The Dynamic Duo: Online and Offline Networking

The Dynamic Duo: Online and Offline Networking The Google Gods – Dene Claim Yourself - Dene Have Your Own Website - Judi Traditional Communication Tools - Margo www.newtricks.me

The Google Gods – Dene

Claim Yourself - Dene

Have Your Own Website - Judi

Traditional Communication Tools - Margo

The Google Gods Self or Ego Surfing www.newtricks.me

The Google Gods Anyone can say anything online Find your skeletons If it’s inaccurate or slanderous, contact the site to remove it If it’s a matter of public record, do damage control Address it Fight the bad with the good What if you find nothing or social only ? Online presence needs to reflect your Professional Identify / Brand www.newtricks.me

Anyone can say anything online

Find your skeletons

If it’s inaccurate or slanderous, contact the site to remove it

If it’s a matter of public record, do damage control

Address it

Fight the bad with the good

What if you find nothing or social only ?

Online presence needs to reflect your Professional Identify / Brand

Stake Your Claim on the Internets www.newtricks.me

Claim Yourself – Vanity URLs Linked in - http://www.linkedin.com/in/deneshepherd instead of http://www.linkedin.com/pub/n/nnn/nnn Twitter - http://twitter.com/deneshepherd instead of http://twitter.com/crowndiva Facebook - http:// facebook.com/dene.shepherd instead of http://facebook.com/profile.php?id=123456789 Flickr - http://www.flickr.com/photos/deneshepherd instead of http://www.flickr.com/photos/30987315@N05/299774119/ www.newtricks.me

Linked in - http://www.linkedin.com/in/deneshepherd

instead of http://www.linkedin.com/pub/n/nnn/nnn

Twitter - http://twitter.com/deneshepherd

instead of http://twitter.com/crowndiva

Facebook - http:// facebook.com/dene.shepherd

instead of http://facebook.com/profile.php?id=123456789

Flickr - http://www.flickr.com/photos/deneshepherd

instead of http://www.flickr.com/photos/30987315@N05/299774119/

Claim Your Site or Yourself If you have a Website Add URL - http://www.google.com/addurl/ Webmaster tools - submit site map / view search - https://www.google.com/webmasters Analytics – see visitors on map, etc.. - http://www.google.com/analytics/ Even if you don’t have a Website yet – Alerts – lets you know what people are writing about you - http://www.google.com/alerts Business Center – google search displays map - http://www.google.com/local/add/ Google Profile – onsite hub – lets you connect all of your sites - http://www.google.com/profiles/ www.newtricks.me

If you have a Website

Add URL - http://www.google.com/addurl/

Webmaster tools - submit site map / view search - https://www.google.com/webmasters

Analytics – see visitors on map, etc.. - http://www.google.com/analytics/

Even if you don’t have a Website yet –

Alerts – lets you know what people are writing about you - http://www.google.com/alerts

Business Center – google search displays map - http://www.google.com/local/add/

Google Profile – onsite hub – lets you connect all of your sites - http://www.google.com/profiles/

Claim Your Site These tools are all F-R-E-E ! Yahoo - site submit - http://search.yahoo.com/info/submit.html DMOZ – Open Directory Project - http://www.dmoz.org/ Technorati – http://technorati.com/ - Technorati’s tagging mechanism is SEO friendly – but you gotta claim your site & feed it Website Grader - http://websitegrader.com/site - free seo tool - It provides a score that incorporates things like website traffic, SEO, social popularity and other technical factors. It also provides some basic advice on how the website can be improved from a marketing perspective. www.newtricks.me

Yahoo - site submit - http://search.yahoo.com/info/submit.html

DMOZ – Open Directory Project - http://www.dmoz.org/

Technorati – http://technorati.com/ - Technorati’s tagging mechanism is SEO friendly – but you gotta claim your site & feed it

Website Grader - http://websitegrader.com/site - free seo tool - It provides a score that incorporates things like website traffic, SEO, social popularity and other technical factors. It also provides some basic advice on how the website can be improved from a marketing perspective.

Claim Yourself - Google Profile ‘ Social Hub’ - displays your name and links to all your sites If you have an account with Google, including Gmail, you already have a profile. Type in ‘me’ Google profile – http://www.google.com/profiles/ Enable profile to be searchable Displays profile badge at the bottom of the first page of your search results Allows people to send you a message without displaying your email address www.newtricks.me

‘ Social Hub’ - displays your name and links to all your sites

If you have an account with Google, including Gmail, you already have a profile. Type in ‘me’

Google profile – http://www.google.com/profiles/

Enable profile to be searchable

Displays profile badge at the bottom of the first page of your search results

Allows people to send you a message without displaying your email address

On-line Makeover

Know Your Avatar www.newtricks.me Who are you? Casual Professional Alternative Spiritual Sexy Old/Young Male Female Who are your Clients? Small Business Corporate Types Escapees from Cubicles Weight loss Health Issues Marriage/Dating Retirement

Who are you?

Casual

Professional

Alternative

Spiritual

Sexy

Old/Young

Male Female

Who are your Clients?

Small Business

Corporate Types

Escapees from Cubicles

Weight loss

Health Issues

Marriage/Dating

Retirement

With Your Avatar in Mind… www.newtricks.me Seek advise about the proper outfit Choose the right setting. Engage a Photographer with experience.

Seek advise about the proper outfit

Choose the right setting.

Engage a Photographer with experience.

Your Brand: Meet Annie www.newtricks.me From International Coach Federation Alternative Healthcare Provider Hospital Administrator Business Owner Non-Profit Experience

Your Brand: Meet Annie www.newtricks.me Healthcare Provider? Hospital Administrator? Business Owner? Non-Profit Experience? Purple & Orange? Water Lilly? Candles? Hmmmmm......

Your Brand: Which Annie??? www.newtricks.me Healthcare Provider Hospital Administrator Business Owner Non-Profit Experience Purple & Orange? Water Lilly? Candles? Hmmmmm......

Your Brand: Which Annie??? www.newtricks.me

Your Brand A Consistent On-line Presence Print our a copy of your Website, Your On-line Profiles, Coach Federation, Linked-In, Facebook Examine them and Seek Feedback from Friends and Mentors. www.newtricks.me

A Consistent On-line Presence

Print our a copy of your Website, Your On-line Profiles, Coach Federation, Linked-In, Facebook

Examine them and Seek Feedback from Friends and Mentors.

Today’s Market is Tough www.newtricks.me Why not have the best web presence? But I don’t know how! It’s the best I can do. I found a free template. I am not technical. It will be expensive.

Why not have the best web presence?

But I don’t know how!

It’s the best I can do.

I found a free template.

I am not technical.

It will be expensive.

You are in Luck! Out with the Old Brochure Style Websites Must mock up completely before beginning to code in html and css. Once coded they hard to change the style. The content remains, once someone visits they don’t come back. And search engines do not come back either. There are templates out there easy to set up – They look like it. Even web designers don’t go back to their static sites to update. www.newtricks.me

Out with the Old

Brochure Style Websites

Must mock up completely before beginning to code in html and css.

Once coded they hard to change the style.

The content remains, once someone visits they don’t come back.

And search engines do not come back either.

There are templates out there easy to set up – They look like it.

Even web designers don’t go back to their static sites to update.

You are in Luck! In with the New! Content Management Style Websites Built on a Data Base. Iterative Design Process. Once completed easy to change. The content changes, people come back and even subscribe. Search engines love the visits and linking. There are templates out there, easy to set up – They look like it. You need a professional to set it up then YOU maintain it. www.newtricks.me

In with the New!

Content Management Style Websites

Built on a Data Base.

Iterative Design Process.

Once completed easy to change.

The content changes, people come back and even subscribe.

Search engines love the visits and linking.

There are templates out there, easy to set up – They look like it.

You need a professional to set it up then YOU maintain it.

Content Management Site www.newtricks.me Header Text goes here More Text goes here Footer Themes Categorized for the Archive

Static Brochure Websites www.newtricks.me Header Text goes here More Text goes here Footer

Static Brochure Websites www.newtricks.me Header Text goes here More Text goes here Footer NO ARCHIVE

Content Management Websites Typical “Blog” Format. www.newtricks.me Header Sidebar Most Recent Post Second Most Recent Post Third Most Recent Post Footer

Typical “Blog”

Format.

Content Management Websites But CMS sites Don’t have to Look like Blog sites. They Can look like traditional brochure style static sites. www.newtricks.me

But CMS sites

Don’t have to

Look like

Blog sites. They

Can look like

traditional

brochure style

static sites.

Content Management Websites Or they can have static Front pages with dynamic sidebar info. www.newtricks.me

Or they can

have static

Front pages

with

dynamic

sidebar info.

Content Management Websites Or they can have Blog front pages and dynamic sidebar info. www.newtricks.me

Or they

can have

Blog front

pages and

dynamic

sidebar

info.

Get Yourself a Blog/Website Even Dogs have blogs, so why not you? www.newtricks.me

Even Dogs have blogs, so why not you?

Get Yourself a Blog/Website www.newtricks.me Static Brochure Site Nice Professional look Good clear content. Consistent to client profile Articles are only pdf file links Search Engine not so good Can’t update it herself Doesn’t say what she does

Get Yourself a Blog/Website www.newtricks.me Static front page & sidebars Articles are now in database and can be added to. Search Engine will be good Margo can update it herself. She can post her articles to Facebook, Linked-In, Twitter with one click. Since she had good graphics and content and design, it took less than two hours to port her site over to the WordPress format!

Static front page & sidebars

Articles are now in database and can be added to.

Search Engine will be good

Margo can update it herself.

She can post her articles to Facebook, Linked-In, Twitter

with one click.

Since she had good graphics and content and design, it took less than two hours to port her site over to the WordPress format!

Getting Your Social Groove On 1. Publish 2. Contribute 3. Promote 4. Comment 5. Network www.newtricks.me

1. Publish

2. Contribute

3. Promote

4. Comment

5. Network

Get Yourself a Blog/Website Integrated Blog-Content Management Site Or it may have a Blog Style Front Page or a combination. For examples see: www.newtricks.me www.wordpress.org/showcase www.newtricks.me

Integrated Blog-Content Management Site

Or it may have a Blog Style Front Page or a combination.

For examples see:

www.newtricks.me

www.wordpress.org/showcase

Getting Your Social Groove On Publish Worthy Content Post regularly Don’t give up www.newtricks.me

Publish

Worthy Content

Post regularly

Don’t give up