New Tricks For Social Media

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Learn New Tricks for Social Media from these webdesign + blogs + social media marketing pros

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New Tricks For Social Media

  1. 2. New Tricks for Social Media <ul><li>The Google Gods – Dene </li></ul><ul><li>Claim Yourself - Dene </li></ul><ul><li>Have Your Own Website - Judi </li></ul><ul><li>It’s never too late… for Social Marketing - Judi </li></ul>www.newtricks.me
  2. 3. The Google Gods Self or Ego Surfing www.newtricks.me
  3. 4. The Google Gods <ul><li>Anyone can say anything online </li></ul><ul><li>Find your skeletons </li></ul><ul><ul><li>If it’s inaccurate or slanderous, contact the site to remove it </li></ul></ul><ul><ul><li>If it’s a matter of public record, do damage control </li></ul></ul><ul><ul><ul><li>Address it </li></ul></ul></ul><ul><ul><ul><li>Fight the bad with the good </li></ul></ul></ul><ul><li>What if you find nothing or social only ? </li></ul><ul><li>Online presence needs to reflect your Professional Identify / Brand </li></ul>www.newtricks.me
  4. 5. Stake Your Claim on the Internets www.newtricks.me
  5. 6. Claim Yourself – Vanity URLs <ul><li>Linked in - http://www.linkedin.com/in/deneshepherd </li></ul><ul><ul><li>instead of http://www.linkedin.com/pub/n/nnn/nnn </li></ul></ul><ul><li>Twitter - http://twitter.com/deneshepherd </li></ul><ul><ul><li>instead of http://twitter.com/crowndiva </li></ul></ul><ul><li>Facebook - http:// facebook.com/dene.shepherd </li></ul><ul><ul><li>instead of http://facebook.com/profile.php?id=123456789 </li></ul></ul><ul><li>Flickr - http://www.flickr.com/photos/deneshepherd </li></ul><ul><ul><li>instead of http://www.flickr.com/photos/30987315@N05/299774119/ </li></ul></ul>www.newtricks.me
  6. 7. Claim Your Site <ul><li>Google Tools - </li></ul><ul><ul><li>Add URL - http://www.google.com/addurl/ </li></ul></ul><ul><ul><li>Webmaster tools - submit site map / view search - https://www.google.com/webmasters </li></ul></ul><ul><ul><li>Analytics – see visitors on map, etc.. - http://www.google.com/analytics/ </li></ul></ul><ul><ul><li>Alerts – lets you know what people are writing about you - http://www.google.com/alerts </li></ul></ul><ul><ul><li>Business Center – google search displays map - http://www.google.com/local/add/ </li></ul></ul><ul><ul><li>Google Profile – onsite hub – lets you connect all of your sites - http://www.google.com/profiles/ </li></ul></ul><ul><li>Yahoo - site submit - http://search.yahoo.com/info/submit.html </li></ul><ul><li>DMOZ – Open Directory Project - http://www.dmoz.org/ </li></ul><ul><li>Technorati – http://technorati.com/ - Technorati’s tagging mechanism is SEO friendly – but you gotta claim your site & feed it </li></ul>www.newtricks.me
  7. 8. Claim Yourself - Google Profile <ul><li>‘ Social Hub’ - displays your name and links to all your sites </li></ul><ul><li>If you have an account with Google, including Gmail, you already have a profile.  Type in ‘me’ </li></ul><ul><li>Google profile – http://www.google.com/profiles/ </li></ul><ul><li>Enable profile to be searchable </li></ul><ul><li>Displays profile badge at the bottom of the first page of your search results </li></ul><ul><li>Allows people to send you a message without displaying your email address </li></ul>www.newtricks.me
  8. 9. Get Yourself a Blog/Website <ul><li>Do you have a product to sell or a service to offer? </li></ul><ul><li>Do you want to start your own business? </li></ul><ul><li>Are you looking for a job? </li></ul><ul><li>You need a website! But not just any website… </li></ul>www.newtricks.me
  9. 10. Get Yourself a Blog/Website <ul><ul><ul><li>Even Dogs have blogs with great Google ranking so why not harness that power for your business? </li></ul></ul></ul>www.newtricks.me
  10. 11. Get Yourself a Blog/Website <ul><li>State of the Art: </li></ul><ul><li>Content Management System </li></ul><ul><li>(Blog Platform site) </li></ul><ul><li>Built on SQL database </li></ul><ul><li>Easier to implement </li></ul><ul><li>Easier to change format & design </li></ul><ul><li>Web 2.0 with 2-way communication </li></ul><ul><li>Keeps readers coming back </li></ul>www.newtricks.me
  11. 12. Get Yourself a Blog/Website <ul><ul><li>Integrated Blog-Content Management Site may have a static front page just like traditional website! </li></ul></ul>www.newtricks.me
  12. 13. Get Yourself a Blog/Website <ul><li>This company had a </li></ul><ul><li>static sales website </li></ul><ul><li>But wanted to set themselves </li></ul><ul><li>Apart from all the others, </li></ul><ul><li>And become a thought </li></ul><ul><li>leader in their Industry….. </li></ul>www.newtricks.me
  13. 14. Get Yourself a Blog/Website <ul><li>They opted for adding </li></ul><ul><li>a CMS with a blog </li></ul><ul><li>style front page </li></ul><ul><li>To post their training </li></ul><ul><li>Videos, Podcasts and </li></ul><ul><li>Classes. </li></ul><ul><li>For examples see: </li></ul><ul><li>www.newtricks.me </li></ul><ul><li>www.wordpress.org/showcase </li></ul>www.newtricks.me
  14. 15. Get Yourself a Blog/Website <ul><li>This Florida Triathlon had a very plain Jane site that they couldn’t maintain. </li></ul>www.newtricks.me
  15. 16. Get Yourself a Blog/Website <ul><li>They had us give them </li></ul><ul><li>an all new site with </li></ul><ul><li>a front page that </li></ul><ul><li>combines static and </li></ul><ul><li>dynamic features </li></ul><ul><li>For other WP examples </li></ul><ul><li>newtricks.me </li></ul><ul><li>wordpress.org/showcase </li></ul>www.newtricks.me
  16. 17. Getting Your Social Groove On It’s never too late… for Social Marketing <ul><li>1. Publish </li></ul><ul><li>2. Contribute </li></ul><ul><li>3. Promote </li></ul><ul><li>4. Comment </li></ul><ul><li>5. Network </li></ul>www.newtricks.me
  17. 18. It’s never too late… for Social Marketing <ul><li>Publish </li></ul><ul><li>Worthy Content </li></ul><ul><li>Post regularly </li></ul><ul><li>Don’t give up </li></ul>www.newtricks.me
  18. 19. It’s never too late… for Social Marketing <ul><li>Publish </li></ul><ul><li>Worthy Content </li></ul><ul><li>but….. </li></ul><ul><li>Not just ME,ME,ME! </li></ul><ul><li>Instead become a thought </li></ul><ul><li>Leader in your industry. </li></ul>www.newtricks.me
  19. 20. It’s never too late… for Social Marketing <ul><li>Contribute: Give away </li></ul><ul><li>tips, and how to’s. </li></ul><ul><li>Most people want to </li></ul><ul><li>practice the things </li></ul><ul><li>They’re already good </li></ul><ul><li>at, and avoid the </li></ul><ul><li>things they suck at. They </li></ul><ul><li>stay average or intermediate </li></ul><ul><li>amateurs forever. </li></ul><ul><li>“ It’s never too late” </li></ul>www.newtricks.me
  20. 21. It’s never too late… for Social Marketing <ul><li>Promote: Promo Objective: lots of eyeballs </li></ul><ul><li>a) Share this b) Tweet Deck c) Facebook etc. d) e-mail signature e) key words & tags on all posts and images </li></ul>www.newtricks.me
  21. 22. It’s never too late… for Social Marketing <ul><li>Seek Quality Back-Links </li></ul><ul><li>Help Search engines find your site. </li></ul><ul><li>Help them to Index site </li></ul><ul><li>Contribute to Google Ranking of importance. </li></ul>www.newtricks.me
  22. 23. It’s never too late… for Social Marketing <ul><li>Comment: </li></ul><ul><li>Read and follow other blogs. </li></ul><ul><li>Be an active participant and leave relevant comments. </li></ul><ul><li>Reciprocity starts with a little give. </li></ul>www.newtricks.me
  23. 24. It’s never too late… for Social Marketing <ul><li>Network: </li></ul><ul><li>Collaborate on-line </li></ul><ul><li>and off. </li></ul>www.newtricks.me
  24. 25. It’s never too late… for Social Marketing <ul><li>Network: Build and Cement Real Relationships </li></ul>www.newtricks.me

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