5 New Tricks For Social Media Lrbn 9 13 09

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    5 New Tricks For Social Media Lrbn 9 13 09 - Presentation Transcript

    1. 5 New Tricks for Social Media
    2. 5 New Tricks for Social Media
      • The Google Gods – Dene
      • Claim Yourself - Dene
      • Have Your Own Website - Judi
      • Get Your Social Groove On / Driving Users To Your Website - Judi
      • Spreading Good Karma / Link Love - Judi
      www.newtricks.me
    3. The Google Gods Self or Ego Surfing www.newtricks.me
    4. The Google Gods
      • Anyone can say anything online
      • Find your skeletons
        • If it’s inaccurate or slanderous, contact the site to remove it
        • If it’s a matter of public record, do damage control
          • Address it
          • Fight the bad with the good
      • What if you find nothing or social only ?
      • Online presence needs to reflect your Professional Identify / Brand
      www.newtricks.me
    5. Stake Your Claim on the Internets www.newtricks.me
    6. Claim Yourself – Vanity URLs
      • Linked in - http://www.linkedin.com/in/deneshepherd
        • instead of http://www.linkedin.com/pub/n/nnn/nnn
      • Twitter - http://twitter.com/deneshepherd
        • instead of http://twitter.com/crowndiva
      • Facebook - http:// facebook.com/dene.shepherd
        • instead of http://facebook.com/profile.php?id=123456789
      • Flickr - http://www.flickr.com/photos/deneshepherd
        • instead of http://www.flickr.com/photos/30987315@N05/299774119/
      www.newtricks.me
    7. Claim Your Site
      • Google Tools -
        • Add URL - http://www.google.com/addurl/
        • Webmaster tools - submit site map / view search - https://www.google.com/webmasters
        • Analytics – see visitors on map, etc.. - http://www.google.com/analytics/
        • Alerts – lets you know what people are writing about you - http://www.google.com/alerts
        • Business Center – google search displays map - http://www.google.com/local/add/
        • Google Profile – onsite hub – lets you connect all of your sites - http://www.google.com/profiles/
      • Yahoo - site submit - http://search.yahoo.com/info/submit.html
      • DMOZ – Open Directory Project - http://www.dmoz.org/
      • Technorati – http://technorati.com/ - Technorati’s tagging mechanism is SEO friendly – but you gotta claim your site & feed it
      www.newtricks.me
    8. Claim Yourself - Google Profile
      • ‘ Social Hub’ - displays your name and links to all your sites
      • If you have an account with Google, including Gmail, you already have a profile.  Type in ‘me’
      • Google profile – http://www.google.com/profiles/
      • Enable profile to be searchable
      • Displays profile badge at the bottom of the first page of your search results
      • Allows people to send you a message without displaying your email address
      www.newtricks.me
    9. Get Yourself a Blog/Website
      • Do you have a product to sell or a service to offer?
      • Do you want to start your own business?
      • Are you looking for a job?
      • You need a website!
      www.newtricks.me
    10. Get Yourself a Blog/Website
      • Even Dogs have blogs, so why not you?
      www.newtricks.me
    11. Get Yourself a Blog/Website
      • You don’t have to resort to an Ill fitting T-Shirt to post your resume. Get a blog!
      www.newtricks.me
    12. Get Yourself a Blog/Website
      • Blogs can show a prospective employer what you can
      • do. So much more than just a resume can.
      www.newtricks.me
    13. Get Yourself a Blog/Website
        • State of the Art
        • No-Static Website
        • Yes- Blog Site
        • Blog sites
        • Built on SQL database
        • Can grow with you
        • Web 2.0 conversations
        • Keeps readers coming back
      www.newtricks.me
    14. Get Yourself a Blog/Website
        • Integrated Blog-Content Management Site
        • Site may have a static front page just like traditional website!
      www.newtricks.me
    15. Get Yourself a Blog/Website
        • Integrated Blog-Content Management Site
        • Or it may have a Blog Style Front Page or a combination.
      • For examples see:
      • www.newtricks.me
      • www.wordpress.org/showcase
      www.newtricks.me
    16. Getting Your Social Groove On
      • 1. Publish
      • 2. Contribute
      • 3. Promote
      • 4. Comment
      • 5. Network
      www.newtricks.me
    17. Getting Your Social Groove On
      • Publish
      • Worthy Content
      • Post regularly
      • Don’t give up
      www.newtricks.me
    18. Getting Your Social Groove On
      • Publish
      • Worthy Content Tell Your story – everyone has one, but…
      • ..
      www.newtricks.me
    19. Getting Your Social Groove On
      • Publish
      • Worthy Content
      • but…..
      • Not just ME,ME,ME!
      • Instead become a thought
      • Leader in your industry.
      www.newtricks.me
    20. Getting Your Social Groove On
      • Publish
      • Worthy Content Develop a good reputation for providing good content.
      www.newtricks.me
    21. Getting Your Social Groove On
      • Contribute: Articles to other bloggers
      www.newtricks.me
    22. Getting Your Social Groove On
      • Contribute: Give away
      • tips, and how to’s.
      • Most people want to
      • practice the things
      • They’re already good
      • at, and avoid the
      • things they suck at. They
      • stay average or intermediate
      • amateurs forever.
      • “ It’s never too late”
      www.newtricks.me
    23. Getting Your Social Groove On
      • Promote: Promo Objective: lots of eyeballs
      • a) Share this b) Tweet Deck c) Facebook etc. d) e-mail signature e) key words & tags on all posts and images
      www.newtricks.me
    24. Getting Your Social Groove On
      • Comment:
      • Read and follow other blogs.
      • Be an active participant and leave relevant comments.
      • Reciprocity starts with a little give.
      www.newtricks.me
    25. Getting Your Social Groove On
      • Network:
      • Collaborate on-line
      • and off.
      www.newtricks.me
    26. Getting Your Social Groove On
      • Network: Build and Cement Real Relationships
      www.newtricks.me
    27. Link Hungry Hussies
      • Seek Quality Back-Links
      • Help Search engines find Your site.
      • Help them to Index site
      • Contribute to Google Ranking of importance.
      www.newtricks.me
    28. Link Hungry Hussies: Part 1
      • Make ‘em mad
      • Make ‘em Laugh
      • Write Great Content
      • Nothin’ better than a list
      • Except a List of Lists
      • Debunk a Myth
      • Write @ Other’s Blogs
      • Remind Readers to Link
      www.newtricks.me
    29. Link Hungry Hussies Part 2
      • Post on Forums
      • Comment on posts
      • Don’t Spam
      • When commenting use post url not only home
      • Submit to directories
      • Build a Squidoo Page
      • Twitter Follow Fridays
      • Tweet this, after posts
      www.newtricks.me
    30. Link Hungry Hussies Part 3
      • Belong to Real Groups
      • Trackbacks and Pingback
      • E-mail signatures
      • Don’t spam
      • Become a Sponsor
      • Hold a Contest
      • Giveaways
      www.newtricks.me
    31.  

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