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5 New Tricks For Social Media Lrbn 9 13 09

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5 New Tricks for Social Media Presentation for the Lady Rogue Business Network

5 New Tricks for Social Media Presentation for the Lady Rogue Business Network

Published in: Technology, News & Politics

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Transcript

  • 1. 5 New Tricks for Social Media
  • 2. 5 New Tricks for Social Media
    • The Google Gods – Dene
    • Claim Yourself - Dene
    • Have Your Own Website - Judi
    • Get Your Social Groove On / Driving Users To Your Website - Judi
    • Spreading Good Karma / Link Love - Judi
    www.newtricks.me
  • 3. The Google Gods Self or Ego Surfing www.newtricks.me
  • 4. The Google Gods
    • Anyone can say anything online
    • Find your skeletons
      • If it’s inaccurate or slanderous, contact the site to remove it
      • If it’s a matter of public record, do damage control
        • Address it
        • Fight the bad with the good
    • What if you find nothing or social only ?
    • Online presence needs to reflect your Professional Identify / Brand
    www.newtricks.me
  • 5. Stake Your Claim on the Internets www.newtricks.me
  • 6. Claim Yourself – Vanity URLs
    • Linked in - http://www.linkedin.com/in/deneshepherd
      • instead of http://www.linkedin.com/pub/n/nnn/nnn
    • Twitter - http://twitter.com/deneshepherd
      • instead of http://twitter.com/crowndiva
    • Facebook - http:// facebook.com/dene.shepherd
      • instead of http://facebook.com/profile.php?id=123456789
    • Flickr - http://www.flickr.com/photos/deneshepherd
      • instead of http://www.flickr.com/photos/30987315@N05/299774119/
    www.newtricks.me
  • 7. Claim Your Site
    • Google Tools -
      • Add URL - http://www.google.com/addurl/
      • Webmaster tools - submit site map / view search - https://www.google.com/webmasters
      • Analytics – see visitors on map, etc.. - http://www.google.com/analytics/
      • Alerts – lets you know what people are writing about you - http://www.google.com/alerts
      • Business Center – google search displays map - http://www.google.com/local/add/
      • Google Profile – onsite hub – lets you connect all of your sites - http://www.google.com/profiles/
    • Yahoo - site submit - http://search.yahoo.com/info/submit.html
    • DMOZ – Open Directory Project - http://www.dmoz.org/
    • Technorati – http://technorati.com/ - Technorati’s tagging mechanism is SEO friendly – but you gotta claim your site & feed it
    www.newtricks.me
  • 8. Claim Yourself - Google Profile
    • ‘ Social Hub’ - displays your name and links to all your sites
    • If you have an account with Google, including Gmail, you already have a profile.  Type in ‘me’
    • Google profile – http://www.google.com/profiles/
    • Enable profile to be searchable
    • Displays profile badge at the bottom of the first page of your search results
    • Allows people to send you a message without displaying your email address
    www.newtricks.me
  • 9. Get Yourself a Blog/Website
    • Do you have a product to sell or a service to offer?
    • Do you want to start your own business?
    • Are you looking for a job?
    • You need a website!
    www.newtricks.me
  • 10. Get Yourself a Blog/Website
    • Even Dogs have blogs, so why not you?
    www.newtricks.me
  • 11. Get Yourself a Blog/Website
    • You don’t have to resort to an Ill fitting T-Shirt to post your resume. Get a blog!
    www.newtricks.me
  • 12. Get Yourself a Blog/Website
    • Blogs can show a prospective employer what you can
    • do. So much more than just a resume can.
    www.newtricks.me
  • 13. Get Yourself a Blog/Website
      • State of the Art
      • No-Static Website
      • Yes- Blog Site
      • Blog sites
      • Built on SQL database
      • Can grow with you
      • Web 2.0 conversations
      • Keeps readers coming back
    www.newtricks.me
  • 14. Get Yourself a Blog/Website
      • Integrated Blog-Content Management Site
      • Site may have a static front page just like traditional website!
    www.newtricks.me
  • 15. Get Yourself a Blog/Website
      • Integrated Blog-Content Management Site
      • Or it may have a Blog Style Front Page or a combination.
    • For examples see:
    • www.newtricks.me
    • www.wordpress.org/showcase
    www.newtricks.me
  • 16. Getting Your Social Groove On
    • 1. Publish
    • 2. Contribute
    • 3. Promote
    • 4. Comment
    • 5. Network
    www.newtricks.me
  • 17. Getting Your Social Groove On
    • Publish
    • Worthy Content
    • Post regularly
    • Don’t give up
    www.newtricks.me
  • 18. Getting Your Social Groove On
    • Publish
    • Worthy Content Tell Your story – everyone has one, but…
    • ..
    www.newtricks.me
  • 19. Getting Your Social Groove On
    • Publish
    • Worthy Content
    • but…..
    • Not just ME,ME,ME!
    • Instead become a thought
    • Leader in your industry.
    www.newtricks.me
  • 20. Getting Your Social Groove On
    • Publish
    • Worthy Content Develop a good reputation for providing good content.
    www.newtricks.me
  • 21. Getting Your Social Groove On
    • Contribute: Articles to other bloggers
    www.newtricks.me
  • 22. Getting Your Social Groove On
    • Contribute: Give away
    • tips, and how to’s.
    • Most people want to
    • practice the things
    • They’re already good
    • at, and avoid the
    • things they suck at. They
    • stay average or intermediate
    • amateurs forever.
    • “ It’s never too late”
    www.newtricks.me
  • 23. Getting Your Social Groove On
    • Promote: Promo Objective: lots of eyeballs
    • a) Share this b) Tweet Deck c) Facebook etc. d) e-mail signature e) key words & tags on all posts and images
    www.newtricks.me
  • 24. Getting Your Social Groove On
    • Comment:
    • Read and follow other blogs.
    • Be an active participant and leave relevant comments.
    • Reciprocity starts with a little give.
    www.newtricks.me
  • 25. Getting Your Social Groove On
    • Network:
    • Collaborate on-line
    • and off.
    www.newtricks.me
  • 26. Getting Your Social Groove On
    • Network: Build and Cement Real Relationships
    www.newtricks.me
  • 27. Link Hungry Hussies
    • Seek Quality Back-Links
    • Help Search engines find Your site.
    • Help them to Index site
    • Contribute to Google Ranking of importance.
    www.newtricks.me
  • 28. Link Hungry Hussies: Part 1
    • Make ‘em mad
    • Make ‘em Laugh
    • Write Great Content
    • Nothin’ better than a list
    • Except a List of Lists
    • Debunk a Myth
    • Write @ Other’s Blogs
    • Remind Readers to Link
    www.newtricks.me
  • 29. Link Hungry Hussies Part 2
    • Post on Forums
    • Comment on posts
    • Don’t Spam
    • When commenting use post url not only home
    • Submit to directories
    • Build a Squidoo Page
    • Twitter Follow Fridays
    • Tweet this, after posts
    www.newtricks.me
  • 30. Link Hungry Hussies Part 3
    • Belong to Real Groups
    • Trackbacks and Pingback
    • E-mail signatures
    • Don’t spam
    • Become a Sponsor
    • Hold a Contest
    • Giveaways
    www.newtricks.me
  • 31.