5 New Tricks For Social Media Lrbn 9 13 09

5 New Tricks for Social Media

5 New Tricks for Social Media
The Google Gods – Dene
Claim Yourself - Dene
Have Your Own Website - Judi
Get Your Social Groove On / Driving Users To Your Website - Judi
Spreading Good Karma / Link Love - Judi
www.newtricks.me

The Google Gods Self or Ego Surfing www.newtricks.me

The Google Gods
Anyone can say anything online
Find your skeletons
If it’s inaccurate or slanderous, contact the site to remove it
If it’s a matter of public record, do damage control
Address it
Fight the bad with the good
What if you find nothing or social only ?
Online presence needs to reflect your Professional Identify / Brand
www.newtricks.me

Stake Your Claim on the Internets www.newtricks.me

Claim Yourself – Vanity URLs
Linked in - http://www.linkedin.com/in/deneshepherd
instead of http://www.linkedin.com/pub/n/nnn/nnn
Twitter - http://twitter.com/deneshepherd
instead of http://twitter.com/crowndiva
Facebook - http:// facebook.com/dene.shepherd
instead of http://facebook.com/profile.php?id=123456789
Flickr - http://www.flickr.com/photos/deneshepherd
instead of http://www.flickr.com/photos/30987315@N05/299774119/
www.newtricks.me

Claim Your Site
Google Tools -
Add URL - http://www.google.com/addurl/
Webmaster tools - submit site map / view search - https://www.google.com/webmasters
Analytics – see visitors on map, etc.. - http://www.google.com/analytics/
Alerts – lets you know what people are writing about you - http://www.google.com/alerts
Business Center – google search displays map - http://www.google.com/local/add/
Google Profile – onsite hub – lets you connect all of your sites - http://www.google.com/profiles/
Yahoo - site submit - http://search.yahoo.com/info/submit.html
DMOZ – Open Directory Project - http://www.dmoz.org/
Technorati – http://technorati.com/ - Technorati’s tagging mechanism is SEO friendly – but you gotta claim your site & feed it
www.newtricks.me

Claim Yourself - Google Profile
‘ Social Hub’ - displays your name and links to all your sites
If you have an account with Google, including Gmail, you already have a profile. Type in ‘me’
Google profile – http://www.google.com/profiles/
Enable profile to be searchable
Displays profile badge at the bottom of the first page of your search results
Allows people to send you a message without displaying your email address
www.newtricks.me

Get Yourself a Blog/Website
Do you have a product to sell or a service to offer?
Do you want to start your own business?
Are you looking for a job?
You need a website!
www.newtricks.me

Even Dogs have blogs, so why not you?
www.newtricks.me

You don’t have to resort to an Ill fitting T-Shirt to post your resume. Get a blog!
www.newtricks.me

Blogs can show a prospective employer what you can
do. So much more than just a resume can.
www.newtricks.me

State of the Art
No-Static Website
Yes- Blog Site
Blog sites
Built on SQL database
Can grow with you
Web 2.0 conversations
Keeps readers coming back
www.newtricks.me

Integrated Blog-Content Management Site
Site may have a static front page just like traditional website!
www.newtricks.me

Integrated Blog-Content Management Site
Or it may have a Blog Style Front Page or a combination.
For examples see:
www.newtricks.me
www.wordpress.org/showcase
www.newtricks.me

Getting Your Social Groove On
1. Publish
2. Contribute
3. Promote
4. Comment
5. Network
www.newtricks.me

Publish
Worthy Content
Post regularly
Don’t give up
www.newtricks.me

Publish
Worthy Content Tell Your story – everyone has one, but…
..
www.newtricks.me

Publish
Worthy Content
but…..
Not just ME,ME,ME!
Instead become a thought
Leader in your industry.
www.newtricks.me

Publish
Worthy Content Develop a good reputation for providing good content.
www.newtricks.me

Contribute: Articles to other bloggers
www.newtricks.me

Contribute: Give away
tips, and how to’s.
Most people want to
practice the things
They’re already good
at, and avoid the
things they suck at. They
stay average or intermediate
amateurs forever.
“ It’s never too late”
www.newtricks.me

Promote: Promo Objective: lots of eyeballs
a) Share this b) Tweet Deck c) Facebook etc. d) e-mail signature e) key words & tags on all posts and images
www.newtricks.me

Comment:
Read and follow other blogs.
Be an active participant and leave relevant comments.
Reciprocity starts with a little give.
www.newtricks.me

Network:
Collaborate on-line
and off.
www.newtricks.me

Network: Build and Cement Real Relationships
www.newtricks.me

Link Hungry Hussies
Seek Quality Back-Links
Help Search engines find Your site.
Help them to Index site
Contribute to Google Ranking of importance.
www.newtricks.me

Link Hungry Hussies: Part 1
Make ‘em mad
Make ‘em Laugh
Write Great Content
Nothin’ better than a list
Except a List of Lists
Debunk a Myth
Write @ Other’s Blogs
Remind Readers to Link
www.newtricks.me

Link Hungry Hussies Part 2
Post on Forums
Comment on posts
Don’t Spam
When commenting use post url not only home
Submit to directories
Build a Squidoo Page
Twitter Follow Fridays
Tweet this, after posts
www.newtricks.me

Link Hungry Hussies Part 3
Belong to Real Groups
Trackbacks and Pingback
E-mail signatures
Don’t spam
Become a Sponsor
Hold a Contest
Giveaways
www.newtricks.me

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5 New Tricks For Social Media Lrbn 9 13 09

by NewTricks on Sep 17, 2009

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5 New Tricks For Social Media Lrbn 9 13 09 — Presentation Transcript