Bluetooth Marketing - Case Study

2,954 views
2,799 views

Published on

Bluetooth technology is now the latest medium for advertising and marketing for both, potential and existing customers.

Bluetooth Marketing utilizes a layered approach to implementing various technologies & tactics to deliver content quickly and directly to the consumers’ mobile devices. Bluetooth Marketing is the process of pushing content to surrounding devices by utilizing the Bluetooth technology. In other words, if you have a mobile device in the proximity of a broadcasting unit, you would be able to receive the message or advertisement.

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
2,954
On SlideShare
0
From Embeds
0
Number of Embeds
144
Actions
Shares
0
Downloads
66
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Bluetooth Marketing - Case Study

  1. 1. www.newragemedia.com
  2. 2. <ul><li>Bluetooth technology is now the latest medium for advertising and marketing for both, potential and existing customers. </li></ul><ul><li>Applications range from shopping malls to tourist areas to sporting events and so much more! </li></ul><ul><li>The possibilities are truly limitless! </li></ul><ul><li>The following are merely a few examples of Bluetooth Marketing in the News... </li></ul>www.newragemedia.com
  3. 3. Case Study In 2007, Nissan launched a Bluetooth marketing campaign to push the company’s Qashquai model. www.newragemedia.com
  4. 4. Case Study A number of British football clubs have implemented bluetooth-based marketing campaigns around their stadiums, on days when a match is scheduled to be played there. Spectators at any of these stadiums will receive club profiles, news and manager notes. www.newragemedia.com
  5. 5. www.newragemedia.com Case Study: HSBC is using Bluetooth technology to send messages to people walking by one of their London branches.
  6. 6. Case Study The Hard Rock Cafe sends passers by coupons through the use of Bluetooth Proximity Marketing www.newragemedia.com
  7. 7. Case Study In Bangalore India, a Bluetooth-based campaign was launched to promote the Chevrolet Spark LPG in a shopping mall. The campaign achieved close to 11,000 downloads in two days. www.newragemedia.com
  8. 8. Case Study Pepsi launched a campaign, which is reportedly the US’s first multi-network, multi-city Bluetooth marketing campaign. Locations included bus shelters and pay phone kiosks in cities such as Pittsburgh, Denver and Orange County. www.newragemedia.com
  9. 9. Case Study Nike ran a Bluetooth Marketing campaign in Nike Town in London. Shoppers were invited to receive videos and other promotional multimedia content. www.newragemedia.com
  10. 10. Contact Us Today Email: [email_address] Website: www.newragemedia.com Let New Rage Media revolutionize your marketing scheme!

×