SMS Long-code Case Study

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SMS Text Marketing is the newest and most ingenious type of marketing. Today, almost every person has a mobile device and text messaging capabilities.

The main concept behind SMS text messaging is that it is instantaneous, i.e. when you send your customers a text message, their phones will receive it in a few moments, and as a result, the customer will immediately be informed of whatever news you wanted to pass on!

Options are limitless!

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  • Once the SMS Long Code hits a level of education in the USA we should see tremendous adoption. It really makes sense for both functionality and cost. I have been impressed with the company TSG Global, Inc. and their product offering. I found them to very knowledgeable about the industry and where it is going,
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  • They need to start teaching this stuff in schools. I think that everyone knows that sms text marketing is the newest wave of the future. It should be a great way to get to a client anywhere.
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SMS Long-code Case Study

  1. 1. www.newragemedia.com
  2. 2. <ul><li>Applications range from shopping malls to tourist areas to sporting events and so much more! </li></ul><ul><li>The possibilities are truly limitless! </li></ul><ul><li>The following are merely a few examples of Interactive SMS Marketing in the News... </li></ul>www.newragemedia.com
  3. 3. Objective: Ford Motor Co. of Canada was a sponsor at the 2010 Canadian International Auto Show in six major centers across Canada. Call to action : “Take our survey and you could win $5000 in gas. Text FORD to: xxx xxx xxxx for a chance to win!” www.newragemedia.com
  4. 4. Objective: To build a membership base using SMS instead of a rewards card and to drive in more store traffic to increase overall sales. Call to action: Text Farmers to xxx xxx xxxx to join Farmer Family Discount Club for additional savings on everyday products. www.newragemedia.com
  5. 5. Objective: By offering mobile alerts to allow the reader to stay up-to-date with the latest news as it happens, The Globe needed a campaign that would work nationally and would allow for newspaper to interact with its readers in a way that differentiated it from other publications.   Call to Action: “ It’s as Easy as 123 to get the G8/G20 Summit 411!” Text the keyword G20 to xxx xxx xxxx www.newragemedia.com
  6. 6. Objective: Pizza Hut needed to make its pizza and pasta dishes stand out among other brands in the Pittsburgh area. Call to Action: Television spots promoting the long-code and keyword call to action ran on Fox. Text the keywords WIN PIZZA to xxx xxx xxxx www.newragemedia.com
  7. 7. Objective: Viking Cooking School implemented a couponing program for current and prospective students to boost class enrolment and establish and ongoing dialogue with their customers. Call to Action: Text VIKING / VIKINGGW / VIKINGMEM to: xxx xxx xxxx for weekly cooking tips plus discounts on upcoming classes. www.newragemedia.com
  8. 8. Objective: To get fans more involved with the Steelers both during games and throughout the year, keeping them informed and updated on news with the team. Call to Action: Television, buses, Steelers and Songwhale Web sites, and during games over the PA and on the Jumbotron STEELERS or HINES or WIN FOOTBALL to xxx xxx xxxx www.newragemedia.com
  9. 9. Contact Us Today Email: [email_address] Website: www.newragemedia.com Let New Rage Media revolutionize your marketing scheme!

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