New Tricks For Social Media

New Tricks for Social Media
The Google Gods – Dene
Claim Yourself - Dene
Have Your Own Website - Judi
It’s never too late… for Social Marketing - Judi
www.newtricks.me

The Google Gods Self or Ego Surfing www.newtricks.me

The Google Gods
Anyone can say anything online
Find your skeletons
If it’s inaccurate or slanderous, contact the site to remove it
If it’s a matter of public record, do damage control
Address it
Fight the bad with the good
What if you find nothing or social only ?
Online presence needs to reflect your Professional Identify / Brand
www.newtricks.me

Stake Your Claim on the Internets www.newtricks.me

Claim Yourself – Vanity URLs
Linked in - http://www.linkedin.com/in/deneshepherd
instead of http://www.linkedin.com/pub/n/nnn/nnn
Twitter - http://twitter.com/deneshepherd
instead of http://twitter.com/crowndiva
Facebook - http:// facebook.com/dene.shepherd
instead of http://facebook.com/profile.php?id=123456789
Flickr - http://www.flickr.com/photos/deneshepherd
instead of http://www.flickr.com/photos/30987315@N05/299774119/
www.newtricks.me

Claim Your Site
Google Tools -
Add URL - http://www.google.com/addurl/
Webmaster tools - submit site map / view search - https://www.google.com/webmasters
Analytics – see visitors on map, etc.. - http://www.google.com/analytics/
Alerts – lets you know what people are writing about you - http://www.google.com/alerts
Business Center – google search displays map - http://www.google.com/local/add/
Google Profile – onsite hub – lets you connect all of your sites - http://www.google.com/profiles/
Yahoo - site submit - http://search.yahoo.com/info/submit.html
DMOZ – Open Directory Project - http://www.dmoz.org/
Technorati – http://technorati.com/ - Technorati’s tagging mechanism is SEO friendly – but you gotta claim your site & feed it
www.newtricks.me

Claim Yourself - Google Profile
‘ Social Hub’ - displays your name and links to all your sites
If you have an account with Google, including Gmail, you already have a profile. Type in ‘me’
Google profile – http://www.google.com/profiles/
Enable profile to be searchable
Displays profile badge at the bottom of the first page of your search results
Allows people to send you a message without displaying your email address
www.newtricks.me

Get Yourself a Blog/Website
Do you have a product to sell or a service to offer?
Do you want to start your own business?
Are you looking for a job?
You need a website! But not just any website…
www.newtricks.me

Even Dogs have blogs with great Google ranking so why not harness that power for your business?
www.newtricks.me

State of the Art:
Content Management System
(Blog Platform site)
Built on SQL database
Easier to implement
Easier to change format & design
Web 2.0 with 2-way communication
Keeps readers coming back
www.newtricks.me

Integrated Blog-Content Management Site may have a static front page just like traditional website!
www.newtricks.me

This company had a
static sales website
But wanted to set themselves
Apart from all the others,
And become a thought
leader in their Industry…..
www.newtricks.me

They opted for adding
a CMS with a blog
style front page
To post their training
Videos, Podcasts and
Classes.
For examples see:
www.newtricks.me
www.wordpress.org/showcase
www.newtricks.me

This Florida Triathlon had a very plain Jane site that they couldn’t maintain.
www.newtricks.me

They had us give them
an all new site with
a front page that
combines static and
dynamic features
For other WP examples
newtricks.me
wordpress.org/showcase
www.newtricks.me

Getting Your Social Groove On It’s never too late… for Social Marketing
1. Publish
2. Contribute
3. Promote
4. Comment
5. Network
www.newtricks.me

It’s never too late… for Social Marketing
Publish
Worthy Content
Post regularly
Don’t give up
www.newtricks.me

Publish
Worthy Content
but…..
Not just ME,ME,ME!
Instead become a thought
Leader in your industry.
www.newtricks.me

Contribute: Give away
tips, and how to’s.
Most people want to
practice the things
They’re already good
at, and avoid the
things they suck at. They
stay average or intermediate
amateurs forever.
“ It’s never too late”
www.newtricks.me

Promote: Promo Objective: lots of eyeballs
a) Share this b) Tweet Deck c) Facebook etc. d) e-mail signature e) key words & tags on all posts and images
www.newtricks.me

Seek Quality Back-Links
Help Search engines find your site.
Help them to Index site
Contribute to Google Ranking of importance.
www.newtricks.me

Comment:
Read and follow other blogs.
Be an active participant and leave relevant comments.
Reciprocity starts with a little give.
www.newtricks.me

Network:
Collaborate on-line
and off.
www.newtricks.me

Network: Build and Cement Real Relationships
www.newtricks.me

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New Tricks For Social Media

by NewTricks on Sep 16, 2009

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New Tricks For Social Media — Presentation Transcript