.me Header Text goes here More Text goes here Footer NO ARCHIVE

Content Management Websites
Typical “Blog”
Format.
www.newtricks.me Header Sidebar Most Recent Post Second Most Recent Post Third Most Recent Post Footer

But CMS sites
Don’t have to
Look like
Blog sites. They
Can look like
traditional
brochure style
static sites.
www.newtricks.me

Or they can
have static
Front pages
with
dynamic
sidebar info.
www.newtricks.me

Or they
can have
Blog front
pages and
dynamic
sidebar
info.
www.newtricks.me

Get Yourself a Blog/Website
Even Dogs have blogs, so why not you?
www.newtricks.me

Get Yourself a Blog/Website www.newtricks.me Static Brochure Site Nice Professional look Good clear content. Consistent to client profile Articles are only pdf file links Search Engine not so good Can’t update it herself Doesn’t say what she does

Get Yourself a Blog/Website www.newtricks.me
Static front page & sidebars
Articles are now in database and can be added to.
Search Engine will be good
Margo can update it herself.
She can post her articles to Facebook, Linked-In, Twitter
with one click.
Since she had good graphics and content and design, it took less than two hours to port her site over to the WordPress format!

Getting Your Social Groove On
1. Publish
2. Contribute
3. Promote
4. Comment
5. Network
www.newtricks.me

Get Yourself a Blog/Website
Integrated Blog-Content Management Site
Or it may have a Blog Style Front Page or a combination.
For examples see:
www.newtricks.me
www.wordpress.org/showcase
www.newtricks.me

Getting Your Social Groove On
Publish
Worthy Content
Post regularly
Don’t give up
www.newtricks.me

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New Tricks For Social Media Part 1 11.12.09 Rev

by NewTricks on Nov 14, 2009

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New Tricks For Social Media Part 1 11.12.09 Rev — Presentation Transcript