Get Yourself an On-Line Makeover

On-line Makeover

Know Your Avatar www.newtricks.me
Who are you? Who are your clients?

Your Brand: Meet Annie www.newtricks.me From International Coach Federation Alternative Healthcare Provider Hospital Administrator Business Owner Non-Profit Experience

Your Brand: Meet Annie www.newtricks.me Healthcare Provider? Hospital Administrator? Business Owner? Non-Profit Experience? Purple & Orange? Water Lilly? Candles? Hmmmmm......

Your Brand: Which Annie??? www.newtricks.me Healthcare Provider Hospital Administrator Business Owner Non-Profit Experience Purple & Orange? Water Lilly? Candles? Hmmmmm......

Your Brand: Which Annie??? www.newtricks.me

Your Brand: Laurie www.newtricks.me Is Laurie an acting or dating coach? No she is an executive coach! Not a good photo for her clientele.

Your Profile + Your Ideal Client Profile +Your Design = Your Brand
Determine your brand.
Get good photos.
Create a consistent on-line presence.
Print our a copy of your website, your on-line profiles, Linked-In, Facebook etc.
Examine them and seek honest feedback from friends and mentors.
www.newtricks.me

Today’s Market is Tough www.newtricks.me
Why not have the best web presence?
But I don’t know how!
It’s the best I can do.
I found a free template.
I am not technical.
It will be expensive.

You are in Luck!
Out with the Old Brochure Style Site
Must mock up completely before beginning to code in html and css.
Once coded they hard to change the style.
The content remains, once someone visits they don’t come back.
And search engines do not come back either.
There are templates out there easy to set up – They look like it.
Even web designers don’t go back to their static sites to update.
www.newtricks.me

In with the New……
We WordPress!
Content Management Style Websites
Easy to implement.
Easy to maintain.
Dynamic and tied into social media.
Search engines love them.
www.newtricks.me

Even dogs have blogs and great SEO! www.newtricks.me

Static Brochure Style Websites www.newtricks.me Header Text goes here More Text goes here Footer Themes Categorized for the Archive No Data-base

Static Brochure Websites www.newtricks.me Header Text goes here More Text goes here Footer NO ARCHIVE

Content Management WordPress Site www.newtricks.me Header Text goes here More Text goes here Footer Themes Categorized for the Archive Data-base

Content Management Websites
Typical “Blog”
Format.
Doesn’t have
to “look” like a
blog.
www.newtricks.me Header Sidebar Most Recent Post Second Most Recent Post Third Most Recent Post Footer

Content Management WordPress Websites
They can look like
traditional
brochure style
static sites but
with behind the
Scenes database
capability.
www.newtricks.me

Content Management WordPress Websites
CMS sites
can have
blog front
pages and
also dynamic
sidebar
info.
www.newtricks.me

Good Branding and Design For Entrepreneur Networking Coach www.newtricks.me Nice Professional look. Consistent to client profile. Good clear content. Doesn’t say what she does. Static brochure site. Articles are only pdf file links. Search engine not so good. Can’t update it herself.

Get Yourself a Blog/Website www.newtricks.me
Static front page & sidebars
articles are now in database and can be added to.
Search Engine will be good
Margo can update it herself.
She can post her articles to Facebook, Linked-In, Twitter
with one click.
Since she had good graphics and content and design, it took less than two hours to port her site over to the WordPress format!

Getting Your Social Groove On
Publish
Worthy Content
Post regularly
Don’t give up
www.newtricks.me

What we do: More than just web designers. Business Internet Marketing Coaches. Branding and Logo Development. Graphics and Web Design. Marketing Consulting. Newsletters. Set it up and teach you how. For examples see: www.newtricks.me www.wordpress.org/showcase

Get Yourself an On-Line Makeover

by NewTricks on Nov 16, 2009

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Get Yourself an On-Line Makeover — Presentation Transcript

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